Introduction to Us Girls | StreetGames Wales Conference 2012 workshop


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Presentation by Claire Wheeler of Us Girls.

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  • The last 6 months of the programme has seen a significant period of research and consultation with project participants, potential participants, project managers and deliverers. The diagram below sets out the research that has been undertaken to date. Insight in to attitudes, barriers, challenges and solutions in relation to engaging and retaining 16-25 year old females from disadvantaged areas in sport and physical activity.
  • Developed a series of How to guides based on the researchEach guide contains top tips, case studies, practical solutionsGuides cover; cost, time, place, style, coach / leader, considerations for students, young mums and other target groups.
  • Introduction to Us Girls | StreetGames Wales Conference 2012 workshop

    1. 1. Introduction• Increase and sustain participation• Young Women and Girls aged 16-25 years• Living in disadvantaged communities• Delivered by the Active Women Consortium (64 partner organisations)• Led by StreetGames (dedicated to delivering doorstep sport to young people in disadvantaged communities)
    2. 2. Delivery• On the ground • local authorities, third sector organisations, colleges and professional football clubs and trusts.• By April 2013 we aim to have achieved: • 29,700 participants • 700 new coaches • 1,025 volunteers • 260 peer champions • 1,260 new qualifications • 210 events/festivals
    3. 3. Aims and Objectives• Persuade young women that sport can be for them• Raise the profile of women in sport• Make it the norm for women to want to be active• Share our knowledge and experience to ensure the lessons we learn are disseminated across the community sport sporting sector.
    4. 4. How we do it• Offer sport and physical activity • at the right time, for the right price, in the right place and in the right style• Young women decide which activities they want. Most popular are dance, fitness, football, badminton and netball.• The programme’s strap line is:
    5. 5. Research & Consultation DIVA Research Study; 16-19 year olds in college (FE)Brunel University – visits and StreetGames consultation withphone conversations with Us sports specific delivery; multi Girls projects sport, netball & football Research and University of West of Consultation Us Girls quarterlyEngland – research and focus project monitoring groups on body image Case studies and One to one project inspirational stories visits
    6. 6. Using the Insight• ‘How to’ guides• Workshop - Engaging Women and Girls in Sport and Activity • 3-hour fun, interactive workshop • Delivered by the Us Girls team and StreetGames tutors • “How to” guides resource to accompany workshop • Part of the StreetGames training academy
    7. 7. The Us Girls Network• Us Girls branding, marketing materials and merchandise• Workshop and ‘How to’ Guides• Support to deliver Us Girls Rocks festivals• Access to Us Girls Champions• Support and guidance from the National Team• Opportunities to promote good new stories andshare best practice• Nominate your project, leaders and participants for Us Girls Awards• Us Girls Conference – 14 & 15 Jan 2013.
    8. 8. Contact us for more information: Us Girls National Team Tel: 08451 300 849Email: