Khw Presentation

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Khw Presentation

  1. 1. Setting the Rules in Virtualization Market Karl-Heinz Warum Senior Area Vice President Central and Eastern Europe Citrix Systems GmbH
  2. 2. 2009 20 Years Citrix
  3. 3. Citrix XenApp 1 Mio. Server 100 Mio. User 99% of „Fortune 500“
  4. 4. The Distance Between Users and Apps is Increasing Traditional approaches aren’t closing the gap • Consolidation • Globalization • Green Data Centers • Flex Working • Branch Expansion • Security • Web 2.0/Mobility • Compliance • E-Commerce • Continuity Users Apps • Web Services
  5. 5. It is getting harder for the IT …
  6. 6. Costs: 80% fixed Innovation: not enough budget Improvements: only small
  7. 7. Silo Mind Set in IT
  8. 8. Management Security PCs Network Server
  9. 9. quot;Yester-Wayquot;
  10. 10. Enterprise-class, Cloud-proven Virtualization • 5,000+ enterprise customers with XenServer 5 • Robust enterprise-class features match any product on market • Xen engine proven in virtually every cloud site in existence • Runs largest virtualization deployments in the world… by far Full virtual infrastructure now freely available for everyone
  11. 11. New - Citrix Essentials for XenServer and Hyper-V Citrix Essentials for Citrix Essentials for Hyper-V XenServer $1500-5000 per server Hyper-V XenServer (Windows) (Linux, Mixed, Cloud) FREE • Powerful set of advanced virtualization management tools • Adds value to both XenServer and Hyper-V • Makes both hypervisors more manageable, scalable and agile
  12. 12. Citrix and Microsoft extend successful 20-year partnership into server virtualization
  13. 13. Good for Cloud and Linux vendors too • Makes it easy for vendors using the open source Xen to move up all the value of XenServer at no additional cost • Easy for cloud vendors to offer both Windows and Linux VMs • Further strengthens and unifies open source Xen community on server just as things start heating up for Xen on the client side • In the coming weeks you should expect to see major Linux OS vendors and cloud providers upgrading from Xen to XenServer
  14. 14. Delivery New: Desktop Delivery
  15. 15. Citrix XenDesktop Desktop Virtualization 19
  16. 16. Desktop Virtualization Market Potential 660 Million virtualized Desktops by 2012 20
  17. 17. Server-Based Virtual Local Desktops Desktops Desktops Knowledge Workers Task Workers Mobile Workers 21
  18. 18. •Superior User Experience •Simple Desktop Provisioning •Up to 40% lower TCO 22
  19. 19. Citrix in 2009 : quot;Bring your own Computerquot;
  20. 20. Citrix „Bring your own computer“ User-owned device or budgeted by Citrix –Windows PC (XP, Vista) –Apple Macintosh Access to central applications and desktops
  21. 21. Work Home Desktop Appliance
  22. 22. Planned for 2nd Half 2009 Citrix “Project Independence” Bare Metal hypervisor for client PCs Virtual desktops online and offline on PC with integrated hypervisor
  23. 23. Mobile Worker
  24. 24. Laptops of next Generation: Integrated Virtualization •Complete Personal Corporate isolation and Desktop Desktop security Integrated Hypervisor Intel Processor •Bare metal performance
  25. 25. Strong trend in IT: Centralization
  26. 26. Historically: 1 computer = 1 task
  27. 27. Cluster, Load Balancing
  28. 28. Grid Computing
  29. 29. Now: Cloud Computing Virtual machines and storage Virtualization Infrastructure Hardware Pool
  30. 30. Citrix End-to-End Virtualization
  31. 31. Transforming Data Centers into Delivery Centers Workflow Studio Citrix Delivery Center XenApp XenDesktop XenServer NetScaler 37

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