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  1. 1. Steve Jobs Wes Hines FYSE 1060
  2. 2. Steven Paul Jobs <ul><li>Born in 1955 in Green Bay, Wisconsin </li></ul><ul><li>Adopted by Paul and Clara Jobs to live in Santa Clara, California </li></ul><ul><li>Graduated high school in Cupertino, California </li></ul>
  3. 3. Education <ul><li>Jobs went to Reed College in Portland Oregon </li></ul><ul><li>He studied Poetry, Literature, and Physics </li></ul><ul><li>After one semester, Jobs dropped out of school, but still attended some classes </li></ul>
  4. 4. Steves <ul><li>Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard </li></ul><ul><li>“ Woz” was an incredibly talented engineer, especially in electronic gadgets </li></ul><ul><li>While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students. </li></ul>
  5. 6. The Beginnings of Apple <ul><li>After spending time in India in 1974, Jobs returned to America </li></ul><ul><li>He visited with Woz the homebrew computer club, but was not content with just the creation of electronics. </li></ul>
  6. 7. <ul><li>Jobs convinced Woz to help him create a personal computer, the Apple I </li></ul><ul><li>Jobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pc’s. </li></ul><ul><li>After showing the Apple I to in town computer stores, Jobs was able to sell 25. </li></ul><ul><li>After selling his Volkswagon mini-bus, and asking Woz to sell his scientific calculator, the two raised enough money to create Apple Computers. </li></ul>
  7. 10. Apple <ul><li>Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales </li></ul><ul><li>In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface. </li></ul>
  8. 11. Positive Growth <ul><li>From 1977 to 1983, Apple continued to grow exponentially. </li></ul><ul><li>In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple. </li></ul><ul><li>After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC. </li></ul>
  9. 12. The Macintosh <ul><li>In 1984, Apple released the Macintosh, the first personal computer with a graphical user interface. </li></ul><ul><li>It had 128K of memory, and was expandable. </li></ul><ul><li>Along with the mouse, the Macintosh was the most revolutionary computer made up to that point. </li></ul>
  10. 15. Microsoft and John Sculley <ul><li>In 1985, Bill Gates convinced Jobs to license the graphical user interface in the Macintosh to create Windows, which could run on IBM PC’s. </li></ul><ul><li>As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave. </li></ul>
  11. 16. NeXT <ul><li>Jobs project in the late 1980’s to mid 90’s was NextStep </li></ul><ul><li>A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company </li></ul><ul><li>Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design </li></ul>
  12. 17. The Second Coming of Jobs <ul><li>In 1996, Apple bought NeXT, and with it came Steve Jobs. </li></ul><ul><li>In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks. </li></ul>
  13. 18. Return to Profitability and Innovation <ul><li>Jobs continues to innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computer </li></ul><ul><li>Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection </li></ul>
  14. 19. Sources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Butcher, Lee. “ Accidental millionaire : the rise and fall of Steve Jobs at Apple Computer ” New York, Paragon House 1988. </li></ul>