The p Socia       ower              ofInflu lSocia     ence     l Sho          ppin              g&W                 ord o...
CONSUMERreviews on third party websites such as    Facebook     Twitter       Citysearch         Google Places           Y...
158%                th?           IC                                                  row                                 ...
It’s a       matte            r of TRU    ST 9       2% wou of consum      ld ha            ve m ers said     in in      o...
91%of millionaires say they always                                      68%or often look at reviews before   of ultra-affl...
blogs +                      Faceb          blogs b                  l                                      oo  k FaceTwit...
by 2O1      4          o53        OF TO                       o                   TAL RE          WILL B                E ...
Why do consumersleave reviews and share their recommendations?                         53%                                ...
BENEFITS                     FOR RETAILERS                      Gain consumer                      insight and            ...
USEAGETHE                                             s                                      service                      ...
Than You  kThe    Powe        r of S              ocial                    Influ                         ence
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The Power of Social Influence

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A brief look at the influence of customer reviews and social networks.

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The Power of Social Influence

  1. 1. The p Socia ower ofInflu lSocia ence l Sho ppin g&W ord o f Mo uth
  2. 2. CONSUMERreviews on third party websites such as Facebook Twitter Citysearch Google Places Yelp Measured Up
  3. 3. 158% th? IC row is g A FF behin d th R sites son reaTto th EW et 10 op rev ON iew AVER A GE the GR
  4. 4. It’s a matte r of TRU ST 9 2% wou of consum ld ha ve m ers said in in o tthan fo th re confid hey they ey fo ence do an und on ythin line g fro sales m a75% of pe don’t clerk ople belie ve adve rts
  5. 5. 91%of millionaires say they always 68%or often look at reviews before of ultra-affluent shoppers use buying luxury goods consumer reviews 74% 67% of online shoppers are of shoppers spend more onlineinfluenced by the opinions of after recommendations from others in their purchasing their online community of decisions friends
  6. 6. blogs + Faceb blogs b l oo k FaceTwitter ogs blo g s blogs book F Twitter blogs b acebo Twitter logs bl ok Fac Twitter ogs blo gs blog ebook Twitter s blogs custom +Twitte blogs b er revie ws +c r Twitte logs ustome r Twitte r review r Twitte scustome r r review s custo are considered the most effective mer re views c tactics for mobilising consumers to TALK ONLINE. UP PRODUCTS
  7. 7. by 2O1 4 o53 OF TO o TAL RE WILL B E AFFE TAIL SA LES as con CTED sume rs inc reasin BY THgly us e the in ternet to res earch E WEB produ cts pr , ior pu rchas ing.
  8. 8. Why do consumersleave reviews and share their recommendations? 53% have turned to social media to air their feelings about a company 26% To express dissatisfaction 23% To share companies or products they like
  9. 9. BENEFITS FOR RETAILERS Gain consumer insight and informationAbility to harness Increase sales andthe power of user brand value viareviews and recommendationsrecommenations of and reviewsproducts
  10. 10. USEAGETHE s service eview ng and r ng, rati shoppi social eviewsof ower R H AS PSUC Baz aavoice ok Like ebook Facebo apabilit ie s by Fa c n-onc o r so cial sig e a ilers th and ret f- brands word-o provide arness r toh on thei ability g right arketin m outh m rce sire s comme own e-
  11. 11. Than You kThe Powe r of S ocial Influ ence

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