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What is a Health
Improvement Strategy?
©Dog-ED Ltd. 2014
“A Strategy is an Action Plan with a
rationale”
Background
• This presentation is based on work we have done to help
develop Breed Health Improvement Strategies
• It prov...
From Strategy to Action –
3 levels of development
Aspirational
• Why?
Guidance
• How?
Operational
• What?
©Dog-ED Ltd. 2014
3 levels of development
1. Get clarity on the end-game by
defining the Strategic Aims and
success criteria (Why?)
2. Devel...
Level 1: Aspirational
• Start with what you want to achieve
• These are your strategic aims
• They are high-level
• They a...
Example: Strategic Aims
• To improve the health of the breed
• improve the genetic diversity of the breed
• reduce the adv...
Level 2: Guidance
• Describe the broad streams of work that are required in
order to achieve the Strategic Aims
• Collecti...
Example: Strategic Direction
• Establish the leadership and organisation to drive and sustain
health improvement
• Collect...
Level 3: Operational
• Describe the projects and activities that will be carried
out in each of the Guidance areas
• This ...
Establish the
leadership and
organisation to
drive and sustain
health
improvement
Example activities
• Appoint a Breed Hea...
Collect, analyse
and prioritise
data on canine
health and
welfare
Example activities
• Develop Health Survey(s) (inc. Caus...
Identify the
relevant
stakeholders and
facilitate their
collaboration on
improvement
activities
Example activities
• Ident...
Ensure adequate
resources
(people,
knowledge and
funds) are
available to
support
improvement
Example activities
• Establis...
Establish
communication,
education and
training to
support
improvement
Example activities
• Identify target audiences for ...
Target audiences
©Dog-ED Ltd. 2014
Audiences
Breed Club
Committees
Breed Club
members
Owners and
potential
owners
The Kenn...
Establish
feedback,
reinforcement
and recognition
systems to
ensure
continuous
improvement
Example activities
• Establish ...
A Strategy is not improvement
©Dog-ED Ltd. 2014
● Improvement won’t “just happen”
● Achieving improvements and benefits de...
Dog-ED connects Projects
with Benefits
Define
Projects
and
Processes
Create
Outputs
Establish
new
behaviours
Dogs
Benefit
...
Define
Projects
and
Processes
Create
Outputs
Establish
new
behaviours
Dogs
Benefit
What is
being done
now, or
could be
don...
Projects and processes
may be...
Define
Projects
and
Processes
Create
Outputs
Establish
new
behaviours
Dogs
Benefit
● Sing...
Outputs may be...
Define
Projects
and
Processes
Create
Outputs
Establish
new
behaviours
Dogs
Benefit
● Legislation
● Educa...
New behaviours may be
achieved by...
Define
Projects
and
Processes
Create
Outputs
Establish
new
behaviours
Dogs
Benefit
● ...
Dogs can benefit by...
Define
Projects
and
Processes
Create
Outputs
Establish
new
behaviours
Dogs
Benefit
Improving any of...
CONTACT US:
Philippa Robinson 07850 232836 or e-mail philippa@dog-ed.org.uk
Ian Seath 07850 728506 or e-mail ian@dog-ed.or...
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What is a Breed Health Improvement Strategy?

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This presentation is based on work we have done to help develop Breed Health Improvement Strategies. It provides a framework for strategy development and gives examples of the elements required within a comprehensive strategy. The framework can be used to help pull together existing approaches and to ensure they are aligned.

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What is a Breed Health Improvement Strategy?

  1. 1. What is a Health Improvement Strategy? ©Dog-ED Ltd. 2014 “A Strategy is an Action Plan with a rationale”
  2. 2. Background • This presentation is based on work we have done to help develop Breed Health Improvement Strategies • It provides a framework for strategy development • The framework can be used to pull together existing approaches and to help ensure they are aligned • It gives examples of the elements required within a comprehensive strategy ©Dog-ED Ltd. 2014
  3. 3. From Strategy to Action – 3 levels of development Aspirational • Why? Guidance • How? Operational • What? ©Dog-ED Ltd. 2014
  4. 4. 3 levels of development 1. Get clarity on the end-game by defining the Strategic Aims and success criteria (Why?) 2. Develop a way to achieve the aims, by defining workable routes to follow (How?) 3. Develop and implement action plans that enable you to solve specific problems on the way to the aims, managed against clear milestones (What?) Why? How? What? ©Dog-ED Ltd. 2014
  5. 5. Level 1: Aspirational • Start with what you want to achieve • These are your strategic aims • They are high-level • They are not just about “health” ©Dog-ED Ltd. 2014
  6. 6. Example: Strategic Aims • To improve the health of the breed • improve the genetic diversity of the breed • reduce the adverse impacts of conformational exaggeration on breed health • reduce the prevalence and severity of health issues affecting the breed • ensure the breed’s temperament is “fit for function” • To improve the welfare of the breed • improve husbandry (e.g. diet, exercise, breeding) • To become the one-stop-shop for knowledge, information and advice on the breed ©Dog-ED Ltd. 2014
  7. 7. Level 2: Guidance • Describe the broad streams of work that are required in order to achieve the Strategic Aims • Collectively, these are necessary and sufficient to achieve the Strategic Aims ©Dog-ED Ltd. 2014
  8. 8. Example: Strategic Direction • Establish the leadership and organisation to drive and sustain health improvement • Collect, analyse and prioritise data on canine health and welfare • Identify the relevant stakeholders and facilitate their collaboration on improvement activities • Ensure adequate resources (people, knowledge and funds) are available to support improvement • Establish communication, education and training to support improvement • Establish feedback, reinforcement and recognition systems to ensure continuous improvement ©Dog-ED Ltd. 2014
  9. 9. Level 3: Operational • Describe the projects and activities that will be carried out in each of the Guidance areas • This is the specific work that will need to be done in collaboration with relevant stakeholders • Each activity will need to be owned, led and managed • Each activity will need adequate resources and realistic timescales • Progress against each action will need to be tracked • Actions will need to be updated in light of progress and emerging evidence ©Dog-ED Ltd. 2014
  10. 10. Establish the leadership and organisation to drive and sustain health improvement Example activities • Appoint a Breed Health Coordinator • Appoint a Health Committee • Appoint a Health Committee Chairman • Agree Health Committee Terms of Reference • Appoint “advisors” to the Health Committee (e.g. Vet, Pet owners, Show/Working/Activity reps.) • Develop and publish the Breed Health Strategy and improvement plan ©Dog-ED Ltd. 2014
  11. 11. Collect, analyse and prioritise data on canine health and welfare Example activities • Develop Health Survey(s) (inc. Cause of Death) • Analyse Health Survey(s) • Identify Priorities from Survey(s), based on prevalence and severity • Publish Survey data • Identify non-survey sources of data (e.g. VetCompass, SAVSNET, published papers from journals) ©Dog-ED Ltd. 2014
  12. 12. Identify the relevant stakeholders and facilitate their collaboration on improvement activities Example activities • Identify and engage research partners (e.g. Vets, Geneticists, BVA, RVC, Universities) • Establish research projects to investigate health issues and to develop solutions • Publish the results of research projects • Agree Recommendations and Requirements with the KC for inclusion in the Assured Breeder Scheme and Breed Code of Ethics • Identify other breed-related welfare organisations (e.g. Rescue) ©Dog-ED Ltd. 2014
  13. 13. Ensure adequate resources (people, knowledge and funds) are available to support improvement Example activities • Establish a Health Fund • Initiate fund-raising activities • Develop a knowledgebase of breed information for Health Committee (and partners) • Establish a DNA Bank of samples with the AHT to aid future research ©Dog-ED Ltd. 2014
  14. 14. Establish communication, education and training to support improvement Example activities • Identify target audiences for communications, education & training • Develop and maintain a website with breed information for owners/potential owners • Develop and implement a Communications plan for: • Social media • Press • Events (e.g. Discover Dogs) • Develop and implement an education and training plan with: • Conferences, seminars, workshops • Educational resources ©Dog-ED Ltd. 2014
  15. 15. Target audiences ©Dog-ED Ltd. 2014 Audiences Breed Club Committees Breed Club members Owners and potential owners The Kennel Club Judges Health and genetics specialists The media Campaigners and lobby groups
  16. 16. Establish feedback, reinforcement and recognition systems to ensure continuous improvement Example activities • Establish a “helpline” for answering health and welfare questions (e.g. via social media) • Develop and implement an awards programme (e.g. Gold, Silver, Bronze awards) to recognise participation and achievements • Publish an Annual Health Report to summarise progress • Publish regular updates of progress and success stories via social media, newsletters and websites ©Dog-ED Ltd. 2014
  17. 17. A Strategy is not improvement ©Dog-ED Ltd. 2014 ● Improvement won’t “just happen” ● Achieving improvements and benefits depends on the results of all the projects and activities within the strategy being adopted by individuals (buyers, owners, breeders, vets etc.) Our Dog-ED framework helps to make those connections...
  18. 18. Dog-ED connects Projects with Benefits Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit Suppliers of potential solutions Users of potential solutions Collaboration Generate support
  19. 19. Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit What is being done now, or could be done in the future? What tangible products will the projects and processes make available? Who will use the outputs and how will they use them? How will dogs’ lives, or people’s lives be improved? How do we need to collaborate to ensure we match projects with dogs’ needs? Generate support
  20. 20. Projects and processes may be... Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit ● Single individual ● Multiple individuals ● Single organisation ● Multi-organisation Generate support
  21. 21. Outputs may be... Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit ● Legislation ● Education ● Training ● Publications ● Incentives ● Publicity ● Products ● Services Generate support
  22. 22. New behaviours may be achieved by... Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit ● Enthusing ● Educating ● Engineering ● Enforcement Generate support
  23. 23. Dogs can benefit by... Define Projects and Processes Create Outputs Establish new behaviours Dogs Benefit Improving any of the Five Freedoms: ● Food & drink ● Environment ● Health ● Behaviour ● Treatment Generate support
  24. 24. CONTACT US: Philippa Robinson 07850 232836 or e-mail philippa@dog-ed.org.uk Ian Seath 07850 728506 or e-mail ian@dog-ed.org.uk www.dog-ed.org.uk ©Dog-ED Ltd. 2014

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