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B2B Marketing in Hyper-Growth Companies - Forrester

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DocuSign CMO Brad Brooks presents at B2B Marketing 2016 and shares what it's like to run marketing for a hyper-growth company. You can access the full video presentation here: http://forresterevents.net/video/2016/b2b/1-1400-brooks.html

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B2B Marketing in Hyper-Growth Companies - Forrester

  1. 1. Hyper-growth and the modern marketing challenge Brad Brooks Chief Get Stuff Done Officer, DocuSign @BradLBrooks @DocuSign
  2. 2. LIFE IS GOOD
  3. 3. BUSINESS IS GOOD
  4. 4. WHERE DO WE GO FROM HERE?
  5. 5. demand brand strategy customer A SIMPLE PLAN
  6. 6. DEMAND
  7. 7. BRAND
  8. 8. STRATEGY
  9. 9. Starts with a Connection…
  10. 10. EMOTION
  11. 11. You Talking to ME!? AUDIENCE
  12. 12. And finally…
  13. 13. SPEED ERP
  14. 14. Success is the ability to move from failure to failure without losing your enthusiasm. - Winston Churchill

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