Workshop - Franz Wiesbauer - Doctors on the Web : 4 Case Studies, 4 Countries 2011

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  • 2 cases: Medcrunch & 123sonography
  • - Introduction Franz Wiesbauer - Physician, - Cardiologist - Scientist - Entrepreneur
  • - Scientist past 10 years - Result of Science?
  • - A publication in a prestigious journal
  • - researcher = writer - writer = teacher - convey a concept - explain something
  • - Online magazine - for physicians - deconstruct medicine - hack medicine - success, productivity, happiness, entrepreneurship - interviews - passion, no business model on blog - click image
  • - e-learning - echocardiography - users buy - video teaching - CME credits - pharma companies can sponsor physicians and use platform for communication
  • - SM does not work for every platform - MedCrunch works well - 123sonography does not work so well
  • - From "Crossing the Chasm" - Medcrunch: tech savvy audience, are connected through Twitter, interested in entrepreneurship, our audience is almost entirely made up of innovators and early adopters. - 123sonography: not as tech savvy, percentage of innovators and early adopters among them is small, have to use more traditional marketing tools
  • - both platforms are a oneway street - very few people actually post comments - or discuss in our forum
  • - "which platform" is wrong question - yesterday's myspace is today's facebook and tomorrows...? - focus on high quality content! instead
  • Workshop - Franz Wiesbauer - Doctors on the Web : 4 Case Studies, 4 Countries 2011

    1. 2. Cardiology Science Entrepreneurship
    2. 6. Scientific Publishing Blogging Reach Effort Effort Reach
    3. 9. Learning #1: Social Media is no Panacea"
    4. 11. Learning #2: Doctors Don't Like to Generate Content
    5. 12. Learning #3: It's the Content Stupid!
    6. 13. Learning #4: Innovation & Inspiration Spread
    7. 14. @franzwiesbauer

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