Business model?Connecting Nurses is an initiative for nurses supported by sanofi. Its mission is to bring nurses together on-line and in the real world. Connecting Nurses is one of the 10 PCS Innovation Initiatives kicked-off in 2011 and has the ambition to position sanofi as the preferred partner of nurses, through an innovative nurse-centric online program. International Council of Nurseswith David Benton & Linda Carrier-Walker (13 millions nurses worldwide)Nurse Practitionner Healthcare Foundationwith Phyllis Zimmer Secrétariat International des Infirmières et Infirmiers de l’espace FrancophonewithGyslaine Desrosiers Association Française pour le Développement de l’Education Thérapeutiquewith Brigitte Sandrin-Berthon and Pr F.Penfornis ( Chairman)Pushespast the regulatoryconstraints and partnerwith nurses. Innovative to communicatetowards nurses on such a global basis. Pharma to launchsuch a global
What need does your community fill?Expose nursing innovationsshare ideas globallyrecognize initiatives
Winners web event:Winners from 14 different countriesTogoUSCanadaFranceHIV has become a manageable disease in Cameroon. With a prevalence of 5.1% in the adult population, Cameroon has one of the highest rates in Western Africa. The maternal to child (MTC) transmission rate remains high at 6%, leading to 7,300 newly infected infants born in 2010. There are currently 304,000 children orphaned by HIV within the country. The government of Cameroon has made HAART available at no cost to infected children as well as adults. However, problems remain in the acquisition and the proper management, such as the stigma and reluctance to admit that the disease is present within a family. Lack of financial resources available to cover the transportation to medical facilities, to pick up the monthly medication. Lack of confidentiality. Difficulty in obtaining the lab work necessary to begin or change the HAART regimen. Although CD4 counts are presently available at a cost of $10 each, patients remain unaware of their importance and how they serve as a marker of disease progression.
Panel - Online Health Care Professional Communities
Overview•60 000+ members• iVrach community by country •Russia 70% •Ukraine 20% •Belarus 3% •Kazakhstan 2%•Most active users are in theage range of 45-55•20 minutes visit duration,19-20 pages per visit
Peer-to-peer dialogueRecent most popular discussions:•Clinical practice guidelines – standard vsindividual approach to treatments•Emotional burnout syndrome in physicians•Alternative medicine•Child immunisation – how to deal withparents’ oppositionRecent most popular cases:•Paroxysmal supraventricular tachycardia•UrogenitalCandida infection in men•Stomatology - how best to suppress the gagreflex•Foreign body of the right upper lobe bronchus
Collective knowledgeAdvice on diagnostic and treatment Most prescribed drugs reviews
Online Community-Future StateCorporate Structure View CMA Health Policy Professional Services Advocacy & Public Corporate Affairs Community Building & Research & Leadership Affairs Shared Community Capability
创新教育 助医康民 What’s New: Multi-channel Marketing •20 KOL hot topics Web site SMS, MMS •8 conference broadcasting 数千名医生参与网 订 “心航程” 血脂快 讯 •8 e detailing 阅 【行业 •6 online campaign 第1期 【本期 络活动 动态】 （总期 主题】 第1期） >胆固醇 >“心航 教育网 程”胆固 “心航程- 提 络学院 醇全程 正式上 -胆固醇 管理基 •4 survey 为了配合 教育网 线 层行在 络学院” 国家基层 京正式 已于近 医疗改革 启动 日正式 醒 和建设， 提高广大 上线。 为了方 •300 seminars 便医务 工作者 的临床 应用， •3,000 in VIP online club 订 •>80K physicians 阅 Direct mail 更多内 容 Data Call 数千条互动留言 center centerwww.haoyisheng.com Forth peak in 26,July for the second SMS Third in 21,July spreading Second in 14,July for for the activity of First peak in 8,July for the the SMS rewards advisement in the homepage spreading of A 本 月聚焦 B 在 线公开课 C 血 脂知识问与答 HYS D 常 见病例全攻略 E 临 床技能大比拼 F 绝 对挑战 G 医 法天地 H 课 件赏析及下载 I 权 威视点 J 我 行我秀 Behavior profiling Interactions for effectiveness 22
创新教育 助医康民 Lets do it better! 让我们一起把事情做的更好!www.haoyisheng.com 23
创新教育 助医康民 Haoyisheng = Good Doctor Education Software A leading e-learning company A “new” company in China IT in China Healthcare with smart medical software Promotion Health Management A leading e-marketing A “we try hard” companywww.haoyisheng.com company in China Healthcare tomorrows China Healthcare 24
创新教育 助医康民 The Market - Decentralized China 31 provinces 19,800 hospitals 450 million 332 prefectures 27,000 community centers population 2860 counties 40,000 health centers 750 million 44850 township 660,000 clinics population 740000 villages Hospitals: Community: Health Centers: Clinics:www.haoyisheng.com Physician 1,984K Physician 96K Physician 649K Physician 932K Nurse 1,034K Nurse 33K Nurse 179K Pharmacist 208K Pharmacist 11K Pharmacist 84K Lab tech 102K Lab tech 37K Source: MOH2006 25
创新教育 助医康民 The Market - Broad Spectrum of Needs From Rural Dr. Xia, 31, with his patient (Mile,Yunnan, China) Xia is one of the 920,000 village physicians in China. He takes care of 1300 farmers in his village. $10,000 in 2007 To World Classwww.haoyisheng.com 2nd People’s Hospital of Yunnan Province One of the 960 A-tier hospitals in China. There are 1100 medical staff working for 965 beds and 26 377K out-patients per year.