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Greek Patients & Doctors
What do they do on the Net?
Kathi Apostolidis
Breast Cancer & Patient Rights Advocate
Volunteer S...
Social Media
in healthcare
is not a fad.
It has real value
Web2.0 & Social Media
Inexpensive
Immediate
Personal
Ubiquituous=Mobile
What’s the Change
agent?
The Internet
800m. Users by 3rd Q.2011
Internet penetration in Greece
9,1%
33,5%
46.2%
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
1 2 3
YEAR
YEAR
Approxim...
Facebook penetration-1st Trimester 2012
Greek Internet User
• Younger men & women of 16-44 years
• High/medium socio-economic status
• Resident in urban/semi urba...
Online Survey
Internet for health/healthcare
• 1.050 participants
• 3rd Quarter 2011
• 2/10 frequently use internet for
he...
What do Greeks search for in
health/healthcare online?
• 69% search for healthcare information
• 43% search for specialist...
What patients search for
on the internet?
• Learn about symptoms & disease
• Find an expert doctor
• Find a safe hospital
...
How Greek Doctors use the internet?
• 60% search medical information
• 48% search data for research work
• 36% exchange vi...
What patients think of online doctors?
• Still few trust online doctors
• Mutual scepticism
• Reach out to peer patients
Thank you for your attention
Kathi Apostolidis-Breast Cancer & Patient Rights Advocate
Volunteer Sector Consultant & Healt...
Workshop - The 2.0 Patient Experience Europe and US - Kathi Apostolidis
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Workshop - The 2.0 Patient Experience Europe and US - Kathi Apostolidis

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Workshop - The 2.0 Patient Experience Europe and US - Kathi Apostolidis

  1. 1. Greek Patients & Doctors What do they do on the Net? Kathi Apostolidis Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator
  2. 2. Social Media in healthcare is not a fad. It has real value
  3. 3. Web2.0 & Social Media Inexpensive Immediate Personal Ubiquituous=Mobile
  4. 4. What’s the Change agent? The Internet 800m. Users by 3rd Q.2011
  5. 5. Internet penetration in Greece 9,1% 33,5% 46.2% 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 1 2 3 YEAR YEAR Approximately 5.1million internet users in 2011
  6. 6. Facebook penetration-1st Trimester 2012
  7. 7. Greek Internet User • Younger men & women of 16-44 years • High/medium socio-economic status • Resident in urban/semi urban regions • Often smart phone owner
  8. 8. Online Survey Internet for health/healthcare • 1.050 participants • 3rd Quarter 2011 • 2/10 frequently use internet for health/healhcare purposes • 50% only some times • 3/10 never
  9. 9. What do Greeks search for in health/healthcare online? • 69% search for healthcare information • 43% search for specialist doctors & hospitals • 35% participate in blogs/forums • 25% purchase online healthcare products & services
  10. 10. What patients search for on the internet? • Learn about symptoms & disease • Find an expert doctor • Find a safe hospital • Connect with other patients • Share their experience • Understand therapy options
  11. 11. How Greek Doctors use the internet? • 60% search medical information • 48% search data for research work • 36% exchange views with peers in medical sites, platforms, blogs • 27% search for a doctor or hospital in their specialty • 26% purchase online products & services for their practice
  12. 12. What patients think of online doctors? • Still few trust online doctors • Mutual scepticism • Reach out to peer patients
  13. 13. Thank you for your attention Kathi Apostolidis-Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator @kgapo, #opnhealth thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from Regina Holliday's Medical Advocacy Blog A place where art, medicine, social media and pop-culture collide and create a patient voice in health information technology.

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