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Praxismarketing & PR - Die Leistungen der Agentur DOCRELATIONS (www.docrelations.de)

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Die Agentur DOCRELATIONS ist auf Praxismarketing und Kommunikation im Gesundheitswesen spezialisiert. Wir unterstützen Ärzte, Therapeuten und Kliniken bei der Patientengewinnung sowie Unternehmen aus der Dental- und Gesundheitsindustrie bei der Produktvermarktung. Mehr unter www.docrelations.de

Published in: Health & Medicine
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Praxismarketing & PR - Die Leistungen der Agentur DOCRELATIONS (www.docrelations.de)

  1. 1. Unser Leistungsspektrum:Praxismarketing & PR DOCRELATIONS® Praxismarketing & PR
  2. 2. Über uns D ie Agentur DOCRELATIONS® ist (z.B. Telefonaktionen, Redaktionsbesu- auf Praxismarketing und Kom- che, Publikationen) und gemeinsamer munikation im Gesundheitswe- Projekte (Interviewvermittlungen) ver- sen spezialisiert. Wir unterstützen Ärzte, fügen wir über hervorragende Kontakte Therapeuten und Kliniken bei der Pati- zu Gesundheitsjournalisten (bei Publi- entengewinnung sowie Unternehmen kums- als auch Fachmedien) im gesam- aus der Dental- und Gesundheitsindus- ten Bundesgebiet. trie bei der Produktvermarktung und Kommunikation. Praxisgründer: KfW bezuschusst unsere Leistungen! Kostenfreies Marketingkonzept! Die Agentur DOCRELATIONS® ist ein in Wir verfolgen stets einen strategischen der KfW Beraterbörse offiziell akkredi- Ansatz und denken für Ihren Erfolg im- tiertes Unternehmen zur Gründungsbe- mer bereits einen Schritt weiter. Am ratung von Arztpraxen. Anfang unserer Zusammenarbeit steht Die KfW fördert viele der angebotenen deshalb auf Wunsch ein individuelles Leistungen für Praxisgründer daher je© Copyright: DOCRELATIONS® | Praxismarketing & PR Marketingkonzept, das wir unverbind- nach Bundesland mit bis zu 75% der lich und kostenfrei für Sie anfertigen. Gesamtkosten! Weitere Informationen Bitte sprechen Sie uns an! zum KfW Gründercoaching erhalten Sie unter 02159 / 92821-82, per Mail unter Wir untermauern Ihren guten Ruf - info@docrelations.de oder direkt über online und offline! die KfW. Wir unterstützen Sie dabei, Ihr Ansehen im schnelllebigen Zeitalter des Web 2.0 und der Bewertungsportale mit dem nötigen Fingerspitzengefühl zu unter- mauern und auszubauen. Wir bringen Ihr Thema in die Medien! Dank zahlreicher Medien-Kooperationen 2 Leistungsübersicht DOCRELATIONS® | Stand Juni 2012
  3. 3. Inhaltsverzeichnis SeiteI. Praxismarketing ............................................................... 4II. Gründungsberatung ............................................................... 5III. Klinikmarketing ............................................................... 6IV. Dental- und Healthcare-PR ............................................................... 7 3Leistungsübersicht DOCRELATIONS® | Stand Juni 2012
  4. 4. I. I. Praxismarketing PR & Pressearbeit U nser Leistungsspektrum umfasst PR & Pressearbeit alle Werbemaßnahmen, die Ärzte Artikelplatzierung und Therapeuten für den Erfolg Patientenveranstaltungen der eigenen Praxis einsetzen kön- Radio/TV-PR und Werbung nen. Selbstverständlich beachten wir Tag der offenen Tür die werberechtlichen Rahmenbedin- gungen bei der Umsetzung. Mobile-Marketing Apps für iPhones Klassisches Praxismarketing Apps für iPads Anzeigen (Print und Online) Websites für mobile Endgeräte Praxis-Homepage Praxisbroschüren Text & Bucherstellung Praxisfilme Texterstellung (Artikel, Buch, etc.) Praxisflyer eBook-Erzeugung Suchmaschinenoptimierung (SEO) Buchvermarktung Themenposter / Wartezimmerposter  © Copyright: DOCRELATIONS® | Praxismarketing & PR Forschungs-PR Praxisdesign Wissenschaftliche Poster Logo Studienkommunikation Briefbogen Visitenkarten Privatrezepte Terminzettel Kalender Praxisschilder  Social-Media-Marketing Praxis-Fanpages bei Facebook Praxis-Kanäle bei Twitter Facebook-Teamschulungen 4 Leistungsübersicht DOCRELATIONS® | Stand Juni 2012
  5. 5. II. GründungsberatungM it der Übernahmen oder Eröff- Modul II - Online-Präsenz nung einer eigenen Praxis geht Praxishomepage für viele Ärzte ein Traum in Er- Suchmaschinenoptimierung (SEO)füllung, für den sie lange und hart ge-arbeitet haben. Wir unterstützen Ärzte Modul III - Promotiondabei, diesen Traum zu verwirklichen Einladungskarten Praxiseröffnungund von Anfang an erfolgreich zu sein. Praxisflyer Werbeanzeige (Zeitung)StarterKit PRAXISGRÜNDUNG Tag der offenen TürNach der Praxiseröffnung hat die Stei- Pressemitteilunggerung der Praxis-Bekanntheit undGewinnung von Patienten natürlich Für Gründer:oberste Priorität, um erfolgreich am 50% bis 75% Zuschuss von der KfWMarkt bestehen zu können. Strategi- Wir sind ein in der KfW Beraterbörsesches und planvolles Praxismarketing akkreditiertes Unternehmen zur Grün-ist daher gerade in der Anfangszeit für dungsberatung von Arzt-Praxen. Unsereden Praxiserfolg besonders wichtig. Leistungen werden von der KfW deshalb gefördert. Je nach Bundesland mit bis zuUnser StarterKit für Praxisgründer um- 75% der Marketingkosten!fasst folgende Module, die zum Fest-preis beauftragt werden können:Modul I - GrundausstattungPraxislogoPraxisschild AcrylBriefbogen und VisitenkartenTerminvergabeblockPrivatrezeptblock 5Leistungsübersicht DOCRELATIONS® | Stand Juni 2012
  6. 6. III. Klinikmarketing Z iel unserer PR- und Marketingbe- [1] SCHRÖDER, E.: Warum braucht eine ratung ist es, Kliniken unter der Klinik PR? In: PRO PRAXIS KARDIOLO- Berücksichtigung regionaler Gege- GIE, Ausgabe Oktober 2005, S. 42-43. benheiten optimal zu positionieren. Als Full-Service-Agentur kümmern wir uns Gerne erarbeiten wir für Sie ein unver- zudem um die Realisierung der vorge- bindliches professionelles Kommunika- schlagenen Marketing-Maßnahmen. tionskonzept und kümmern uns um die Öffentlichkeitsarbeit Ihrer Klinik. Die PR Öffentlichkeitsarbeit für Kranken- optimale Positionierung Ihres Hauses häuser unter Berücksichtigung der regionalen Anspruchsvolle Patienten verstehen Gegebenheiten steht für uns dabei na- sich verstärkt als Kunden und verglei- türlich im Fokus. chen die Angebote der verschiedenen Häuser. Öffentlichkeitsarbeit und Mar- Selbstverständlich sind wir auch gerne keting spielt deshalb auch für Kranken- projektbezogen für Sie tätig. häuser eine immer größere Rolle, um© Copyright: DOCRELATIONS® | Praxismarketing PR sich am Markt behaupten zu können. Wir unterstützen Kliniken dabei, ihren guten Ruf zu untermauern. Beispielhafte Kommunikationsziele Welche Kommunikationsziele könnte eine Klinik verfolgen? Nachfolgend ein Überblick über gängige Zielsetzungen[1]: - Image der Klinik auffrischen, - Konkurrenzabgrenzung, - Steigerung der Medienpräsenz, - Belegsituation verbessern, - Maßnahmen zur Krisenbewältigung 6 Leistungsübersicht DOCRELATIONS® | Stand Juni 2012
  7. 7. IV. Dental- und Healthcare-PRW ir entwickeln und realisieren Pressebetreuung zielgruppengerechte Kommu- Pressegespräche nikationsstrategien für Unter- Pressekonferenzennehmen aus dem Gesundheitswesen. Pressemitteilungen Presseworkshops Im Rahmen unserer langjährigen Tä- PR-Kampagnen / Roadshowstigkeit für namhafte Kunden aus der RedaktionsbesucheDental- und Pharmaindustrie verfügen Strategische PR-Konzepte wir über umfassendes Know-how in der Telefonaktionen Gesundheitskommunikation. Unsere Themenlancierungen Kontakte zu relevanten Medien im Pu- VHS-Aktionenblikums- als auch im medizinischen undzahnmedizinischen Fachbereich erleich- Produktvermarktungtern es uns, Botschaften erfolgreich zu Advertorials platzieren. Materndienste MediaplanungNutzen Sie deshalb unsere profunde Fa- Messen chexpertise, um Ihre Marke strategisch Produktanzeigen zu positionieren und Ihre Kommunikati- Produktbroschüren onsbotschaften erfolgreich zu transpor- Produktlogos tieren. Produktwebsites Klassische PR Online-MarketingCorporate-Broschüren AdWords ( Google)Fortbildungsveranstaltungen BannerwerbungKongressberichterstattung Layer AdsMedienkooperationen OTS-PressemitteilungenMedienmonitoring ProduktwebsitesPatientenveranstaltungen RectanglesPR-Artikel Skyscraper 7Leistungsübersicht DOCRELATIONS® | Stand Juni 2012
  8. 8. Fotonachweise:S. 1: medical doctor © khz - Fotolia.com docrelations.deS. 4: Female doctor smiling © Yuri Arcurs- Fotolia.comS. 5: ärzteteam © Fotowerk - Fotolia.comS. 6: Blurred doctors surgery corridor ©VILevi - Fotolia.comDOCRELATIONS®Praxismarketing PRInh. Oliver Löw, Dipl.-Infw. (FH)Am Haushof 1540670 Meerbusch b. DüsseldorfFON: +49 (0)2159/92821-82FAX: +49 (0)2159/92821-83WEB: www.docrelations.deMAIL: info@docrelations.de DOCRELATIONS® Praxismarketing PR

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