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Designing a Successful Seed Deck
The average length of the seed decks we studied was roughly 19 pages, and most had a similar format.
The following table shows the types of pages used in the average order by the frequency in which
they occurred. This table also notes the average length for each section of the deck, if that figure was
included. We categorized pages according to Sequoia Capital’s list of recommended categories.
Company
Purpose
73%
Category
% decks
including
Smart
Key
If included,
# of pages
Product
96%
Problem
88%
Team
100%
Solution
69%
Business
Model
81%
Why Now
46%
Competition
65%
Market
Size
73%
Financials
58%
1.8 2 1.2 1.7 1.4
5 1.2 3.4 1.4 2.3
6

Designing a Successful Seed Deck
The average length of the seed decks we studied was roughly 19 pages, and most had a similar format.
The following table shows the types of pages used in the average order by the frequency in which
they occurred. This table also notes the average length for each section of the deck, if that figure was
included. We categorized pages according to Sequoia Capital’s list of recommended categories.
Company
Purpose
73%
Category
% decks
including
Smart
Key
If included,
# of pages
Product
96%
Problem
88%
Team
100%
Solution
69%
Business
Model
81%
Why Now
46%
Competition
65%
Market
Size
73%
Financials
58%
1.8 2 1.2 1.7 1.4
5 1.2 3.4 1.4 2.3
6

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