What's In the Guide:
How to generate more patients online
Social media's impact on healthcare
Understanding search engines
Email & content marketing
Using analytics to measure ROI
DocDoc also describes the benefits of 17 popular social networks, including: Facebook, Twitter, Quora, Foursquare, Pinterest, Flickr, Google+, LinkedIn, Myspace, Digg, Reddit, Naver, Scribd, Slideshare, Vimeo, Tumblr and Stumbleupon.
"Most doctors we speak to are looking for fresh insights and ideas that can help make their medical practices more visible online," said Kaiying Chin, Director of Business Development at DocDoc. "We published our guide to digital marketing to help our network of doctors learn how to become better Internet marketers, attracting new patients at an affordable ROI."