Pillars of Sustainability and Inclusive Growth: Environmental, Social and Economic


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Shishir Goenka, founder of Fusion Clothing is a pioneer in the e-commerce and green marketplace in India. He founded India's first all organic web shop, "Do U Speak Green" (http://www.douspeakgreen.in) Here, he discusses Pillars of Sustainability and Inclusive Growth: Environmental, Social and Economic.

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Pillars of Sustainability and Inclusive Growth: Environmental, Social and Economic

  1. 1. “Earth provides enough to serve every man’s need but not every man’s greed “-Mahatma Gandhi.<br />
  2. 2. Green Living- the new age sustainable mantra for success<br />“Do U Speak Green?”<br />FICCI TAG 2011<br />
  3. 3. Sustainability<br />
  4. 4. According to the US National Research Council, sustainability is:<br />“the level of human consumption and activity, which can continue into the foreseeable future, so that the system that provides goods and services to the humans persists indefinitely.” <br />
  5. 5. The World Commission on Environment and Development defines sustainable development as:<br />“Development that meets the needs of the present without compromising the needs of future generations to meet their own needs.” <br />
  6. 6. For past 150 years most companies were directed by the false assumptions that planet earth has infinite resources and an infinite capacity to absorb waste.<br />
  7. 7. What does the future hold for us??<br />
  8. 8. The current global population is at 6.9 billion and it is expected to reach 9.15 billion by the year 2050. With such a speed and current availability of resources, experts believe only one out of ten people will be able to get food in 2050. <br />
  9. 9. Diminishing forests <br />Earth Observatory, North Aeronautics and Space Administration (NASA) records suggest that at least 3.5 crore forests are cut down every year. This causes a huge raise in the prices of fruits, fibre, paper, oil, wax, colour and medicines. <br />India incurs a loss of around INR 400 billion every year. <br />
  10. 10. Depleting Water Resources <br />More than one billion people do not get proper drinking water currently. It is estimated that over three billion people will have to manage without proper drinking water by the year 2050. <br />
  11. 11. Around 60% of water resources in India are expected to dry up by 2025. <br />
  12. 12. In 1950, there every fifty people had one car while in 2011; every twelve people have a car. <br />This increase has stepped up the pressure on fuel demand. <br />Over 8.1 crore barrels of crude oil is produced every year across the globe. The production is feared to reduce to 3.1 crore barrels per year.<br />Going by the statistics, our future generation may not be able to drive vehicle anymore due to non-availability of fuel.<br />
  13. 13. Pollution <br />The world used 50 lakh tonnes of plastic in 1950 while it has jumped to 10 crore tonnes of plastic every year. <br />Do you know that a plastic bag takes 1 million year to perish? Imagine 10 crore tonnes of plastic every year!!!!<br />
  14. 14. This is not enough!!!<br />There is more & more one can speak about and enough has been spoken too. <br />I have just shared few glimpses with you. It’s time to wake up and take steps for a better future. <br />I have taken one small step towards sustainable development. <br />I am sure when we all take one small step, it will only lead to a GIANT LEAP.<br />
  15. 15. India’s first eco-clothing brand <br />Launched India’s first Eco-clothing web-store.<br />GOTS certified factory.<br />Tie-up with WWF India.<br />Actively participates in ‘Go Green’ initiatives and tree plantation drives.<br />
  16. 16. Desire Drives Speed of Change.<br />Sustainability module is the future of businesses, irrespective of Industry.<br />We have to make a choice ,Now!!<br />“Preserving resources for future generations”..should be a compulsive thought process.<br />Only a Strong intent and desire in the key decision makers of corporate houses, and policy makers in the Government will ensure the sustainability model implementation.<br />
  17. 17.
  18. 18. Let’s do it for our future!<br />Economy<br />Society<br />Environment<br />
  19. 19. The only way you can manage change is to create it- Peter Drucker<br />Conscious Clothing by Do U Speak Green?<br />At ‘Do U Speak Green’, we have incorporated the sustainability module by promoting the ‘concept’ of Organic clothing.<br />Our Endeavor is to make people conscious about how they can bring a qualitative change to the environment by even partially switching to Organic clothing.<br />There is a big challenge in pursuing people to switch, but we are committed to bring the change!<br />Our range includes : internationally certified ORGANIC COTTON and BAMBOO FIBRE.<br />
  20. 20. Some Hard facts:<br /> Cotton is the world's most important non-food agricultural commodity, yet this industry is responsible for the release of US$ 2 billion worth of chemical pesticides each year, of which at least US$ 819 million worth are considered toxic enough to be classified as hazardous by the WHO.  <br />Cotton accounts for 16% of global insecticide releases:  almost 1 kg of pesticide is applied for every hectare under cotton.<br />Between 1% and 3% of agricultural workers worldwide suffer from acute pesticide poisoning.  A single drop of the pesticide aldicarb, absorbed through the skin, can kill an adult.  Aldicarb is commonly used in cotton production.<br />Toxic agrochemicals first applied to cotton 50 years ago now pollute the country's land, air, food and drinking water.<br />Hazardous cotton pesticides are now known to contaminate rivers.<br />Organic cotton offers a strong alternative to conventional cotton.<br />
  21. 21. Sustainability –Sole option<br />
  22. 22. Do U Speak Green would like to make a difference in the lives of people :<br /> <br /><ul><li>We are targeting all citizens who care for their own & their children's future.
  23. 23. It is our mission to contribute to the betterment of our natural environment with the help of our Citizens. 
  24. 24. When someone buys our products, not only do they sport clothes which do not contain harmful chemicals, but are also contributing to the environment in 3 ways. </li></ul> Encouraging the growth of Organic Cotton which helps keep the land free of harmful chemicals and fertilizers.<br />10 % of the sales revenue is directly contributed by our company  to WWF which will help them undertake more conservation activities. <br />And last but not the least they are indirectly helping the farmers in higher realizations of money & keeping them healthy & debt free as they do not need to buy pesticides.<br /> http://www.douspeakgreen.in/Cotton-Farming.htm<br />Even the Graphics of our collection also encourage people to respect the environment.<br />
  25. 25. Suggestions to drive sustainability:<br />Industry should Volunteer environment audit.<br />Monitor process of change and development towards sustainability.<br />Conscious effort and action to reduce carbon footprint.<br />Introduce rewards and incentives for industries promoting sustainability module.<br />Triple bottom line(TBL) EVALUATION to know the impact on economic, environmental and social perspectives.<br />
  26. 26. Bob Dylan’s classic anthem!!!<br />“Come gather 'round people…..And admit that the waters around you have grown….You better start swimmingOr you'll sink like a stoneFor the times they are a-changin‘’<br />
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  28. 28. Visit our Website at http://www.douspeakgreen.in<br />Like us on Facebookhttp://www.facebook.com/douspeakgreen<br />Follow us on Twitter<br />http://www.twitter.com/douspeakgreen<br />