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Giving Firefox UsersControl of Their Data      Mozilla Summit 2010
We are:Mehdi Mulani                    Jennifer BorissMozilla Intern Extraordinaire   Mozilla User Experience Designer
We work on:
We work on:
We work on:              (mostly)
Warning: This project has just started.          We’re after feedback and discussion.
One of the Firefox team’s priorities forFirefox 4.0 is improving privacy on theweb.
Privacy vs. Security
Security refers to the prevention ofmaterial harm to the user.
Security refers to the prevention ofmaterial harm to the user.Harms include:   • Theft   • Fraud   • Data Loss
Privacy refers to users’ control over whatthey reveal about themselves online,whether or not what they reveal mightlead to...
Privacy refers to users’ control over whatthey reveal about themselves online,whether or not what they reveal mightlead to...
Firefox has local privacy...
Firefox has local privacy...     • Private Browsing Mode     • Clear Recent History     • Forget About this Site
Firefox has local privacy...     • Private Browsing Mode     • Clear Recent History     • Forget About this Site          ...
The most far-reaching way Firefox canprotect user privacy is by providingintelligent defaults that protect user data
...such as preventing advertisers from creatingprofiles based on user behavior without userknowledge
Also important is giving users the abilityto easily fine-tune their privacy settings,giving complete control of their own d...
However, just “control” isn’t enough.
Firefox already provides very fine-grained,precise control over privacy settings.
The problem: Firefox’s privacy controls areframed around the implementation modelrather than the user’s mental model.
Implementation model:  The actual way that a system works from the programmers  perspectiveUser’s mental model:  The way t...
Questions the current system can’t answer:      “What access does this particular site       have?”      “How can I turn o...
What do other browsers do?
Chrome’s design...
...is just like ours.
Internet Explorer presents privacy permissionsin a very different way
Proposal:
Proposal: Site-specific rather thantechnology-specific privacy preferences
Site-specific preferences
Domainsdisplayedbased on  freceny    score            Site-specific preferences
With “All                           Sites”                           selected,                           global           ...
Site-specific preferences
Privacy                           preferences                           for only                           the site       ...
Demo!Follow along at home: search for “Site Preferences” on addons.mozilla.orgor go to https://addons.mozilla.org/en-US/fir...
Better privacy preferences are great inpreferences, but should some of thisfunctionality be revealed in the main UI?
The site identity button is a good candidate:  • Linked to the identity of the current site  • In primary UI  • Currently ...
Site identity button
The site identity button could present a UIfor the specific privacy controls that thewebsite has requested or the user has ...
Site identity button:        Preferences interface: • Changing                   • Consistent • Specific control           ...
Questions we’d like feedback on:   • How well do you feel this interface addresses privacy     in the browser?   • How sho...
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
Giving Firefox Users Control of Their Data
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Giving Firefox Users Control of Their Data

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A talk given for the Mozilla Summit 2010 in Whistler, Canada about how Firefox can improve privacy be giving users better control over their personal data online.

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Giving Firefox Users Control of Their Data

  1. 1. Giving Firefox UsersControl of Their Data Mozilla Summit 2010
  2. 2. We are:Mehdi Mulani Jennifer BorissMozilla Intern Extraordinaire Mozilla User Experience Designer
  3. 3. We work on:
  4. 4. We work on:
  5. 5. We work on: (mostly)
  6. 6. Warning: This project has just started. We’re after feedback and discussion.
  7. 7. One of the Firefox team’s priorities forFirefox 4.0 is improving privacy on theweb.
  8. 8. Privacy vs. Security
  9. 9. Security refers to the prevention ofmaterial harm to the user.
  10. 10. Security refers to the prevention ofmaterial harm to the user.Harms include: • Theft • Fraud • Data Loss
  11. 11. Privacy refers to users’ control over whatthey reveal about themselves online,whether or not what they reveal mightlead to material harm.
  12. 12. Privacy refers to users’ control over whatthey reveal about themselves online,whether or not what they reveal mightlead to material harm.All internet users reveal someinformation about themselves to somesites, but the user has privacy if hisdiscretion determines what information isshared with whom.
  13. 13. Firefox has local privacy...
  14. 14. Firefox has local privacy... • Private Browsing Mode • Clear Recent History • Forget About this Site
  15. 15. Firefox has local privacy... • Private Browsing Mode • Clear Recent History • Forget About this Site ...but lacks network privacy
  16. 16. The most far-reaching way Firefox canprotect user privacy is by providingintelligent defaults that protect user data
  17. 17. ...such as preventing advertisers from creatingprofiles based on user behavior without userknowledge
  18. 18. Also important is giving users the abilityto easily fine-tune their privacy settings,giving complete control of their own data
  19. 19. However, just “control” isn’t enough.
  20. 20. Firefox already provides very fine-grained,precise control over privacy settings.
  21. 21. The problem: Firefox’s privacy controls areframed around the implementation modelrather than the user’s mental model.
  22. 22. Implementation model: The actual way that a system works from the programmers perspectiveUser’s mental model: The way the user perceives that the system worksDesign model: The way the designer represents the program to the user
  23. 23. Questions the current system can’t answer: “What access does this particular site have?” “How can I turn off all access to this particular site that I don’t trust?”
  24. 24. What do other browsers do?
  25. 25. Chrome’s design...
  26. 26. ...is just like ours.
  27. 27. Internet Explorer presents privacy permissionsin a very different way
  28. 28. Proposal:
  29. 29. Proposal: Site-specific rather thantechnology-specific privacy preferences
  30. 30. Site-specific preferences
  31. 31. Domainsdisplayedbased on freceny score Site-specific preferences
  32. 32. With “All Sites” selected, global privacy options can be configuredSite-specific preferences
  33. 33. Site-specific preferences
  34. 34. Privacy preferences for only the site selectedSite-specific preferences
  35. 35. Demo!Follow along at home: search for “Site Preferences” on addons.mozilla.orgor go to https://addons.mozilla.org/en-US/firefox/addon/181744/
  36. 36. Better privacy preferences are great inpreferences, but should some of thisfunctionality be revealed in the main UI?
  37. 37. The site identity button is a good candidate: • Linked to the identity of the current site • In primary UI • Currently useless
  38. 38. Site identity button
  39. 39. The site identity button could present a UIfor the specific privacy controls that thewebsite has requested or the user has set
  40. 40. Site identity button: Preferences interface: • Changing • Consistent • Specific control • Global and specific control • Modified while browsing • Modified while user is explicitly (not the main user task) configuring their options
  41. 41. Questions we’d like feedback on: • How well do you feel this interface addresses privacy in the browser? • How should we group sites - by domain, subdomain, visit, etc? • Are there site-specific preferences that belong in this interface aside from privacy access? • Other ideas? Thoughts?

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