ADVANCED MONETIZATION
SOMMER POQUETTE @greenmomESTHER CRAWFORD @ShePostsBARBARA JONES @BarbaraJonesKIM MOLDOFSKY @KimMoldofsky
BEYOND ADVERTISING• Freelance  writing.                        • Consulting.• Spokesperson roles.                        •...
WHAT AREYOU WORTH?The challenge of knowing and then asking.
NITTY GRITTY• Reports        • Strengths                          and                  Weaknesses.• ROI.                 •...
WHAT WE KNOW• Increasein P.R. campaigns involving mom bloggers.                              • Increasein blogging• More  ...
SUCCESS HELPS USALL CONTINUALLY  RAISE THE BAR
We posted a survey askingbloggers to reveal how much   money they’re making.   if you haven’t filled it out, do so now:    ...
[SURVEYRESULTS    84 Blogger Respondents                             ]
Cost For A Sponsored Blog Post                                      (Total # of respondents)2522191613 9 6 3 0     $10 - $...
$401 - $500           $301 - $400               $10 - $15         $201 - $300                         1%                  ...
AVERAGE COST OF ATWITTER PARTY    $550
FREE           $50 - $100   $500 - $1,000   $5K - $10KPRODUCTSBRANDAMBASSADORSHIPS
Cost For A Giveaway       (Total # of respondents)3026     2623191511 8                    9             7 4              ...
Cost For A Giveaway(Total # of respondents)                       8%FREE             6%$1-25           18%$26-50          ...
Five  bloggersresponded             “How much                      money have    to the            you made  question:    ...
AVERAGE HOURLY   RATE$93   SOCIAL MEDIA   CONSULTING
BLOGGER “A”•   Ad Rates: $50 for 125x125; $90 for 250x250 per    month•   Sponsored Post: $150•   Twitter Party: $1,000•  ...
BLOGGER “B”•   Conference Sponsorship: Ticket, airfare, hotel    and per diem for food•   Ad Rates: $50 - $100/month•   Gu...
BLOGGER “C”•   Conference Sponsorship: Just the pass•   Ad Rates: $25/month•   Sponsored Post: $15 but was once paid $50• ...
BLOGGER “D” •   Conference Sponsorship: Everything plus a     daily stipend & tax reimbursement •   Ad Rates: $25/month fo...
Connecting bloggers and brands         Photography    Tweets     Competitor mobile app reviews   Recipe development Hostin...
Additional Resources:http://www.fromblogtobusiness.com/
THANKS!
Sheposts adv-monetization-1-110128123727-phpapp02
Sheposts adv-monetization-1-110128123727-phpapp02
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Sheposts adv-monetization-1-110128123727-phpapp02

  1. 1. ADVANCED MONETIZATION
  2. 2. SOMMER POQUETTE @greenmomESTHER CRAWFORD @ShePostsBARBARA JONES @BarbaraJonesKIM MOLDOFSKY @KimMoldofsky
  3. 3. BEYOND ADVERTISING• Freelance writing. • Consulting.• Spokesperson roles. • Twitterparties.• eBook. • Connecting Moms and• Publishing a book. Brands – “blog tours”.• Brand Ambassador. • Conferences.• Video blogging. • Organizing focus groups.• Public speaking.Are we really making money?Um…YES and No!
  4. 4. WHAT AREYOU WORTH?The challenge of knowing and then asking.
  5. 5. NITTY GRITTY• Reports • Strengths and Weaknesses.• ROI. • Partnerships• Media Kit. • Contracts and legal• Networking. mumbo-jumbo!
  6. 6. WHAT WE KNOW• Increasein P.R. campaigns involving mom bloggers. • Increasein blogging• More blogging success conferences and stories each year. professional development• Companies crediting opportunities bloggers for campaign success.
  7. 7. SUCCESS HELPS USALL CONTINUALLY RAISE THE BAR
  8. 8. We posted a survey askingbloggers to reveal how much money they’re making. if you haven’t filled it out, do so now: http://momimpact.com/?p=513
  9. 9. [SURVEYRESULTS 84 Blogger Respondents ]
  10. 10. Cost For A Sponsored Blog Post (Total # of respondents)2522191613 9 6 3 0 $10 - $15 $16-25 $26-50 $51-75 $76-100 $101-$150 $151-200 $201-300 $301-400 $401-500 $501-750 $750-1000 $1001-1200 Sponsored Blog Post: Starting Price Point Sponsored Blog Post: Highest Price Point
  11. 11. $401 - $500 $301 - $400 $10 - $15 $201 - $300 1% 2% 16% $151 - $200 2% $26 - $50 9% 18%$101 - $150 5% 7% $76 - $100 40% $51 - $75 Starting Price Point For A Sponsored Blog Post (% of respondents)
  12. 12. AVERAGE COST OF ATWITTER PARTY $550
  13. 13. FREE $50 - $100 $500 - $1,000 $5K - $10KPRODUCTSBRANDAMBASSADORSHIPS
  14. 14. Cost For A Giveaway (Total # of respondents)3026 2623191511 8 9 7 4 3 4 0 FREE $1-25 $26-50 $51-75 $76-$100
  15. 15. Cost For A Giveaway(Total # of respondents) 8%FREE 6%$1-25 18%$26-50 53%$51-75 14%$76-$100
  16. 16. Five bloggersresponded “How much money have to the you made question: from ebooks?”Blogger #1: $100 Blogger #2: $500Blogger #3: $1,000 Blogger #4: $8,000Blogger #5: $15,000
  17. 17. AVERAGE HOURLY RATE$93 SOCIAL MEDIA CONSULTING
  18. 18. BLOGGER “A”• Ad Rates: $50 for 125x125; $90 for 250x250 per month• Sponsored Post: $150• Twitter Party: $1,000• Consulting: $50 - $150 depending on duration• Events: Paid $250 as a 2-day stipend for a trip to NYC
  19. 19. BLOGGER “B”• Conference Sponsorship: Ticket, airfare, hotel and per diem for food• Ad Rates: $50 - $100/month• Guest posting on a brand’s site: $500• Sponsored Post: $100• Consulting: $50/hour for bigger job• Focus group: $50 - $150• Brand event: Have been paid up to $1,000• Product reviews: $50• Spokesperson role: $700 plus related expenses
  20. 20. BLOGGER “C”• Conference Sponsorship: Just the pass• Ad Rates: $25/month• Sponsored Post: $15 but was once paid $50• Brand Event: Experience + products• Product Reviews: FREE• Video: FREE if done as a review• Brand Ambassador: Product
  21. 21. BLOGGER “D” • Conference Sponsorship: Everything plus a daily stipend & tax reimbursement • Ad Rates: $25/month for 125x125 • Sponsored Post: $75 • Guest Post on a Branded Site: $250 • Twitter Party: $500 • Consulting: $60/hour for long-term clients; $100/hr for short-term clients • Brand Event: At least $500 • Blog Review Tour: $50 per blogger • Video: $250 • Brand Ambassador: Paid between $500 - $4,000 for 6 month campaigns
  22. 22. Connecting bloggers and brands Photography Tweets Competitor mobile app reviews Recipe development Hosting an event Hosting webinar/live chats Local street team Attending an event Content for an app Creating media lists Facebook posts Invitations to Twitter parties Site shop Print modeling
  23. 23. Additional Resources:http://www.fromblogtobusiness.com/
  24. 24. THANKS!

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