Buyers are increasingly demanding more targeted lists of b2b information, and successful companies are building business models based on accuracy and timeliness, rather than just bigger data points. This set of product rankings takes a look at some of the leading sales and marketing intelligence services
rather than just bigger data points. The emphasis for these products is based on sales and marketing workflow, ranging from “clean” or verified data at one end, through building highly segmented target lists that integrate with customer relationship management tools (CRMs), to providing “sales triggers” or time- or event-based indications on when to approach a contact. Outsell takes a look at some of the leading sales and marketing intelligence services in this set of product rankings.