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Customer
HuntersData-Savvy Marketing Tips for
Finding Your Dream Buyers
Just as buyer’s
agents on
“House Hunters”
work with
specific
buyers to
find their
perfect home…
CUSTOMER HUNTERS DNB.COM
B2B marketers are
“customer hunters,”
looking to
build lasting
relationships
with ideal
buyers.
CUSTOMER HUNTERS DNB.COM
What “hunters” know:
One buyer
(or home)…
CUSTOMER HUNTERS DNB.COM
…does
not fit all
CUSTOMER HUNTERS DNB.COM
Sometimes we forget this
in the B2B world.
CUSTOMER HUNTERS DNB.COM
Mass marketing isn’t
going to convince your dream
prospects to stick around
or invest a down
payment.
CUSTOMER HUNTERS DNB...
Want to build a relationship?
Buyers need to feel at home
with you.
They need to feel
you understand
them and their
specifi...
In a property listing
or a customer record…
CUSTOMER HUNTERS DNB.COM
cleanliness
can seal the deal.
CUSTOMER HUNTERS DNB.COM
Dirty data = not
knowing your buyer.
It can easily be
a deal breaker.
CUSTOMER HUNTERS DNB.COM
Also an
out-of-date view
isn’t something
you want in a
kitchen.
CUSTOMER HUNTERS DNB.COM
It isn’t something
you want in your
buyer snapshots,
either.
CUSTOMER HUNTERS DNB.COM
How many
attractive
opportunities
are hidden
beneath stale
information?
CUSTOMER HUNTERS DNB.COM
Customer data
snafus hide the who.
If your best
customer is
camouflaged in
bad data, just
think how many
lookalike buyers
y...
B2B marketers’ records are
full of gaps and mistakes
of B2B records
lack revenue
information.
lack company size
by employe...
Mrs. Smith may look like
your dream
customer until…
CUSTOMER HUNTERS DNB.COM
CUSTOMER HUNTERS DNB.COM
Whether it’s an MLS listing
or customer record…
Missing information =
missed (or misleading)
opportunity.
CUSTOMER HUNTERS...
Make sure you’re hunting
in the right neighborhood.
Work from a more complete
picture of your buyer…
 
and get clarity acr...
Want to sell buyers on
what you’re offering?
Nail down a solid
foundation for your
marketing.
Make your
customer
data the ...
can help you…
Pull together fragments of
customer information scattered
across your organization
 
Clean company and conta...
With the right data, you can
personalize the customer
experience and start building
meaningful relationships with
buyers.
...
May we come along on
your customer hunt?
We’d love an
invitation.
 
CUSTOMER HUNTERS DNB.COM
But before you decide…
Take a tour of our data
quality services! Sign up
for a free Data Health Scan
of your database!
 
C...
Happy
hunting
Shelly Lucas, Ph.D.
Content Marketing Director
Dun & Bradstreet
@pisarose
https://www.linkedin.com/in/shelly...
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Customer Hunters Data-Savvy Marketing Tips for Finding Your Dream Buyers

What buyer’s real estate agents know: Missing customer information leads to missed (or misleading) opportunities. The same is true for B2B marketers. Get data-savvy marketing tips for finding your dream customers in our fun slideshow.

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Customer Hunters Data-Savvy Marketing Tips for Finding Your Dream Buyers

  1. 1. Customer HuntersData-Savvy Marketing Tips for Finding Your Dream Buyers
  2. 2. Just as buyer’s agents on “House Hunters” work with specific buyers to find their perfect home… CUSTOMER HUNTERS DNB.COM
  3. 3. B2B marketers are “customer hunters,” looking to build lasting relationships with ideal buyers. CUSTOMER HUNTERS DNB.COM
  4. 4. What “hunters” know: One buyer (or home)… CUSTOMER HUNTERS DNB.COM
  5. 5. …does not fit all CUSTOMER HUNTERS DNB.COM
  6. 6. Sometimes we forget this in the B2B world. CUSTOMER HUNTERS DNB.COM
  7. 7. Mass marketing isn’t going to convince your dream prospects to stick around or invest a down payment. CUSTOMER HUNTERS DNB.COM
  8. 8. Want to build a relationship? Buyers need to feel at home with you. They need to feel you understand them and their specific needs. CUSTOMER HUNTERS DNB.COM
  9. 9. In a property listing or a customer record… CUSTOMER HUNTERS DNB.COM
  10. 10. cleanliness can seal the deal. CUSTOMER HUNTERS DNB.COM
  11. 11. Dirty data = not knowing your buyer. It can easily be a deal breaker. CUSTOMER HUNTERS DNB.COM
  12. 12. Also an out-of-date view isn’t something you want in a kitchen. CUSTOMER HUNTERS DNB.COM
  13. 13. It isn’t something you want in your buyer snapshots, either. CUSTOMER HUNTERS DNB.COM
  14. 14. How many attractive opportunities are hidden beneath stale information? CUSTOMER HUNTERS DNB.COM
  15. 15. Customer data snafus hide the who. If your best customer is camouflaged in bad data, just think how many lookalike buyers you won’t find. CUSTOMER HUNTERS DNB.COM
  16. 16. B2B marketers’ records are full of gaps and mistakes of B2B records lack revenue information. lack company size by employee number. lack industry information. B2B Marketing Data Report 2016, Dun & Bradstreet 87% 85% 77% Analyze that. (Yeah, right.)     CUSTOMER HUNTERS DNB.COM
  17. 17. Mrs. Smith may look like your dream customer until… CUSTOMER HUNTERS DNB.COM
  18. 18. CUSTOMER HUNTERS DNB.COM
  19. 19. Whether it’s an MLS listing or customer record… Missing information = missed (or misleading) opportunity. CUSTOMER HUNTERS DNB.COM
  20. 20. Make sure you’re hunting in the right neighborhood. Work from a more complete picture of your buyer…   and get clarity across the relationships in your portfolio. CUSTOMER HUNTERS DNB.COM
  21. 21. Want to sell buyers on what you’re offering? Nail down a solid foundation for your marketing. Make your customer data the best it can be. CUSTOMER HUNTERS DNB.COM
  22. 22. can help you… Pull together fragments of customer information scattered across your organization   Clean company and contact data using the largest, most reliable commercial database in the world   Beef up your customer records with crucial, missing details CUSTOMER HUNTERS DNB.COM
  23. 23. With the right data, you can personalize the customer experience and start building meaningful relationships with buyers.   It’s what we help our customers do every day. CUSTOMER HUNTERS DNB.COM
  24. 24. May we come along on your customer hunt? We’d love an invitation.   CUSTOMER HUNTERS DNB.COM
  25. 25. But before you decide… Take a tour of our data quality services! Sign up for a free Data Health Scan of your database!   CUSTOMER HUNTERS DNB.COM
  26. 26. Happy hunting Shelly Lucas, Ph.D. Content Marketing Director Dun & Bradstreet @pisarose https://www.linkedin.com/in/shellylucas  CUSTOMER HUNTERS DNB.COM

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