Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
5
STEPS TO
CURB YOUR
DATAANGER
MANAGEMENT
Scott Taylor
Market Development & Strategy
Leader, Master Data
Dun & Bradstreet
Just like poor health, bad data can lead t...
1 DENIAL
“This can’t be happening!”
Your head of sales may definitely state, “We know our customers better than anyone els...
2 ANGER
“Who did this?”
Trying to track the multiple trade styles of a global client or seeing 100 variations of a custome...
3 BARGAINING
“We can fix it ourselves.”
“We can put in a stewardship program,” you think. Many others do, too. Go on and d...
4 DEPRESSION
“This is a disaster!”
The more customers you have and the more data inputs you gather, the bigger the problem...
5 ACCEPTANCE
“OK, we need help.”
Life is moving too fast. Thousands of companies open and close each month. Hierarchies an...
Master Data
Just what the
doctor ordered.
ABOUT DUN & BRADSTREET
Dun & Bradstreet (NYSE: DNB) grows the most valuable rela...
Upcoming SlideShare
Loading in …5
×

5 Steps to Curb Your Data (Anger) Management

2,805 views

Published on

Learn about the five steps we’ve identified to help improve your data management strategy and grow your business.

Published in: Data & Analytics
  • Free Healing Soundscape - Just click "Play" to immerse yourself in a beautiful "Sound Bath" that clears negativity, awakens abundance, and brings miracles into your life! Listen for yourself right now. ♣♣♣ http://t.cn/AiuvUMl2
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Manifestation Magic� - $27 - By Alexander Wilson - 96% Off ♣♣♣ https://tinyurl.com/y6pnne55
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The "Magical" Science Behind The Law of Attraction ♥♥♥ http://scamcb.com/manifmagic/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

5 Steps to Curb Your Data (Anger) Management

  1. 1. 5 STEPS TO CURB YOUR DATAANGER MANAGEMENT
  2. 2. Scott Taylor Market Development & Strategy Leader, Master Data Dun & Bradstreet Just like poor health, bad data can lead to serious problems for you and your peers. Erroneous definitions, a lack of internal standards, disparate data sources and multiple workflows can inhibit growth and lead to stress and frustration. But there is a cure. Good data, like good health, takes the proper management. It’s not easy. Let’s take your customer data in multiple departments (Sales, Marketing, Finance, etc.) different geographies (local, regional, global, etc.) a myriad of systems (ERP, CRM, MDM, MarTech, AdTech, etc.), if you are like most enterprises, you have very few healthy standards and could use a solid dose of well-mastered data. Good data management can’t start until you realize you actually need it. We have identified the five stages you must enter to curb data (anger) management and achieve a renewed sense of data serenity.
  3. 3. 1 DENIAL “This can’t be happening!” Your head of sales may definitely state, “We know our customers better than anyone else.” Being close to your customers does not mean that your customer data is close to accurate. Can you easily answer questions like “Who are my top customers?” Your master file is a slave to your own lack of consistency. How many ways do you identify Wal-Mart? - Wal*Mart, Wal Mart, Wal-mart, Walmart, WM? It’s time to face it…head on.
  4. 4. 2 ANGER “Who did this?” Trying to track the multiple trade styles of a global client or seeing 100 variations of a customer name would get anyone upset. Before you rip your team apart, please realize they are torn between data maintenance and moving product. As their superior, what gets you angrier — low data quality –– or low volume?
  5. 5. 3 BARGAINING “We can fix it ourselves.” “We can put in a stewardship program,” you think. Many others do, too. Go on and deploy your resources to formalize a strategic plan to ensure everyone inputs the word “STREET” the same way. Now, there’s a real value-added activity. Meanwhile, your competition is out increasing market share. Do you want good spelling –– or good selling?
  6. 6. 4 DEPRESSION “This is a disaster!” The more customers you have and the more data inputs you gather, the bigger the problems. Nothing feels worse than customers telling you that your view of them is wrong. They want you to have a hierarchy that reflects the way they view themselves. But you don’t, and gee, it just never seems to be right. Bummer.
  7. 7. 5 ACCEPTANCE “OK, we need help.” Life is moving too fast. Thousands of companies open and close each month. Hierarchies and relationships change constantly. You can’t keep up. I know, I know. Reach out to those who understand your situation. They’ve been there. We know your pain.
  8. 8. Master Data Just what the doctor ordered. ABOUT DUN & BRADSTREET Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect our customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS Visit www.dnb.com/masterdata to learn how master data can help curb your data (anger) management. © Dun & Bradstreet, Inc. 2017. All rights reserved.

×