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PROS and CONS of using ccTLD domains for PBN

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PROS and CONS of using ccTLD domains for PBN

  1. 1. PROS and CONS of using ccTLD domains for PBN Kalin Karakehayov Seo.Domains
  2. 2. Tool.Domains 30 people domain company, specializing in big data and expired domains. Seo.Domains / 8000+ domains The largest inventory of SEO value domains with fixed prices (no auctions).
  3. 3. gTLDs vs ccTLDs  new gTLDs have a lot of registrations but few real websites, so we will just ignore them  some ccTLDs are managed by gTLD providers and behave technically like gTLDs (.io , .me , .in)  for the purpose of this talk we will consider .eu and .cat ccTLDs ccTLDs gTLDs new gTLDs de com xyz net club ru org guru fr info global it biz london ca us google mobi vacations total registered domains 150 M 167 M 27 M
  4. 4. gTLDs vs ccTLDs
  5. 5. Too many words with ''R'' Registrant = YOU Registrar (or Reseller but you wouldn't know) = where you buy the domain from Registry = the mothership, you usually don't have contact with them
  6. 6. Terminology Contact (handle) – identifier for the registrant in a registrar or a registry system Operation you do Operation frequency NS change (point your domain to a website) often Renew (auto renew vs auto expire) often Transfer (between registrars) rare Push (account change) rare Trade (non-automated registrant change) very rare Beware of confusing cases (uk)
  7. 7. Myth 1 ccTLDs are expensive
  8. 8. Tld Create $ Renew $ Create promos (cheap registration for the 1st year, not always available) uk 5.0 5.0 1.5 de 4.0 3.0 no ru 2.0 2.0 no fr 5.0 5.0 no es 4.5 4.5 no it 4.5 4.5 no nl 3.5 3.5 no eu 4.0 4.0 1.0 be 4.0 5.0 no at 9.0 9.0 no ch 5.0 5.0 no dk 7.0 7.0 no cz 4.0 4.0 no ro 7.0 7.0 no .*.ua 5.0 5.0 no com 8.0 8.0 6.0 – 7.0 org 10.0 10.0 3.0 – 5.0 net 10.0 10.0 3.0 – 5.0
  9. 9. Myth 2 You have to be a local resident to own a ccTLD
  10. 10. Myth 2 The truth (% from volume of registrations)  80% have no requirements  17% have requirements but also workarounds (local presence/trustee service/outright cheating)  3% are indeed too hard
  11. 11. Myth 3 ccTLDs are too hard to manage
  12. 12. Myth 3 The truth While ccTLDs can be hard to manage, if you choose the right registrars you can handle it.
  13. 13. Myth 4 ccTLDs only help you rank in their own country shifting away the focus of your business
  14. 14. Myth 4 The truth - multiple case studies show otherwise which is not surprising because:  The main point of PBNs is to pass juice which is irrelevant to geo factors.  As PBNs should always be a part of your link building mix, they cannot on their own cause geo trouble.  A lot of ccTLDs are geo neutral for Google (.co, .io, .me and others).  It's natural for local websites to link to international websites.
  15. 15. gTLD registrars Good mostly for gTLDs: Namesilo (popular choice) Dynadot (good prices, privacy, API) Stay away from: Namecheap Godaddy without the club Enom Network solutions
  16. 16. gTLDs and popular ccTLDs in one Good only for large volume 5000+ domains (volume pricing): Openprovider InternetX Rrproxy (all have API) Good for gTLDs and popular ccTLDs: Internetbs Nameisp Hexonet
  17. 17. Exotic ccTLDs Stay away from: European "GoDaddys" (companies too big to care): 123 Reg, 1 and 1, OVH Instra Eurodns Good for exotic ccTLDs: Netim Subreg Mrdomain INWX
  18. 18. gTLDs technical advantages and drawbacks + standardized system (and transfers) + less technical problems + easy owner change + hard to lose a domain - transfer has mandatory renewal - 60 day transfer lock after registration or prior transfer - annoying mail verification after registration or owner change
  19. 19. ccTLDs technical advantages and drawbacks + transfer is often free (no mandatory renewal) + no annoying transfer locks + direct registry access in case of registrar trouble - in some countries it is easier (cheaper) to dispute a domain, so a bit more domains are lost to previous owners - strange requirements when changing NS - the rare process of owner change can be time consuming (signing and scanning paper forms) - everything is different in each ccTLD
  20. 20. Whois Info about the owner Info about the domain (usually has Registrar too)
  21. 21. GDPR ROCKS! Most Whois now looks like this: Golden rule: Always have the registrant/owner/billing/technical contacts be physical persons (use real people in case data is checked). In some cases GDPR only hides the data of the domains owned by people, not companies.
  22. 22. What Google looks for in Whois? gTLDs ccTLDs Registrant data (not visible after GDPR) Registrar Creation date Registrant data only (not visible after GDPR except for a few rare TLDs) For these rare TLDs you can use different data of real persons
  23. 23. How safe is your Whois spectrum? I'm fucked I'm good 5% of ccTLDs all gTLDs 95% of ccTLDs
  24. 24. The drop cycle of gTLDs Registrar can hold and auction the domain in auto-renew grace period!
  25. 25. gTLD fate Domains in GoDaddy Go to GoDaddy auctions Domains in most big registrars Go to NameJet Domains in registrars with their own marketplace (Dynadot) Go to respective smaller marketplace Domains in small registrars + all the leftovers from the previous 3 Registrar lets go → pending delete* * Pending delete = creation date is reset after the drop. Most pending delete domains are caught by
  26. 26. Auction vs Expired – a gTLD only question Expired gTLD domains have their creation date reset and are a bit devalued by Google :( Auction domains work really well :) ...but are expensive and there is one huge problem with them. They all come from GoDaddy auctions, NameJet and a few other marketplaces that all have one-click-downloadable lists that are easily accessible by Google and can be flagged for future PBN monitoring at any moment. Including retroactively :(
  27. 27. ccTLDs ● Creation date is not checked by Google, so no devaluing when it is reset. ● There are no easily accessible by Google public lists. LONG TERM SAFETY + BETTER PRICE are worth bearing with some occasional annoying problems of ccTLDs
  28. 28. Contacts