Patrick Pho<br />September 14th, 2010<br />The DC Theatre Social Media Scene<br />
DC Theatre Social Media Audit<br />Search & Discovery<br />Website<br />Blog<br />Facebook Page<br />Twitter Handle<br />Y...
The Washington League of Theatres<br />47 Total Theatres<br />19 with a blog presence<br />10 active blogs<br />40 with a ...
W.A.T.C.H. Theatres<br />33Total Theatres<br />3 with a blog presence<br />27 with a Facebook Page or Group<br />10 with a...
Still Grasping The Idea of Social Media<br />Lack of access/full presence<br />Underdeveloped Platforms<br />Not adapting/...
What’s Being Done: Arena Stage<br />Stage Banter & New Plays Blog<br />Personal Voice<br />Polished Design<br />Niche Blog...
What’s Being Done: Forum Theatre<br />Open Forum<br />Sparsely updated<br />Just launched video series<br />
What’s Being Done: Theatre J<br />Op-Ed Placements in Print<br />
What’s Being Done: Blog Platforms as Websites<br />
Insights & Ideas<br />The Arts Community is still in early phases of adopting social media.<br />It is expected that Socia...
A More Active Approach<br />Blog<br />Inform<br />Explore<br />Facebook<br />Promote<br />Share<br />Engage<br />Twitter<b...
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How Theatres Use Social Media

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A look at how Washington, DC area Theatres are using blogs & social media as part of an independent industry audit in September 2010.

http://www.patrickpho.com
http://www.twitter.com/dmbosstone

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How Theatres Use Social Media

  1. 1. Patrick Pho<br />September 14th, 2010<br />The DC Theatre Social Media Scene<br />
  2. 2. DC Theatre Social Media Audit<br />Search & Discovery<br />Website<br />Blog<br />Facebook Page<br />Twitter Handle<br />YouTube Channel<br />Flickr Account<br />Washington Area Theatres<br />League of Washington Theatres<br />W.A.T.C.H. Member Companies<br />
  3. 3. The Washington League of Theatres<br />47 Total Theatres<br />19 with a blog presence<br />10 active blogs<br />40 with a Facebook Page or Group<br />27 with a Twitter Handle<br />13 with a YouTube channel<br />6 with a Flickr page<br />
  4. 4.
  5. 5. W.A.T.C.H. Theatres<br />33Total Theatres<br />3 with a blog presence<br />27 with a Facebook Page or Group<br />10 with a Twitter Handle<br />3 with a YouTube channel<br />1 with a Flickr page (Reston Community Players)<br />
  6. 6.
  7. 7. Still Grasping The Idea of Social Media<br />Lack of access/full presence<br />Underdeveloped Platforms<br />Not adapting/using the platform to full potential<br />Lack of conversation/Focus on Press/News<br />Failure to build an audience<br />
  8. 8. What’s Being Done: Arena Stage<br />Stage Banter & New Plays Blog<br />Personal Voice<br />Polished Design<br />Niche Blog<br />
  9. 9. What’s Being Done: Forum Theatre<br />Open Forum<br />Sparsely updated<br />Just launched video series<br />
  10. 10. What’s Being Done: Theatre J<br />Op-Ed Placements in Print<br />
  11. 11. What’s Being Done: Blog Platforms as Websites<br />
  12. 12. Insights & Ideas<br />The Arts Community is still in early phases of adopting social media.<br />It is expected that Social Media provides information and transparency<br />There is an opportunity to help create awareness and build familiarity around a show.<br />Blogs can be used to help gain exposure through exploration of opinions and topics.<br />There is a challenge to engage audiences beyond a show level.<br />Content needs to be optimized for blogs<br />
  13. 13. A More Active Approach<br />Blog<br />Inform<br />Explore<br />Facebook<br />Promote<br />Share<br />Engage<br />Twitter<br />Befriend<br />Reveal<br />Report<br />YouTube & Flickr<br />Archive<br />

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