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MGMT 305 An advertising firm is creating an ad campaign for Torto, an auto insurer. They test 2ads with focus groups. In the first ad, a cute green cartoon turtle makes jokes and getsinto funny situations with his car

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MGMT 305 An advertising firm is creating an ad campaign for Torto, an auto insurer. They test 2ads with focus groups. In the first ad, a cute green cartoon turtle makes jokes and getsinto funny situations with his car

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MGMT 305 An advertising firm is creating an ad campaign for Torto, an auto insurer. They test 2ads with focus groups. In the first ad, a cute green cartoon turtle makes jokes and getsinto funny situations with his car

  1. 1. Buy here: http://student.land/mgmt-305-an-advertising-firm-is-creat ing-an-ad-campaign-for-torto-an-auto-insurer-they-test-2 ads-with-focus-groups-in-the-first-ad-a-cute-green-carto on-turtle-makes-jokes-and-getsinto-funny-situations-with -his-car/ An advertising firm is creating an ad campaign for Torto, an auto insurer. They test 2ads with focus groups. In the first ad, a cute green cartoon turtle makes jokes and getsinto funny situations with his car, then says he wishes he had Torto insurance. 47 out ofthe 72 people in focus group 1 say that they found the ad effective. In the second ad, aprofessional looking spokesperson provides clear, detailed information about Torto’s ratestructure and claims processing and how these compare with other well-known insurers.29 out of the 66 people in focus group 2 say they found the ad effective. Compute byhand a 95% confidence interval for the difference in the effectiveness proportions of theads. Use Minitab to confirm your answer.

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