Content: King of The Land
Deonta’ Landis
Digital Media Manager
Mythology LLC.
In the World of Digital Media !!!!
Content is King !!!!
Spending on content
marketing, video
marketing, and social media
content creation will increase by
15...
Remarkable Content
Simply is worth talking about!!!!
Remarkable Content Best Practices
• Focus on Buyer’s Persona
• Focus on one topic per
post
• Blog and post consistently
• ...
SOCIAL MEDIA STRATEGY
Content: King of the Land
Social Media Strategy
• How good is your content?
• How is your timing?
• Are you on the correct network?
• Do you talk or...
Content Posting Best Practices
• Optimize Profiles
• Remember Buyer Personas
• Maximize Reach!
• Take advantage of sites
•...
Twitter Best Practices:
• Post between 115 – 120 characters
• Use hashtags
• Never start post with @
• Post more than 4x/d...
Best Practices:
• Post >250 characters
• Be fun & personal
• Show your personality
• Post early mornings and (2-3p)
• Ask ...
Best Practices:
• Post meaty thought provoking content
• Maximize Rings of Influence
• Post before 8:30 a or after 6p
• Po...
Best Practices:
• Diversify content
• Great for gaining local search
• Customize URL
Analyze, Analyze, Analyze!!!!
• You can view this presentation on
slideshare
http://www.slideshare.net/Dlandis8
• Email: deonta@mythologymarketing.com
•...
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Content is the King of Digital Media

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A high level look at content marketing and how to efficiently manage successful digital media accounts that include blogging, social media and email marketing.

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  • Buyer Persona – be sure to appeal to the correct stage
    SEO………………. >=55 Keyword in titles, 140 characters, image file name/alt tag, link and anchor text, mobile
    Formatting…….bolded text, headers, sub headers, embrace whitespace, high quality images
  • Twitter post more than 4x’s a day. Facebook post early morning and afternoon (between 2p – 3p). LinkedIn before 8:30a and after 5p.
  • Optimize Profiles: Have a link to site in your profile
    Include keywords (descriptions and post)
    Customize (Don’t be afraid to show your personality)
    Add visuals
    80/20 Rule: 80% interesting/helpful 20% promotion
    follow prospects, customers and thought leaders
    share and mix up content
  • Content is the King of Digital Media

    1. 1. Content: King of The Land Deonta’ Landis Digital Media Manager Mythology LLC.
    2. 2. In the World of Digital Media !!!!
    3. 3. Content is King !!!! Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer.
    4. 4. Remarkable Content Simply is worth talking about!!!!
    5. 5. Remarkable Content Best Practices • Focus on Buyer’s Persona • Focus on one topic per post • Blog and post consistently • Take advantage of great formatting – draws attention • Do not miss out on lead opportunities
    6. 6. SOCIAL MEDIA STRATEGY Content: King of the Land
    7. 7. Social Media Strategy • How good is your content? • How is your timing? • Are you on the correct network? • Do you talk or listen more? • Address angry prospect/customers? • How do you position content?
    8. 8. Content Posting Best Practices • Optimize Profiles • Remember Buyer Personas • Maximize Reach! • Take advantage of sites • Analyze to refine
    9. 9. Twitter Best Practices: • Post between 115 – 120 characters • Use hashtags • Never start post with @ • Post more than 4x/daily • Use pictures
    10. 10. Best Practices: • Post >250 characters • Be fun & personal • Show your personality • Post early mornings and (2-3p) • Ask questions • Post images
    11. 11. Best Practices: • Post meaty thought provoking content • Maximize Rings of Influence • Post before 8:30 a or after 6p • Post to company pages and groups
    12. 12. Best Practices: • Diversify content • Great for gaining local search • Customize URL
    13. 13. Analyze, Analyze, Analyze!!!!
    14. 14. • You can view this presentation on slideshare http://www.slideshare.net/Dlandis8 • Email: deonta@mythologymarketing.com • Remember email, blogging, and your conversions!!!!

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