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Purple Cow | Book Presentation

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Purple Cow | Book Presentation

  1. 1. PURPLE COW by Seth Godin
  2. 2. ABOUT THE AUTHOR • Is a bestselling author, entrepreneur and agent of change • Author of books that have been bestsellers around the world • Changed the way people think about marketing
  3. 3. WHEN WAS THE LAST TIME YOU NOTICED A COW?
  4. 4. WHAT IS IT ABOUT? Purple Cow is a book about how challenging it is to get your ideas to spread and how you can do it successfully.
  5. 5. KEY IDEAS • The essence of the Purple Cow - is that it would be remarkable • Boring stuff quickly becomes invisible • Something remarkable is worth talking about, worth paying attention to • The leader is the leader precisely because he did something remarkable And that remarkable thing is now taken - so it’s no longer remarkable when you decide to do it
  6. 6. PURPLE MEAT BITS • One sure way to fail is to be boring • Old Rule: Create safe products and combine them with great marketing • New Rule: Create remarkable products that the right people seek out • In a crowded marketplace, fitting in is failing • Marketing is now built into the product itself and its attributes • It will not be easy raising a purple cow
  7. 7. WHY THERE ARE SO FEW PURPLE COWS • Opposite of remarkable is “bad” or “poorly done.” • Too good ideas • Remarkable - people won’t like it • Playing safe • Following the rules
  8. 8. THE PURPLE PLAN • Sell what people are buying • Focus on the early adopters and sneezers • Make it remarkable enough for them to pay attention • Make it easy for them to spread • Let it work its own way to the mass market
  9. 9. 10 WAYS TO RAISE A PURPLE COW • Differentiate and choose your customers • Launch another product that competes with your own and targeting another market • Create two teams – investors and milkers. Rotate people around. • Do something special for your loyal customers • Remarkable is not about changing the biggest machines. It can be in the service, price, packaging • Explore the limits – If there’s a limit test it • Think small and start from there • Find things that are ‘just not done’ in your industry and then go ahead and do them • Ask ‘Why not?’ on the things that you do not do • Simply tell the truth inside your company and to your customers
  10. 10. THAT WAS IT

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