Cleveland Social Media Club Professional Best Practices :  Using Social Media to Generate PR   Christina Klenotic Dix & Ea...
Types of Professional Social Media Applications for PR <ul><li>Media/Blogger relations </li></ul><ul><li>Event promotion <...
Media/Blogger Relations  <ul><li>Journalist blogs, Twitter accounts provide opportunities for interaction </li></ul><ul><u...
Media/Blogger Relations  <ul><li>Social media releases </li></ul><ul><li>New opportunities to extend visibility </li></ul>...
Event Promotion
Crisis Response
Customer service
Thought leadership
What else?
Cleveland Social Media Club Professional Best Practices :  Using Social Media to Generate PR   Christina Klenotic Dix & Ea...
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Professional Best Practices: Using Social Media to Generate PR

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Professional Best Practices: Using Social Media to Generate PR

  1. 1. Cleveland Social Media Club Professional Best Practices : Using Social Media to Generate PR Christina Klenotic Dix & Eaton June 24, 2009
  2. 2. Types of Professional Social Media Applications for PR <ul><li>Media/Blogger relations </li></ul><ul><li>Event promotion </li></ul><ul><li>Crisis response </li></ul><ul><li>Customer service </li></ul><ul><li>Thought leadership </li></ul><ul><li>What else? </li></ul>
  3. 3. Media/Blogger Relations <ul><li>Journalist blogs, Twitter accounts provide opportunities for interaction </li></ul><ul><ul><li>Establish yourself as a source </li></ul></ul><ul><ul><ul><li>Read and comment, when appropriate </li></ul></ul></ul>Source: The Bad Pitch Blog
  4. 4. Media/Blogger Relations <ul><li>Social media releases </li></ul><ul><li>New opportunities to extend visibility </li></ul><ul><ul><li>Digg.com: rate a story </li></ul></ul><ul><ul><li>Facebook: post a link or video </li></ul></ul><ul><ul><li>Twitter: link to a story </li></ul></ul>
  5. 5. Event Promotion
  6. 6. Crisis Response
  7. 7. Customer service
  8. 8. Thought leadership
  9. 9. What else?
  10. 10. Cleveland Social Media Club Professional Best Practices : Using Social Media to Generate PR Christina Klenotic Dix & Eaton June 24, 2009

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