Sustainability Management: Walking the Walk  and  Talking the Talk November 10, 2009 Presented by  Dix & Eaton and Summit ...
Agenda <ul><li>Overview </li></ul><ul><li>Walking the Walk </li></ul><ul><li>Talking the Talk </li></ul><ul><li>Sustainabi...
Overview John Hoekstra, Summit Energy
Summit Energy Overview Manage $20 Billion energy spend; over 50 million mtons CO 2 -e Founded 1991     10 Offices     35...
Corporate Sustainability <ul><li>Triple Bottom Line </li></ul><ul><li>Sustainability : Development that meets the needs of...
Environmental Impact Areas Operational (gate to gate) Product (cradle to cradle)
Corporate Sustainability Pressures Investor / Shareholder Regulatory Customer / Competitive Market Societal / Citizenship
Why Sustainability Matters <ul><li>Business continuity and long term financial wealth affected by environmental risks and ...
The Green Consumer Source:  Grocery Manufacturers Association & Deloitte
Green Shopper Demographics Source:  Grocery Manufacturers Association & Deloitte
Walmart Source:  Walmart
Life Cycle Analysis – Scopes 1, 2 & 3 <ul><li>Business to business (B2B) </li></ul><ul><li>Business to consumer (B2C) </li...
Life Cycle Analysis <ul><li>Supplier Performance Metrics and Targets </li></ul><ul><ul><li>Drive cost improvements in supp...
U.S. Regulatory Programs Renewable Energy Standards Energy Efficiency Resource Standards GHG Reporting
Organizations are Changing Sustainability “ Chief Sustainability Officer (CSO)” Procurement Environmental, Health & Safety...
Strategic Sustainability Roadmap Develop Sustainability Strategy <ul><li>Determine corporate profile </li></ul><ul><li>Set...
Walking the Walk John Hoekstra, Summit Energy
Areas of Focus <ul><li>Electricity, natural gas, alternate fuel consumption reduction </li></ul><ul><li>Water consumption ...
#1 – Develop a Strategy <ul><li>Gather Stakeholders </li></ul><ul><li>Understand Issues at Hand </li></ul><ul><li>Determin...
#2 – Measure Baselines and Progress
Cost of Carbon Abatement Reduce/Restore Renew/Restore
#3 – Reduce Operational Waste <ul><li>Energy Efficiency </li></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>Compress...
#4 – Clean Alternatives <ul><li>Ohio passed its “Alternative Energy Portfolio Standard” (AEPS) bill S.B. 221 </li></ul><ul...
#5 – Engage Your Arms & Legs
Engage Your Arms & Legs <ul><li>Walking the walk starts from the facility up </li></ul><ul><li>Get your employees involved...
Talking the Talk Gregg LaBar, Dix & Eaton
About Dix & Eaton <ul><li>Founded in 1952; Cleveland-based integrated communications firm </li></ul><ul><li>Two-thirds of ...
#1 – Start small and build <ul><li>Target an audience (internal, customers) </li></ul><ul><li>Take on an issue </li></ul><...
PolyOne Corporation <ul><li>No Surprises Pledge SM  builds customer loyalty </li></ul><ul><li>Leads to: marketing opportun...
#2 – Dare to Be a Leader <ul><li>Challenge to show leadership (bravery) without being risky </li></ul><ul><li>Tackle a tou...
Limited Brands (Victoria’s Secret) <ul><li>Partnering with critics to protect    brand reputation </li></ul>
Paper Companies <ul><li>Believe in what you’re doing and don’t back  down – be part of the solution for dealing  with limi...
#3 – Manage Reputation and Perceptions <ul><li>Reputation and perceptions matter and must be managed – they’re not just an...
Newsweek’s ‘Greenest Big Companies’ <ul><li>Top 500 rankings </li></ul><ul><li>Environmental Impact  + Green Policies  + R...
#4 – Greenwashing  vs.  Greenblushing <ul><li>Greenwashing : Perception of consumers that they are being misled by a compa...
#4 – Greenwashing  vs.  Greenblushing <ul><li>Seven sins of greenwashing </li></ul><ul><ul><li>The hidden trade-off.  Sugg...
#4 – Greenwashing  vs.  Greenblushing <ul><li>Guidelines for environmental marketing claims </li></ul><ul><ul><li>Substant...
#4 – Greenwashing  vs.  Greenblushing <ul><li>Greenblushing : Limited or no information disseminated by an organization so...
#4 – Greenwashing  vs.  Greenblushing <ul><li>Symptoms of greenblushing : </li></ul><ul><ul><li>Believing you need “all th...
Guide to Sustainability Indexes and Ratings
Dow Jones Sustainability Indexes <ul><li>Companies are ranked  within industry group  and leaders are selected  for inclus...
Carbon Disclosure Project <ul><li>Independent nonprofit organization requests climate change data on behalf of  </li></ul>...
KLD 400 (formerly Domini 400 Social Index) <ul><li>Independent research and index  service for institutional investors </l...
Calvert Social Index <ul><li>Similar to KLD 400 but operated by investment management company </li></ul><ul><li>Consists o...
Other Indexes and Ratings <ul><li>Global 100 Most Sustainable Corporations in the World  </li></ul><ul><ul><li>Published a...
Other Indexes and Ratings <ul><li>Walmart Sustainability Index </li></ul><ul><ul><li>Energy and Climate: Reducing Energy C...
Social Indexes Conclusion <ul><li>Ideas for leveraging social indexes </li></ul><ul><ul><li>Use for benchmarking and plann...
Recommended Resources <ul><li>Web sites/blogs </li></ul><ul><ul><li>Environmental Leader </li></ul></ul><ul><ul><li>Green ...
Contact Information <ul><li>Gregg LaBar Senior Vice President, Energy Practice Dix & Eaton Cleveland, Ohio (216) 241-4614 ...
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Final Summit De Sustainability Management Presentation Combined

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Sustainability Management: Walking the Walk and Talking the Talk

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Final Summit De Sustainability Management Presentation Combined

  1. 1. Sustainability Management: Walking the Walk and Talking the Talk November 10, 2009 Presented by Dix & Eaton and Summit Energy
  2. 2. Agenda <ul><li>Overview </li></ul><ul><li>Walking the Walk </li></ul><ul><li>Talking the Talk </li></ul><ul><li>Sustainability Indexes and Ratings </li></ul><ul><li>Q&A </li></ul><ul><li>Brainstorming </li></ul>
  3. 3. Overview John Hoekstra, Summit Energy
  4. 4. Summit Energy Overview Manage $20 Billion energy spend; over 50 million mtons CO 2 -e Founded 1991  10 Offices  350+ employees  25,000+ client sites Independent & unbiased Core business
  5. 5. Corporate Sustainability <ul><li>Triple Bottom Line </li></ul><ul><li>Sustainability : Development that meets the needs of the present without compromising the ability of future generations to meet their own needs. </li></ul><ul><ul><li>“ Triple bottom line” </li></ul></ul><ul><ul><li>“ 3 P’s” of People, Planet, Profit </li></ul></ul>
  6. 6. Environmental Impact Areas Operational (gate to gate) Product (cradle to cradle)
  7. 7. Corporate Sustainability Pressures Investor / Shareholder Regulatory Customer / Competitive Market Societal / Citizenship
  8. 8. Why Sustainability Matters <ul><li>Business continuity and long term financial wealth affected by environmental risks and social positioning </li></ul><ul><ul><li>Multi-tier market drivers: operational, product, supply chain performance </li></ul></ul><ul><ul><li>Examples: reliance on foreign oil, watershed availability for facility ops </li></ul></ul><ul><li>Market-makers (GE, HP, Wal-Mart, 3M, Starbucks) are riding the wave and setting the tone for others </li></ul><ul><li>Global public awareness and commitment (MTV generation, Gen Z) </li></ul><ul><ul><li>Compliance is not nearly enough for them </li></ul></ul><ul><li>Strategic, top-level attention </li></ul><ul><ul><li>Senior management positions </li></ul></ul><ul><ul><li>Board committees </li></ul></ul><ul><ul><li>Socially responsible investors </li></ul></ul>
  9. 9. The Green Consumer Source: Grocery Manufacturers Association & Deloitte
  10. 10. Green Shopper Demographics Source: Grocery Manufacturers Association & Deloitte
  11. 11. Walmart Source: Walmart
  12. 12. Life Cycle Analysis – Scopes 1, 2 & 3 <ul><li>Business to business (B2B) </li></ul><ul><li>Business to consumer (B2C) </li></ul>
  13. 13. Life Cycle Analysis <ul><li>Supplier Performance Metrics and Targets </li></ul><ul><ul><li>Drive cost improvements in supply chain </li></ul></ul><ul><ul><li>Determine regulatory and financial risk of carbon on vendor channels </li></ul></ul><ul><li>“ Green” brand messaging to customers and shareholders </li></ul><ul><ul><li>Environmental / carbon product labels on the rise </li></ul></ul>
  14. 14. U.S. Regulatory Programs Renewable Energy Standards Energy Efficiency Resource Standards GHG Reporting
  15. 15. Organizations are Changing Sustainability “ Chief Sustainability Officer (CSO)” Procurement Environmental, Health & Safety Operations
  16. 16. Strategic Sustainability Roadmap Develop Sustainability Strategy <ul><li>Determine corporate profile </li></ul><ul><li>Set goals & objectives </li></ul><ul><li>Develop management plans (CarbonMap™) </li></ul><ul><li>Establish measurement & reporting structure </li></ul><ul><li>Set baseline with third-party verification </li></ul>Determine Baseline Inventories Evaluate Footprint & Prioritize Actions <ul><li>Identify top emitters </li></ul><ul><li>Commit to targets </li></ul><ul><li>Create performance metrics (KPIs) </li></ul><ul><li>Reduce (raw material, energy, water, waste) </li></ul><ul><li>Renew (renewable energy, recycle, treat & reuse) </li></ul><ul><li>Restore (offset impact, manage credits) </li></ul>Implement Optimization Activities Communicate Results & Performance <ul><li>Voluntary / mandatory reporting </li></ul><ul><li>Internal communications </li></ul><ul><li>External communications </li></ul>
  17. 17. Walking the Walk John Hoekstra, Summit Energy
  18. 18. Areas of Focus <ul><li>Electricity, natural gas, alternate fuel consumption reduction </li></ul><ul><li>Water consumption and waste generation reporting </li></ul><ul><li>Carbon / greenhouse gas (GHG) emissions benchmarking </li></ul><ul><li>Employee conservation initiatives </li></ul><ul><li>Sustainable purchasing practices and policy initiatives (supply chain) </li></ul><ul><li>Energy efficiency – lighting, HVAC, demand optimization </li></ul><ul><li>Portfolio optimization – source reduction, recycling, renewables </li></ul><ul><li>Innovative approaches – green building, outreach programs </li></ul>
  19. 19. #1 – Develop a Strategy <ul><li>Gather Stakeholders </li></ul><ul><li>Understand Issues at Hand </li></ul><ul><li>Determine Current Programs </li></ul><ul><li>Review Competitive Landscape </li></ul><ul><li>Set GreenProfile </li></ul><ul><li>Finalize Strategy / Roadmap </li></ul>
  20. 20. #2 – Measure Baselines and Progress
  21. 21. Cost of Carbon Abatement Reduce/Restore Renew/Restore
  22. 22. #3 – Reduce Operational Waste <ul><li>Energy Efficiency </li></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>Compressed Air </li></ul></ul><ul><ul><li>Chiller Controls </li></ul></ul><ul><ul><li>Cooling Towers </li></ul></ul><ul><ul><li>Usage Correlation </li></ul></ul><ul><ul><li>Demand Management </li></ul></ul><ul><ul><li>Heating and Ventilation </li></ul></ul><ul><ul><li>Pumps and Fans </li></ul></ul><ul><li>Waste Efficiency </li></ul><ul><ul><li>Raw Material Optimization </li></ul></ul><ul><ul><li>Lightweighting, Recyclability </li></ul></ul><ul><ul><li>Management Processes </li></ul></ul>Every facility is unique one size fits one! <ul><li>Water Efficiency </li></ul>
  23. 23. #4 – Clean Alternatives <ul><li>Ohio passed its “Alternative Energy Portfolio Standard” (AEPS) bill S.B. 221 </li></ul><ul><li>Utilities must provide 25% from renewable sources by 2025 </li></ul><ul><li>Provides “carve out” for solar in the RPS </li></ul><ul><li>Solar solutions generate renewable energy credits (RECs) that utilities must buy </li></ul><ul><li>Amplifies incentives for projects: </li></ul><ul><ul><li>Trading range of $300 – 500 per MWh </li></ul></ul><ul><ul><li>30% capital grants available from Treasury </li></ul></ul><ul><ul><li>Changes payback scenarios from over 10 years to 5 and under…. </li></ul></ul>
  24. 24. #5 – Engage Your Arms & Legs
  25. 25. Engage Your Arms & Legs <ul><li>Walking the walk starts from the facility up </li></ul><ul><li>Get your employees involved </li></ul><ul><ul><li>Simple: Turn lights off </li></ul></ul><ul><ul><li>Complex: Participate in “green” teams to drive community involvement projects </li></ul></ul><ul><li>Keep internal communications consistent and honest to drive loyalty </li></ul><ul><li>Touch your executives to gain momentum and support – show results! </li></ul>
  26. 26. Talking the Talk Gregg LaBar, Dix & Eaton
  27. 27. About Dix & Eaton <ul><li>Founded in 1952; Cleveland-based integrated communications firm </li></ul><ul><li>Two-thirds of professionals over 10 years of experience </li></ul><ul><li>Practice areas: Investor relations, media relations, customer communications, crisis communications, employee engagement </li></ul><ul><li>Relevant specialties </li></ul><ul><ul><li>Energy Practice </li></ul></ul><ul><ul><li>Sustainability Communications </li></ul></ul>
  28. 28. #1 – Start small and build <ul><li>Target an audience (internal, customers) </li></ul><ul><li>Take on an issue </li></ul><ul><li>Figure out your story (and identify shortcomings) </li></ul><ul><li>Find internal champions </li></ul><ul><li>Use existing communications tools, where possible </li></ul><ul><li>Under-promise and be satisfied with what you deliver – no reason to stretch the facts </li></ul><ul><li>Commitment to continuous improvement (market drivers help you determine the pace) </li></ul>
  29. 29. PolyOne Corporation <ul><li>No Surprises Pledge SM builds customer loyalty </li></ul><ul><li>Leads to: marketing opportunities, media coverage, sustainability awards, Sustainability Chairman’s Council, Sustainability Promise, Sustainable Solutions bio-product family, etc. </li></ul>
  30. 30. #2 – Dare to Be a Leader <ul><li>Challenge to show leadership (bravery) without being risky </li></ul><ul><li>Tackle a tough issue by taking the high road </li></ul><ul><li>“Sleeping with the enemy”? </li></ul><ul><li>Must believe in what you’re doing or it won’t last – have a business case for leadership </li></ul><ul><li>Based on the belief that there are more than two sides to every story and all points of view have at least some credibility </li></ul><ul><li>Accept that not everyone will agree with you, but the vast majority will respect you </li></ul><ul><li>Become part of the solution </li></ul>
  31. 31. Limited Brands (Victoria’s Secret) <ul><li>Partnering with critics to protect brand reputation </li></ul>
  32. 32. Paper Companies <ul><li>Believe in what you’re doing and don’t back down – be part of the solution for dealing with limited resources </li></ul>
  33. 33. #3 – Manage Reputation and Perceptions <ul><li>Reputation and perceptions matter and must be managed – they’re not just an outcome of good performance </li></ul><ul><li>Industry leadership depends on reputation and perceptions, not just performance </li></ul><ul><li>Most people will give you the benefit of the doubt, and the tough critics will focus their energies on others </li></ul><ul><li>Communication, especially internally and with supply chain, builds opportunities, enabling sustainability commitment to be a self-fulfilling prophecy </li></ul><ul><li>Use communication to help build the business case </li></ul>
  34. 34. Newsweek’s ‘Greenest Big Companies’ <ul><li>Top 500 rankings </li></ul><ul><li>Environmental Impact + Green Policies + Reputation = Green Score </li></ul><ul><li>Partnered with KLD, TruCost, Corporate Register.com </li></ul><ul><li>http://greenrankings. newsweek.com/ </li></ul>
  35. 35. #4 – Greenwashing vs. Greenblushing <ul><li>Greenwashing : Perception of consumers that they are being misled by a company regarding a company’s environmental practices or the environmental benefits of a product or service </li></ul><ul><ul><li>CorpWatch says “disinformation disseminated by an organization so as to present an environmentally responsible public image”  </li></ul></ul><ul><li>“ One step we’ve taken is to make some of our SunChips ® snacks with the help of solar energy at one of our plants in California.” </li></ul>
  36. 36. #4 – Greenwashing vs. Greenblushing <ul><li>Seven sins of greenwashing </li></ul><ul><ul><li>The hidden trade-off. Suggesting a product is “green” based on an unreasonably narrow set of attributes without attention to other important issues. </li></ul></ul><ul><ul><li>No proof. Committed by an environmental claim that cannot be substantiated by supporting information or reliable third-party certification. </li></ul></ul><ul><ul><li>Vagueness. Committed by every claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. e.g. “all-natural.” </li></ul></ul><ul><ul><li>Irrelevance. Committed by making an environmental claim that may be truthful but is unimportant or unhelpful, e.g. “CFC-free” because it is banned by law. </li></ul></ul><ul><ul><li>Lesser of two evils. Committed by claims that may be true within the product category, but that risk distracting the consumer from the greater environmental impacts of the category as a whole, e.g. organic cigarettes. </li></ul></ul><ul><ul><li>Fibbing. Making environmental claims that are simply false, e.g. lying about Energy Star certification </li></ul></ul><ul><ul><li>False labels. Committed when either words or images give the impression of third-party endorsement where no such endorsement actually exists. </li></ul></ul><ul><li>Source: TerraChoice and PRSA Professional Standards Advisory PS-12 (October 2009) </li></ul>
  37. 37. #4 – Greenwashing vs. Greenblushing <ul><li>Guidelines for environmental marketing claims </li></ul><ul><ul><li>Substantiation </li></ul></ul><ul><ul><li>Specificity </li></ul></ul><ul><ul><li>Seals of approval must explain basis for award or rating </li></ul></ul><ul><ul><li>Specific claims easier to substantiate than general claims </li></ul></ul><ul><li>Definitions for : </li></ul><ul><ul><li>Biodegradable </li></ul></ul><ul><ul><li>Compostable </li></ul></ul><ul><ul><li>Recyclable = Please Recycle </li></ul></ul><ul><ul><li>Recycled content </li></ul></ul><ul><ul><li>Source reduction </li></ul></ul><ul><ul><li>Refillable </li></ul></ul><ul><ul><li>Ozone safe, ozone friendly and no CFCs </li></ul></ul><ul><li>Source: Federal Trade Commission’s Environmental Marketing Guides http://www.ftc.gov/bcp/edu/pubs/business/energy/bus42.shtm </li></ul>
  38. 38. #4 – Greenwashing vs. Greenblushing <ul><li>Greenblushing : Limited or no information disseminated by an organization so as to understate or ignore its commitment to and actions on environmental responsibility. </li></ul><ul><ul><li>Walking the walk but being too unsure and shy to talk the talk </li></ul></ul>Newsweek’s Top 100 companies with low reputation scores Wells Fargo Northern Trust Adv.Micro Devices Hospira Staples eBay McDonald’s Molson Coors Est é e Lauder Nalco Baxter Tiffany CB Richard Ellis
  39. 39. #4 – Greenwashing vs. Greenblushing <ul><li>Symptoms of greenblushing : </li></ul><ul><ul><li>Believing you need “all the answers” before you can communicate </li></ul></ul><ul><ul><li>Being reluctant to talk about your sustainability activities, even when asked to or recognized by outside parties </li></ul></ul><ul><ul><li>Downplaying your achievements internally, which can be very de-motivating </li></ul></ul><ul><ul><li>Afraid to bring it up with customers in case they’re ahead of you or not particularly interested </li></ul></ul><ul><ul><li>Always assuming there’s more risk than reward in communicating </li></ul></ul><ul><ul><li>Feeling that what you’re doing is “not that special,” when, in fact, others could learn a lot from your ideas </li></ul></ul>
  40. 40. Guide to Sustainability Indexes and Ratings
  41. 41. Dow Jones Sustainability Indexes <ul><li>Companies are ranked within industry group and leaders are selected for inclusion in the indexes (world, regional, national and industry) </li></ul><ul><ul><li>Company questionnaire </li></ul></ul><ul><ul><li>Company documents </li></ul></ul><ul><ul><li>Analyst follow-up </li></ul></ul><ul><ul><li>External assurance report by Deloitte </li></ul></ul><ul><ul><li>Ongoing report by DJSI </li></ul></ul><ul><li>http://www.sustainability-index.com/ </li></ul>
  42. 42. Carbon Disclosure Project <ul><li>Independent nonprofit organization requests climate change data on behalf of </li></ul><ul><ul><li>Institutional investors (455 with $55 trillion in assets under management) </li></ul></ul><ul><ul><li>Purchasing organizations such as Walmart, PepsiCo </li></ul></ul><ul><ul><li>Government bodies </li></ul></ul><ul><li>More than 5,000 large companies worldwide have disclosed their GHG emissions through CDP </li></ul><ul><li>CDP creates Leadership Index (CDLI) based on data received </li></ul><ul><li>https://www.cdproject.net/en-US/Pages/HomePage.aspx </li></ul>Number of responding companies
  43. 43. KLD 400 (formerly Domini 400 Social Index) <ul><li>Independent research and index service for institutional investors </li></ul><ul><li>Evaluates environmental, social and governance factors </li></ul><ul><li>Consists of 250 U.S.-based global companies, 100 additional large and mid-caps, and 50 smaller companies with ESG exemplary performance </li></ul><ul><li>Index maintained at 400 all the time; companies removed or added anytime (not just for performance) </li></ul><ul><li>http://www.kld.com/indexes/ds400index/index.html </li></ul>
  44. 44. Calvert Social Index <ul><li>Similar to KLD 400 but operated by investment management company </li></ul><ul><li>Consists of 663 large U.S. companies </li></ul><ul><li>Long lists of corporate traits they like – and don’t like </li></ul><ul><ul><li>Labor law violations, environmental violations, human rights concerns, animal testing, tobacco, weapons, alcohol, gambling </li></ul></ul><ul><li>http://www.calvertgroup.com/sri-index.html </li></ul>
  45. 45. Other Indexes and Ratings <ul><li>Global 100 Most Sustainable Corporations in the World </li></ul><ul><ul><li>Published annually by Innovest Strategic Value Advisors for World Economic Forum </li></ul></ul><ul><ul><li>Started in 2005 </li></ul></ul><ul><ul><li>http://www.global100.org/index.asp </li></ul></ul><ul><li>Scryve </li></ul><ul><ul><li>Focused on environment and community performance of 3,500 companies </li></ul></ul><ul><ul><li>Ratings based on KLD, paid and volunteer researchers, and reader opinions </li></ul></ul><ul><ul><li>Want you to make buying decisions based on ratings </li></ul></ul><ul><ul><li>http://www.scryve.com </li></ul></ul><ul><li>Sustainable Business Achievement Ratings (S-BAR) </li></ul><ul><ul><li>25 companies involved in beta test to define a “sustainable business” </li></ul></ul><ul><ul><li>Rate governance and management, workplace, community, marketplace, and environment </li></ul></ul><ul><ul><li>Plan to track Policy, Practices, Performance, Progress </li></ul></ul><ul><ul><li>http://www.sustainabilityratings.com/ </li></ul></ul><ul><li>Global Initiative for Sustainability Ratings (Corporation 20/20) </li></ul><ul><ul><li>Goal to create global sustainability ratings framework </li></ul></ul><ul><ul><li>http://www.corporation2020.org </li></ul></ul>
  46. 46. Other Indexes and Ratings <ul><li>Walmart Sustainability Index </li></ul><ul><ul><li>Energy and Climate: Reducing Energy Costs and Greenhouse Gas Emissions </li></ul></ul><ul><ul><li>Material Efficiency: Reducing Waste and Enhancing Quality </li></ul></ul><ul><ul><li>Natural Resources: Producing High Quality, Responsibly Sourced Raw Materials </li></ul></ul><ul><ul><li>People and Community: Ensuring Responsible and Ethical Production </li></ul></ul><ul><li>http://walmartstores.com/Sustainability/9292.aspx </li></ul>
  47. 47. Social Indexes Conclusion <ul><li>Ideas for leveraging social indexes </li></ul><ul><ul><li>Use for benchmarking and planning – even if you’re not a formal participant </li></ul></ul><ul><ul><li>Cross-functional – partnership among EHS, operations, investor relations, corporate communications, customer communications, etc. to determine the impact and relevance for the company – why it matters to the company and why it should be relevant to key stakeholders </li></ul></ul><ul><ul><li>Post list of awards and links on environment/sustainability/CSR section of Web site and intranet </li></ul></ul><ul><ul><li>Highlight in investor presentations and annual report </li></ul></ul><ul><ul><li>Issue press release to announce listings </li></ul></ul><ul><ul><li>Use indexes’ member logos </li></ul></ul>
  48. 48. Recommended Resources <ul><li>Web sites/blogs </li></ul><ul><ul><li>Environmental Leader </li></ul></ul><ul><ul><li>Green Biz </li></ul></ul><ul><ul><li>Corporate Responsibility Officer </li></ul></ul><ul><ul><li>Best Green Blogs </li></ul></ul><ul><ul><li>Sustainablog </li></ul></ul><ul><ul><li>CSRwire </li></ul></ul><ul><ul><li>Taiga Company </li></ul></ul><ul><ul><li>Treehugger.com </li></ul></ul><ul><ul><li>Green Wombat (Fortune.com) </li></ul></ul><ul><ul><li>GreenInc . (New York Times) </li></ul></ul><ul><ul><li>ThreePs (Dix & Eaton) </li></ul></ul><ul><ul><li>SummitEnergyGPS (Summit Energy) </li></ul></ul><ul><li>Organizations </li></ul><ul><ul><li>GreenCityBlueLake Institute </li></ul></ul><ul><ul><li>Entrepreneurs 4 Sustainability </li></ul></ul><ul><ul><li>Corporate Sustainability Network </li></ul></ul><ul><ul><li>Sustainable Cleveland 2019 </li></ul></ul><ul><ul><li>Global Reporting Initiative </li></ul></ul><ul><ul><li>Global Environmental Management Initiative </li></ul></ul><ul><li>Books </li></ul><ul><ul><li>Green to Gold Daniel Esty and Andrew Winston </li></ul></ul><ul><ul><li>Making Sustainability Work Marc J. Epstein </li></ul></ul><ul><ul><li>The Triple Bottom Line Andrew W. Savitz </li></ul></ul><ul><ul><li>No Impact Man Colin Beavan </li></ul></ul>
  49. 49. Contact Information <ul><li>Gregg LaBar Senior Vice President, Energy Practice Dix & Eaton Cleveland, Ohio (216) 241-4614 [email_address] </li></ul><ul><li>John Hoekstra Manager of Sustainability Summit Energy Services, Inc. Louisville, Kentucky (502) 429-3800 [email_address] </li></ul>

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