What kind of media institution might distribute your product and why?
What kind of media
distribute your product
What is the importance of identifying and
choosing the right institution to create and
distribute a film?
A media institution is an organisation that is involved in the production, distribution and
exhibition process of a media product. The importance of choosing the correct
institutions to create and distribute a film is that the genre of the film has to be
appropriate for the institution to distribute it. Different institutions are known for certain
types of films and by distributed a film that is not targeted to their audience it could
potentially cause damage to the company’s reputation. For instance Walt Disney films
are target for a younger audience and their films are know to be appropriate for children
if they was to distribute a horror film it would have an impact on their reputation.
The success of a film is also dependant on the institution, big companies such as Universal
Pictures and 20th Centaury Fox the films they distribute will be more successful than a UK
independent film company such as Heyday Films.
Well known media institutions
• 20th Centaury Fox
• Walt Disney
• Universal Studios
• DreamWorks Animations
• Warner Bros
• Sony pictures
• Pixar Animation Studios
Who would you chose to distribute your thriller
The media institution I would chose to distribute my thriller is 20th Century Fox this
is because my thriller would be appropriate for this institution because they have
distributed films within the thriller genre such as Die Hard and Speed. 20th Century
fox is a diverse institution the distribute films from different genres so they would
attract my target audience and are a very successful. As they distribute
worldwide my thriller would make more profit than if I was to chose a UK
independent film company such as Film 4.
What benefits will choosing this institution
have on your media product?
The benefits are choosing 20th Century Fox is that they have a large funding
budging to promote my thriller so that it will be distributed to a mass audience so is
able to have a lot of recognition. Also I would gain a relationship with a large
company so if I was to do another film I could go to them knowing that my film will
be as successful as my previous film or even more successful.
The thrillers have been distributed by 20th Century Fox have been successful and
reached the target audience for the thriller genre. Die hard is an action thriller that
won several Oscars and have a sequel of films after the original film in 1988.