"The Entrepreneur Mindfield"

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"The Entrepreneur Mindfield"

  1. 1. The Entrepreneur Mindfield: How to keep from Blowing up your company Robbie Melton TEDCO @femailentrepren © Robbie Melton May 23, 2012
  2. 2. Entrepreneur Types © Robbie Melton May 23, 2012
  3. 3. The Tinkerer © Robbie Melton May 23, 2012
  4. 4. The Life Styler © Robbie Melton May 23, 2012
  5. 5. The Athlete © Robbie Melton May 23, 2012
  6. 6. The Suicide © Robbie Melton May 23, 2012
  7. 7. Suicide Entrepreneur TM © Robbie Melton May 23, 2012
  8. 8. Suicide Entrepreneur TM © Robbie Melton May 23, 2012
  9. 9. Suicide Entrepreneur TM © Robbie Melton May 23, 2012
  10. 10. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  11. 11. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  12. 12. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  13. 13. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  14. 14. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  15. 15. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  16. 16. Suicide EntrepreneurTM © Robbie Melton May 23, 2012
  17. 17. Entrepreneur Suicide• In Love with Technology• Not willing to take risk/invest own money• Suspicious• Doesn’t listen/ oversells product• No Customer Validation• Insular – Family/friends• Not Focused• Understanding True Market © Robbie Melton May 23, 2012
  18. 18. Company Success• Business Plan• Good Management Team• Understands Market/Customers• Knows its Competition• Platform Technology• Financially Savvy• Create Buzz © Robbie Melton May 23, 2012
  19. 19. The Business Plan To have or not to have © Robbie Melton May 23, 2012
  20. 20. Management Team Family Friends Strangers Diversity © Robbie Melton May 23, 2012
  21. 21. Market Size in $$$$ Growth PotentialDo you have the real market Market Penetration © Robbie Melton May 23, 2012
  22. 22. Customers Validation Who are they really © Robbie Melton May 23, 2012
  23. 23. Competition © Robbie Melton May 23, 2012
  24. 24. The Technology Platform Disruptive Enhancement © Robbie Melton May 23, 2012
  25. 25. Financials © Robbie Melton May 23, 2012
  26. 26. ProForma Projections © Robbie Melton May 23, 2012
  27. 27. Investment © Robbie Melton May 23, 2012
  28. 28. Know How much, What For and When• How much NOW and LATER• What do you need the money for – Be Specific• When do you need the money © Robbie Melton May 23, 2012
  29. 29. Introductions © Robbie Melton May 23, 2012
  30. 30. Create Buzz © Robbie Melton May 23, 2012
  31. 31. Thank you!rmelton@marylandtedco.org @femailentrepren © Robbie Melton May 23, 2012

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