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Knop listing presentation[1] (2)


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Please feel free to take a look at the KnopHomeTeam's listing presentation. If you are thinking about selling your house, please give us a call. We can give you a customized report as well as the great advice in how to best market your home.
Customer service is our top priority so know that we will do what it takes to make you happy as a home seller.

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Knop listing presentation[1] (2)

  1. 1. Katie & Damon Knop Offering An Unreal Estate Experience <ul><li>2 Full time agents working for you </li></ul><ul><li>Working on referral basis. </li></ul><ul><li>Well versed in ALL Denver neighborhoods </li></ul><ul><li>Well versed in ALL Price points </li></ul>
  2. 2. Working Full Time to Sell Your Property <ul><li>Members of the Denver Board of Realtors Million Dollar Round Table </li></ul><ul><li>Members of DBR, CAR & NAR </li></ul><ul><li>Damon is a board member of SUN, GSBA & Housing Diversity </li></ul><ul><li>Founding members of SCORE </li></ul>
  3. 3. Traditionally Marketing Your Home <ul><li>Holding your home open on weekends to the public </li></ul><ul><li>Holding your home open for brokers </li></ul><ul><li>Direct marketing to brokers </li></ul><ul><li>Direct marketing to neighbors </li></ul><ul><li>A color laminated brochure on yard sign with QR code </li></ul>
  4. 4. Next Level of Marketing <ul><li>Networking with neighborhood Realtors, with tour </li></ul><ul><li>An internet presence devoted to your home. </li></ul><ul><li>Dedicated webpage, Social Networking </li></ul><ul><li>Personally Canvassing potential buyer's area </li></ul>
  5. 5. The Sign of the Lion <ul><li>Our Distinctive History </li></ul><ul><li>Distinctive, Personalized Service </li></ul><ul><li>Neighborhood Expertise in the Entire Denver Metro Area </li></ul><ul><li>50+ Distinctive Realtor Professionals </li></ul>
  6. 6. Founded in 1977 <ul><li>Distinctive Properties Ltd. is proudly 34 years old and going strong! </li></ul><ul><li>Distinctive Properties has a reputation of building successful relationships with Buyers and Sellers through exceptional customer service. </li></ul><ul><li>We present each & every listed property as truly a home of Distinction . </li></ul>
  7. 7. Our Mission <ul><li>Ethics, Honesty, Integrity, Professionalism </li></ul><ul><li>We are locally owned and we are committed to being your independent real estate firm with strong client loyalty. </li></ul><ul><li>Our passion and knowledge of the Denver area real estate market & many unique neighborhoods sets us apart. </li></ul><ul><li>Professional, personalized service transaction after transaction. </li></ul><ul><li>We strongly believe in continuing education – in the market, contract law, industry trends & technology. </li></ul>
  8. 8. Our Leaders <ul><li>Al Latham , President and Original Founding Partner, awarded Broker Manager of the Year for Denver Board of Realtors </li></ul><ul><li>Rhonda Knop , Broker and Vice President, former Realtor of the Year of the Denver Board of Realtors </li></ul><ul><li>Al & Rhonda Continually Support Community Causes such as Denver Kids, Inc., Colorado AIDS Walk, MS Bike Ride, Habitat for Humanity just to name a few </li></ul>
  9. 9. Our Lion <ul><li>The strength of the Lion designates your home as truly a Distinctive Property. </li></ul><ul><li>Our yard signs represent our Distinctive commitment to outstanding sales and service. </li></ul><ul><li>The Lion sign in your yard instantly denotes your home as Distinctive real estate. </li></ul>
  10. 10. My Personal Information <ul><li>I know my business & I work full time </li></ul><ul><li>I know where to look for buyers </li></ul><ul><li>I know how to negotiate </li></ul><ul><li>I know real estate law </li></ul><ul><li>I know how to expedite loans & assist appraisers </li></ul><ul><li>I guarantee my work </li></ul>
  11. 11. Distinct, Personal Service <ul><li>Today’s real estate market is challenging and requires the expertise and attention of a qualified Realtor. </li></ul><ul><li>We expect the best from ourselves and for our clients. </li></ul><ul><li>We take the job of effectively marketing your property and assisting you in the negotiations of a successful sales transaction very seriously. </li></ul><ul><li>A listing agreement with Distinctive Properties Ltd. is my employment contract with you. </li></ul>
  12. 12. Expertise <ul><li>Our firm is one of the most highly respected real estate companies in the Metro Area – not only by our clients, but also by the real estate community. </li></ul><ul><li>We are proud that a significant amount of our business comes from repeat clients every year. </li></ul><ul><li>We enjoy the unique position of having worked with multiple generations of Denverites as well as some of the city’s best properties. </li></ul>
  13. 13. Striving to Be Knowledgeable <ul><li>Our focus is knowing real estate </li></ul><ul><li>We tour our new listings every week </li></ul><ul><li>We seek out information on new developments </li></ul><ul><li>& slated new construction projects </li></ul><ul><li>We know the nooks & crannies of historic Denver </li></ul>
  14. 14. <ul><li>Our name was specifically chosen to reflect the Distinctive homes that we represent, market & sell </li></ul><ul><li>Denver is rife with exceptional architecture, vintage & styles of homes </li></ul><ul><li>We feel each and every property is Distinctive – like yours! </li></ul>Our Name & Your Home
  15. 15. Distinctive Marketing <ul><li>Distinctive on the Internet </li></ul><ul><li>Distinctively Local Advertising </li></ul><ul><li>Relocation Exposure </li></ul><ul><li>Customized Marketing for Your Property </li></ul><ul><li>My Personal Touch </li></ul>
  16. 16. Your Home on the Internet
  17. 17. Internet Relocation Services <ul><li> </li></ul><ul><li>Denver Convention and Visitors Bureau </li></ul><ul><li>Denver Chamber of Commerce </li></ul><ul><li>Cherry Creek Chamber of Commerce </li></ul>Denver Convention & Visitors Bureau
  18. 18. The Sign of the Lion <ul><li>Our Lion Roars for Your Home, Right From Your Front Yard! </li></ul><ul><li>Our Distinctive Lion Sign is Well Recognized & Gets Lots of Drive By Attention and Calls. </li></ul><ul><li>We Have Special Options for Condominium and Covenant Community Properties as Well. </li></ul>
  19. 19. Multiple Listing Service <ul><li>MLS with Color Photos </li></ul><ul><li>Promote Your Property to Cooperating Brokers for a Prospect Match </li></ul><ul><li>Enter Commercial Properties in DMCAR Database </li></ul><ul><li>Uploading & Customizing Your MLS Entry to </li></ul><ul><li> - 82% of All Buyers Start Here </li></ul>
  20. 20. <ul><li>82% of Buyer’s start their search on </li></ul><ul><li>I have a Showcase Listing Enhancement Subscription that allows me to add photos, headlines, open houses, & property details to highlight your home. </li></ul><ul><li>Buyers View ‘enhanced’ listings 70% more than listings that only have ‘basic features’ </li></ul>
  21. 21. Customized Marketing for Your Home <ul><li>Full Color Photos </li></ul><ul><li>Personalized, Full Color, Brochures of Your Home </li></ul><ul><li>Enhanced Features of Your Home through My Subscription </li></ul><ul><li>Additional Photos posted on MLS </li></ul><ul><li>Local Print Advertising </li></ul>
  22. 22. Special Features <ul><li>I create & place our custom Special Feature Cards throughout your home to accentuate your homes unique features and to provide information on your home. </li></ul><ul><li>Nothing is overlooked </li></ul>
  23. 23. Custom Mail Marketing <ul><li>I will produce a postcard mailing that features your home and mail it to the radius of neighbors surrounding your home. </li></ul><ul><li>We want your neighbors to be aware that your property is definitely on the market, with the exact list price. They have friends & family that may want to live in your neighborhood. </li></ul><ul><li>Frequently I mail this to my Broker colleagues as well. </li></ul>
  24. 24. Distinctive e-Marketing <ul><li>Marketing to Local & National Buyers and Their Agents </li></ul><ul><li>I create Dynamic E-mail Marketing Campaigns to Generate Exposure of Your Home to Thousands of Front Range Realtors! </li></ul>
  25. 25. Holding Your Home ‘Open’ <ul><li>I will personally be Promoting Your Home to Buyers and their Buyer Agents who often Canvas Your Neighborhood through Professional Open Houses. </li></ul>
  26. 26. Our Office Tours Your Home <ul><li>The 50+ Professional Realtors from My Office will Personally Tour Your Home During Our Weekly Sales Meeting & Property Tour of All Our New Company Inventory </li></ul>
  27. 27. Listing Services <ul><li>Pricing Consultation & CMA </li></ul><ul><li>Helping You Present Your Home in It’s Best Light </li></ul><ul><li>MLS & Promotion </li></ul><ul><li>Target Advertising </li></ul><ul><li>Personalized Showing Service </li></ul><ul><li>On Going Communication </li></ul><ul><li>Contract Negotiation & Management </li></ul>
  28. 28. Pricing Your Property <ul><li>The importance of the initial listing price of your property cannot be overemphasized. Prospective Buyers follow the market & are skeptical of properties that do not sell within a reasonable amount of time. Starting at the right price is very important. </li></ul><ul><li>Market Overview </li></ul><ul><li>Property Condition </li></ul><ul><li>Comparative Market Analysis </li></ul>
  29. 29. Market Overview <ul><li>Denver’s real estate market is diverse and ever changing. I bring to you an honest evaluation based on today’s market and my expertise. Changes within the economy will impact this evaluation. We will discuss specific area pricing, the recent sold properties and their condition, how buyer concessions are factored in, based on current sold comparables from MLS. </li></ul>
  30. 30. Property Condition <ul><li>Curb Appeal Matters: From the Driveway & Front Porch to the Closets & Shining Windows </li></ul><ul><li>Overall Property Condition is Highly Reflected in Pricing. We will address your particular ‘to do list’ and compare the features of your home to what has recently sold. </li></ul><ul><li>Preparing Your Home for Marketing Photos, Filming a Virtual Tour, & Buyer Viewings </li></ul><ul><li>This is the Time to De-clutter, Paint, & Repair </li></ul>
  31. 31. Comparative Market Analysis (CMA) <ul><li>Together we will evaluate a combination of </li></ul><ul><li>Current Market Conditions </li></ul><ul><li>Square Footage </li></ul><ul><li>Location/Neighborhood </li></ul><ul><li>Property Condition & Features </li></ul><ul><li>Recent Sales </li></ul>
  32. 32. Target Advertising <ul><li>MLS Exposure to Local & Nationwide Licensed Realtors </li></ul><ul><li>Letting Your Neighbors, Friends & Family Know Your Home is On the Market </li></ul><ul><li>Promoting Your Home to Area Realtors via Flyers, Phone Calls, Broker Opens, & Mailings </li></ul><ul><li>Marketing to Renters, First Time Buyers & Trade Up Owners </li></ul><ul><li>Presenting Your Home to Buyers Relocating to Denver </li></ul><ul><li>1031 Tax Exchanges & Investment Buyers </li></ul>
  33. 33. Keeping in Touch <ul><li>Communication is key. </li></ul><ul><li>I listen to you. </li></ul><ul><li>I listen to feedback from showing agents and buyers. </li></ul><ul><li>I am available to you, I am a full time Realtor. </li></ul><ul><li>You’ll know the best way to contact me. </li></ul>
  34. 34. Showing Your Home <ul><li>Showings are by Appointment Only & Set Through My Office. We decide together the best way to coordinate showings for your home. </li></ul><ul><li>Your Security & the Security of Your Property are Priority. We keep records of each showing on your home & we verify that each showing is with a licensed Realtor who is given very clear instruction on how to secure the property upon their departure. </li></ul><ul><li>Showing Your Home is a Privilege. </li></ul><ul><li>Allowing the Buyer to Feel at Home is Very Important. </li></ul><ul><li>Leaving your property for each showing allows the Buyer the time they need to discover your home, imagining how they would live there & the comfort to ask questions & discuss the home’s personality with their agent. </li></ul>
  35. 35. 2 Pictures are Worth 1000 Words <ul><li>Staging Your Property Can Add So Much to the Buyer’s Showing Experience. We Will Discuss the Importance of How You Can Help Show Your Home in Its Best Light </li></ul>Before Staging After Staging
  36. 36. The 9 Minute Spiff How to ‘Show Off’ Your Home <ul><li>Occasionally you will receive a call to schedule a showing to take place within the next few minutes. The following checklist should take care of making your home look great </li></ul><ul><li>Sounds – turn off the TV & turn on some low volume music </li></ul><ul><li>Sights – turn every light on in the house (day or night), open those window coverings </li></ul><ul><li>Kitchen – wipe down the counters & hide everything else in the dishwasher </li></ul><ul><li>Baths – wipe off the counters, flush & close toilet lids </li></ul><ul><li>Bedrooms – straighten the covers & shove everything else under the bed (not the closet – they’re going to look in there) </li></ul><ul><li>Exterior – put away toys, primp the plant on the doorstep </li></ul><ul><li>Pets – they are a distraction, take them with you if possible </li></ul><ul><li>Odors – spray air freshener, open a window, and hey, you have 9 minutes, bake some cookies </li></ul><ul><li>Good bye – the single most important thing you can do is leave. Buyers need privacy and time. You’ll have just enough time to take a nice walk around the block with the dog </li></ul>
  37. 37. When an Offer is Made <ul><li>I always represent your best interest in all negotiations, taking direction from you. </li></ul><ul><li>To properly protect your interest; I will promptly deliver all offers to you for your inspection and review.  After your consideration, I will contact the parties on your behalf and communicate your decisions. </li></ul><ul><li>We will thoroughly review Price, Earnest Money, Closing Costs & Terms offered by the Buyer to make sure they are acceptable to you. </li></ul><ul><li>I will maintain lines of communication between all parties involved during the sales transaction </li></ul><ul><li>to assure you of a complete and successful closing. </li></ul><ul><li>I will work with the appraiser to get the best possible appraised value for the purchaser. </li></ul><ul><li>I will keep a complete file of all documents and conversations pertinent to the transaction for ready reference. </li></ul>
  38. 38. What to Expect While Your Property is Under Contract <ul><li>It’s My Priority to Keep Your Transaction Organized </li></ul><ul><li>& To Keep You Informed…. </li></ul><ul><li>Contract Deadlines & Timeframes </li></ul><ul><li>Inclusions & Exclusions </li></ul><ul><li>The Home Inspection & Resolution </li></ul><ul><li>The Appraisal Contingency & Loan Commitment </li></ul><ul><li>Scheduling the Closing </li></ul>
  39. 39. What You’ve Been Waiting For <ul><li>I will personally customize your closing around your schedule and particular needs. </li></ul><ul><li>You will be fully informed of what will transpire during the closing. </li></ul><ul><li>I’ll confidently guide you through the documents, recording timelines and payoff procedures. </li></ul><ul><li>Your property is distinctive, and you can count on me to make your experience distinctive as well. </li></ul>
  40. 40. Top Reasons Properties Sell <ul><li>Location, Location, Location </li></ul><ul><li>Competitive Pricing </li></ul><ul><li>Property Condition </li></ul><ul><li>Seller’s Motivation Level </li></ul><ul><li>The Agent You Choose </li></ul>
  41. 41. Let Our Lion Roar for You! Thank You for Your Time, I Would Love the Opportunity to Go to Work For You!