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What I learned From Split Testing - Inbound 2018 Snippet

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What I learned From Split Testing - Inbound 2018 Snippet

  1. 1. Before:
  2. 2. After:
  3. 3. A stunning 27% drop.
  4. 4. A 20% drop.
  5. 5. Can’t write titles to save his life.
  6. 6. Get a testing framework You need to be able to iterate and learn from tests. Having a shared framework, will help with this. #INBOUND2018 @dom_woodman
  7. 7. You don’t need the why Knowing the why is great (find it if you can), but you don’t need it to take action. #INBOUND2018 @dom_woodman
  8. 8. More than you wanted to know about titles and metas.
  9. 9. 16
  10. 10. 1. Reviews 2. Safety Information
  11. 11. Before
  12. 12. After
  13. 13. 10% drop
  14. 14. Before
  15. 15. After
  16. 16. 14.7% drop
  17. 17. Fast forward… more tests happen.
  18. 18. Title tests usually change traffic between ~5 - 15% This stayed equivalent across site size and industry. #INBOUND2018 @dom_woodman
  19. 19. 56% of all title tag changes were negative Around 37% were null and only 6% were actually positive. It’s really hard to write a good title. #INBOUND2018 @dom_woodman
  20. 20. Writing titles is just really really hard.

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