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Before:
After:
A stunning 27% drop.
A 20% drop.
Can’t write
titles to save
his life.
Get a testing framework
You need to be able to iterate and learn from tests. Having a
shared framework, will help with thi...
You don’t need the why
Knowing the why is great (find it if you can), but you don’t need
it to take action.
#INBOUND2018 @...
More than you wanted to know
about titles and metas.
16
1. Reviews
2. Safety Information
Before
After
10% drop
Before
After
14.7% drop
Fast forward… more
tests happen.
Title tests usually change
traffic between ~5 - 15%
This stayed equivalent across site size and industry.
#INBOUND2018 @do...
56% of all title tag
changes were negative
Around 37% were null and only 6% were actually positive. It’s really
hard to wr...
Writing titles
is just really
really hard.
What I learned From Split Testing - Inbound 2018 Snippet
What I learned From Split Testing - Inbound 2018 Snippet
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What I learned From Split Testing - Inbound 2018 Snippet

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A snippet of Dominic Woodman's Inbound 2018 presentation covering the success and failures of SEO split testing.

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What I learned From Split Testing - Inbound 2018 Snippet

  1. 1. Before:
  2. 2. After:
  3. 3. A stunning 27% drop.
  4. 4. A 20% drop.
  5. 5. Can’t write titles to save his life.
  6. 6. Get a testing framework You need to be able to iterate and learn from tests. Having a shared framework, will help with this. #INBOUND2018 @dom_woodman
  7. 7. You don’t need the why Knowing the why is great (find it if you can), but you don’t need it to take action. #INBOUND2018 @dom_woodman
  8. 8. More than you wanted to know about titles and metas.
  9. 9. 16
  10. 10. 1. Reviews 2. Safety Information
  11. 11. Before
  12. 12. After
  13. 13. 10% drop
  14. 14. Before
  15. 15. After
  16. 16. 14.7% drop
  17. 17. Fast forward… more tests happen.
  18. 18. Title tests usually change traffic between ~5 - 15% This stayed equivalent across site size and industry. #INBOUND2018 @dom_woodman
  19. 19. 56% of all title tag changes were negative Around 37% were null and only 6% were actually positive. It’s really hard to write a good title. #INBOUND2018 @dom_woodman
  20. 20. Writing titles is just really really hard.
  • DylanBrooks

    Feb. 27, 2019

A snippet of Dominic Woodman's Inbound 2018 presentation covering the success and failures of SEO split testing.

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