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SearchLove San Diego 2018 | Alexa Hubley | Real Lessons in Growth Marketing... From Watching Romantic Comedies
- 1. speaker ALEXAHUBLEY lessons in growth marketing from watching romantic comedies alexa_hubley
- 2. alexa_hubley
- 3. growth marketing relationship marketing at scale alexa_hubley
- 4. alexa_hubley
- 5. drive engagement, retention and loyalty alexa_hubley
- 6. lead > new trial > customer > evangelist alexa_hubley
- 7. alexa_hubley
- 8. the annual plan migration campaign alexa_hubley
- 9. the background alexa_hubley
- 10. we changed our pricing alexa_hubley
- 11. the objective alexa_hubley
- 12. migrate monthly customers to new annual plans alexa_hubley
- 13. only 2% of customers had annual plans alexa_hubley
- 14. annual plans promote deeper commitment alexa_hubley
- 15. the challenge alexa_hubley
- 16. how can we create value so customers don’t leave us? alexa_hubley
- 17. what do you think are the scariest two words to a saas customer? alexa_hubley
- 18. alexa_hubley
- 19. the stakes are really high alexa_hubley
- 20. alexa_hubley and that’s where romcoms come in!
- 21. three lessons alexa_hubley
- 22. intimacy lesson one
- 23. alexa_hubley
- 24. alexa_hubley
- 25. how can we create intimacy with our campaign? alexa_hubley
- 26. segmentation
- 27. “ ”Sean Zinmeister, Columnist, Martech alexa_hubley with a segmented profile you can speak to each prospect as an individual.
- 28. alexa_hubley
- 29. the planning alexa_hubley
- 30. understand > decide > prototype > finalize > launch data and research targets QA read how we modified Google sprints to run better campaigns at alexa.unbounce.com
- 31. the data alexa_hubley
- 32. alexa_hubley
- 33. the research alexa_hubley
- 34. how to raise prices without causing a customer meltdown alexa_hubley
- 35. pricing gone wrong exhibit a alexa_hubley
- 36. alexa_hubley
- 37. alexa_hubley
- 38. alexa_hubley
- 39. the target alexa_hubley
- 40. increase the percentage of customers on annual plans from 2% to 10% alexa_hubley
- 41. generate $450,000 in annual recurring revenue alexa_hubley
- 42. the outcome alexa_hubley
- 43. seven cohorts alexa_hubley
- 44. seven landing pages alexa_hubley
- 45. x five iterations alexa_hubley
- 46. seven plan tables alexa_hubley
- 47. alexa_hubley
- 48. eight emails alexa_hubley
- 49. alexa_hubley
- 50. alexa_hubley two videos
- 51. alexa_hubley
- 52. x 3500 image thumbnails alexa_hubley
- 53. learn how to create personalize image thumbnails at alexa.unbounce.com
- 54. alexa_hubley and personalized…
- 55. extra offers email senders features & benefits alexa_hubley
- 56. segmentation > personalization > intimacy find the framework at alexa.unbounce.com
- 57. lesson two woo (ooo)!
- 58. alexa_hubley
- 59. how can we woo our customers in our campaign? alexa_hubley
- 60. humor
- 61. “ ”David Meerman, The New Rules of Marketing and PR if you can make someone laugh, there is an emotional connection with them and anything you say beyond that is going to be more meaningful. alexa_hubley
- 62. chief discount officer alexa_hubley
- 63. alexa_hubley
- 64. alexa_hubley
- 65. alexa_hubley
- 66. make someone smile alexa_hubley
- 67. build a connection alexa_hubley
- 68. “ ”Cole Vineyard, Unbounce Customer just have to say that i love this campaign…as a director of marketing i rarely see anything new, but this got my attention. alexa_hubley
- 69. humor > connection > woo(ooo)! find the framework at alexa.unbounce.com
- 70. trust lesson three
- 71. alexa_hubley
- 72. alexa_hubley
- 73. how can we build trust with our own campaign? alexa_hubley
- 74. reciprocity
- 75. “ ”Sam Fiorella, Partner, Sensei Marketing when customers are made to feel that they’re special, the likelihood that they’ll respond favorably increases dramatically. alexa_hubley
- 76. alexa_hubley
- 77. deluxe swag packs one hundred alexa_hubley
- 78. conversion sessions ten alexa_hubley
- 79. $30,000 alexa_hubley
- 80. easter eggs alexa_hubley
- 81. CDO tool tip alexa_hubley
- 82. CDO alexa_hubley
- 83. CDO alexa_hubley
- 84. CDO alexa_hubley
- 85. a deal extension alexa_hubley
- 86. alexa_hubley
- 87. migrations per day extension alexa_hubley
- 88. reciprocity > trust find the framework at alexa.unbounce.com
- 89. intimacy > woo > trust > ? alexa_hubley
- 90. put a ring on it
- 91. annual plans alexa_hubley
- 92. increasethepercentageofcustomers on annual plans from 2% to 10% the target
- 93. results alexa_hubley
- 94. 21%annual plans alexa_hubley
- 95. $660,000 annual recurring revenue alexa_hubley
- 96. but the best part… alexa_hubley
- 97. alexa_hubley the trophy for best email marketing goes to unbounce, thank you for making my inbox a brighter place to be. Iris Maslow, Unbounce Customer “ ”
- 98. alexa_hubley i switched to annual plans thanks to the video… amazing campaign, guys! Rosario Toscano, Unbounce Customer “ ”
- 99. “ ”AJ O’Reilley, Unbounce Customer the new unbounce plans make so much sense, love this company! alexa_hubley
- 100. alexa.unbounce.com alexa_hubley
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