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SearchLove San Diego 2017 | Ross Simmonds | Content Chaos: Generating Traction With Content Experiments

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Ross will take a look at how taking risks on content and making investments can work out in a big way for brands and marketers. Whether it’s experimenting with content on Reddit, Slideshare, Quora or Instagram, Ross shares some of the best lessons he's learned over the years.

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SearchLove San Diego 2017 | Ross Simmonds | Content Chaos: Generating Traction With Content Experiments

  1. 1. ROSS SIMMONDS Content Chaos: Building Your Brand With Constant Experiments
  2. 2. @TheCoolestCool #SearchLove
  3. 3. @TheCoolestCool #SearchLove
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  17. 17. “Rain Drop. Drop Top. All the marketers using memes need to stop, stop” - @TheCoolestCool
  18. 18. @TheCoolestCool #SearchLove
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  25. 25. Quora & Media Publications Had A Partnership & They LOVE Pop Culture References!
  26. 26. @TheCoolestCool #SearchLove
  27. 27. @TheCoolestCool #SearchLove
  28. 28. @TheCoolestCool #SearchLove
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  31. 31. @TheCoolestCool #SearchLove BUILD. SHIP. LEARN. DECIDE
  32. 32. @TheCoolestCool #SearchLove BUILD. SHIP. LEARN. DECIDE How Risky Is This Content Experiment? *COST* | CHANNEL | APPROACH | TOPIC
  33. 33. @TheCoolestCool #SearchLove
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  40. 40. @TheCoolestCool #SearchLove
  41. 41. ALL LIFE IS AN EXPERIMENT. The More Experiments You Make The Better. - Ralph Waldo Emerson @TheCoolestCool #SearchLove
  42. 42. ROSS SIMMONDS Content Chaos: Building Your Brand With Constant Experiments RossSimmonds.com

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