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SearchLove London 2017 | David Levin | Social Content Masterclass: Platform Specificity

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A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of the core focuses is platform specificity. In his talk, David will talk through examples of platform-specific content on Twitter, Facebook and Instagram, with tips on how to approach particular types of content on those platforms. As part of the agency behind such social feeds as ‘Have I Got News For You’, expect some laughs as well as social inspiration.

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SearchLove London 2017 | David Levin | Social Content Masterclass: Platform Specificity

  1. 1. DAVID LEVIN @davidlevin123
  2. 2. KNOW YOUR PLATFORMS
  3. 3. THE AVERAGE PERSON THUMBS THROUGH 300FT OF CONTENT EACH DAY ON THEIR SOCIAL PLATFORMS
  4. 4. THE AVERAGE PERSON IN THE UK SPENDS 1 HOUR AND 16 MINUTES ON SOCIAL PLATFORMS
  5. 5. SPOT GOLDEN MOMENTS
  6. 6. Twitter's UK user base has grown by 11% in the last 18 months to 23.4MILLION
  7. 7. Twitter's UK user base has grown by 11% in the last 18 months to 23.4MILLION Meaning there are now more people on Twitter in the UK than people in Australia.
  8. 8. WRITING FOR SOCIAL
  9. 9. WRITING BADLY FOR SOCIAL
  10. 10. WRITING JOKES FOR SOCIAL
  11. 11. BE PLATFORM SPECIFIC
  12. 12. Instagram users, use stories everyday 250MILLION
  13. 13. Instagram users, use stories everyday 250MILLION Which is just over 1/4 of the amount of people who've mentioned Justin Bieber on Twitter in the past 10 years Source: Twitter
  14. 14. LAUNCHED THE BBC’S FIRST SNAPCHAT, FOR THE APPRENTICE
  15. 15. BE INNOVATIVE
  16. 16. B& Q time line invasion
  17. 17. A BIT OF INSPIRATION @paperboyo 308k Followers
  18. 18. KNOW YOUR PLATFORMS
  19. 19. ENGAGEMENT & SOCIAL LISTENING
  20. 20. BAD BANTER
  21. 21. STRONG IMAGES
  22. 22. LEARN FROM CELEBRITIES
  23. 23. VIDEO. AND MORE VIDEO.
  24. 24. 500MILLION People are watching videos on Facebook everyday
  25. 25. 500MILLION People are watching videos on Facebook everyday The same number of people who attended Donald Trump's presidential inauguration Source: Sean Spicer
  26. 26. CHANNEL 4 1.55 billion organic video views on Facebook in H1 2017
  27. 27. DESIGN FOR SOUND OFF, DELIGHT WITH SOUND ON
  28. 28. GOING LIVE
  29. 29. MICRO CONTENT
  30. 30. POWERFUL HUMAN STORIES
  31. 31. BE TOPICAL
  32. 32. CREATE FORMATS
  33. 33. SOMETIMES SOCIAL UNITES AGAINST EVIL
  34. 34. }THANK YOU!

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