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SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant Answer Strategies That Scale

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The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.

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SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant Answer Strategies That Scale

  1. 1. Voice Search and Instant Answer Strategies that Scale Courtney Cox Wakefield @CourtEWakefield
  2. 2. Courtney Cox Wakefield 2 @CourtEWakefield 4,000 pages
  3. 3. Courtney Cox Wakefield 3 @CourtEWakefield 4 years
  4. 4. Courtney Cox Wakefield 4 @CourtEWakefield
  5. 5. Courtney Cox Wakefield 5 @CourtEWakefield
  6. 6. Courtney Cox Wakefield 6 @CourtEWakefield 1 year
  7. 7. Courtney Cox Wakefield 7 @CourtEWakefield scale
  8. 8. Courtney Cox Wakefield 8 @CourtEWakefield research content local
  9. 9. Courtney Cox Wakefield 9 @CourtEWakefield research content local
  10. 10. Courtney Cox Wakefield 10 @CourtEWakefield desire
  11. 11. Courtney Cox Wakefield 11 @CourtEWakefield good audience research interviewing sales teams market research surveys ethnographic research review analytics
  12. 12. Courtney Cox Wakefield 12 @CourtEWakefield scalable audience research
  13. 13. Courtney Cox Wakefield 13 @CourtEWakefield
  14. 14. Courtney Cox Wakefield 14 @CourtEWakefield scalable audience research
  15. 15. Courtney Cox Wakefield 15 @CourtEWakefield reward
  16. 16. Courtney Cox Wakefield 16 @CourtEWakefield good competitive research keyword-by-keyword analysis competitor site audits
  17. 17. Courtney Cox Wakefield 17 @CourtEWakefield scalable competitive research
  18. 18. Courtney Cox Wakefield 18 @CourtEWakefield scalable competitive research
  19. 19. Courtney Cox Wakefield 19 @CourtEWakefield research content local
  20. 20. Courtney Cox Wakefield 20 @CourtEWakefield similar
  21. 21. Courtney Cox Wakefield 21 @CourtEWakefield
  22. 22. Courtney Cox Wakefield 22 @CourtEWakefield
  23. 23. Courtney Cox Wakefield 23 @CourtEWakefield
  24. 24. Courtney Cox Wakefield 24 @CourtEWakefield
  25. 25. Courtney Cox Wakefield 25 @CourtEWakefield Answering the questions folks were asking in order of importance
  26. 26. Courtney Cox Wakefield 26 @CourtEWakefield Formatted as a question for People Also Ask and Voice Answers
  27. 27. Courtney Cox Wakefield 27 @CourtEWakefield Mimicking answer box format trends for each question (Paragraph vs. Bulleted List)
  28. 28. Courtney Cox Wakefield 28 @CourtEWakefield
  29. 29. Courtney Cox Wakefield 29 @CourtEWakefield
  30. 30. Courtney Cox Wakefield 30 @CourtEWakefield research content local
  31. 31. Courtney Cox Wakefield 31 @CourtEWakefield
  32. 32. Courtney Cox Wakefield 32 @CourtEWakefield side note
  33. 33. Courtney Cox Wakefield 33 @CourtEWakefield good local optimization implementing tools like Yext or MozLocal to manage local listings
  34. 34. Courtney Cox Wakefield 34 @CourtEWakefield Digital Strategist Manual Inputs Local Management Platform
  35. 35. Courtney Cox Wakefield 35 @CourtEWakefield Digital Strategist Manual Inputs Internal Local Database Local Management Platform
  36. 36. Courtney Cox Wakefield 36 @CourtEWakefield Provider Credentialing System Electronic Medical Records System Digital Strategist Manual Inputs Internal Local Database Local Management Platform
  37. 37. Courtney Cox Wakefield 37 @CourtEWakefield scalable local optimization Provider Credentialing System Electronic Medical Records System Digital Strategist Manual Inputs Internal Local Database Bulk Updates Local Management Platform Childrens.com Children’s Wayfinding App MyChart
  38. 38. Courtney Cox Wakefield 38 @CourtEWakefield scalable local optimization Provider Credentialing System Electronic Medical Records System Digital Strategist Manual Inputs Internal Local Database Local Management Platform Childrens.com Children’s Wayfinding App MyChart API
  39. 39. Courtney Cox Wakefield 39 @CourtEWakefield research content local
  40. 40. Courtney Cox Wakefield 40 @CourtEWakefield 231 answer Boxes 84 on conditions pages
  41. 41. Courtney Cox Wakefield 41 @CourtEWakefield 200 most important conditions
  42. 42. Courtney Cox Wakefield 42 @CourtEWakefield all provider profiles
  43. 43. Courtney Cox Wakefield 43 @CourtEWakefield all location pages
  44. 44. Courtney Cox Wakefield 44 @CourtEWakefield Thank you. Courtney Cox Wakefield Twitter: @CourtEWakefield Email: courtney@cwake.digital

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