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SearchLove Boston 2018 - Jes Scholz - Looking Beyond Keywords: From Visual Search To New Realities

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The world has always been visual, but the web has not. In 2018, this has changed thanks to image recognition, deep learning and comprehensive metadata. Visual marketing is on the rise as can be seen by the growth in visual search, shoppable content and search by camera. With Google, Pinterest, Amazon and other big hitting brands heavily investing into computer vision, it's clear visual marketing is going to be important to future proof your brand. Jes will take you through what all these developments means for marketers and how to leverage visual technologies to take the next step beyond search engines into whole new augmented realities.

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SearchLove Boston 2018 - Jes Scholz - Looking Beyond Keywords: From Visual Search To New Realities

  1. 1. Optimise for metadata & surrounding copy
  2. 2. Optimise for image quality

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