Marshall Simmonds-seo for ceos 3-18-12

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  • Google says 35% queries affective, date specific, blogs, timely queries, things people are searching for (not 35% of keywords)You’re only as good as your last post.
  • Insurance factor, Can't quantify the number % increase,    foundation that insures content creation for years to come
  • Marshall Simmonds-seo for ceos 3-18-12

    1. 1. SEO for CEOsHow to Justify your Existence and Other Existential Quandaries Marshall Simmonds Define Media Group, Inc. Marshall@DefineMG.com mdsimmonds
    2. 2. Universal / Blended / Mixed mdsimmonds www.DefineMG.com
    3. 3. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    4. 4. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    5. 5. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    6. 6. Always be able to answer: How much will it: Cost? Make? Traffic Potential? and what‟s involved?mdsimmonds Define Media Group, Inc. www.DefineMG.com
    7. 7. EGOmdsimmonds Define Media Group, Inc. www.DefineMG.com
    8. 8. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    9. 9. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    10. 10. mdsimmonds www.DefineSS.com
    11. 11. EGOhttp://www.webpagetest.org/ mdsimmonds Define Media Group, Inc. www.DefineMG.com
    12. 12. Data One Box Popularitymdsimmonds Define Media Group, Inc. www.DefineMG.com
    13. 13. Datamdsimmonds Define Media Group, Inc. www.DefineMG.com
    14. 14. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    15. 15. Fresh? Meh. News Fresh (When Listed) Relateds Fresh OLDmdsimmonds Define Media Group, Inc. www.DefineMG.com
    16. 16. 25% freshness 45% freshnessmdsimmonds Define Media Group, Inc. www.DefineMG.com
    17. 17. What to do?• Pay attention to the <lastmod> in your XML sitemap• Blog about a topic? Blog often! (Editorial calendar)• RSS feed – Feedburner.com for your blog (WordPress supports)• Time Stamp• +1 probably a strong signal• Watch timely queries – things people ARE searching for (queries, what’s hot / real time / trending) not necessarily historic data• http://insidesearch.blogspot.com/2011/11/giving-you-fresher-more- recent-search.htmlmdsimmonds Define Media Group, Inc. www.DefineMG.com
    18. 18. Worst “new” Google Feature? Rel=canonical Bing. = 20% of search marketshare “acts as a strong hint for duplicate content” and “take your preference into account” It is NOT a directive - 301s are Dependency vs fixing the problemmdsimmonds Define Media Group, Inc. www.DefineMG.com
    19. 19. DataWho get the reports?mdsimmonds Define Media Group, Inc. www.DefineMG.com
    20. 20. $$$ Link Equity – protect the castle$25/mo for a PR3 link$100/mo PR5 link (maybe 3-4?)10,000 top links833 links p/m (not gonna happen)744 hours per month link building$1,000,000.00+ Link Equity mdsimmonds Define Media Group, Inc. www.DefineMG.com
    21. 21. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    22. 22. Typical Google Recommendations•Can your web page content be trusted?•Would you trust the information presented in your article?•Is the article written by an expert or enthusiast who knows the topic well, or is itmore shallow in nature?•Would you be comfortable giving your credit card information to the site?•Is the site a recognized authority on its topic?•For a health related query, would you trust information from the site?•Would you recognize the site as an authoritative source when mentioned by name?•Is the website the sort of page youd want to bookmark, share with a friend, orrecommend?•Would users complain when they see pages from the site? mdsimmonds Define Media Group, Inc. www.DefineMG.com
    23. 23. Real Panda Suggestion •PUSH THE SEO AGENDA!!! •Time for an SEO audit •Reduce and/move Ad Blocs •Consider „no-indexing‟ or removing poorly performing pages •Syndicating Content? •Page speed •Clean up duplication with specific parameter handling guidance •Where are you linking? •Sitemap •Only Opportunitymdsimmonds Define Media Group, Inc. www.DefineMG.com
    24. 24. SEO is not a projectmdsimmonds Define Media Group, Inc. www.DefineMG.com
    25. 25. Trafficmdsimmonds Define Media Group, Inc. www.DefineMG.com
    26. 26. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    27. 27. Traffic http://developers.facebook.com/docs/opengraph/ http://developers.facebook.com/tools/debugmdsimmonds Define Media Group, Inc. www.DefineMG.com
    28. 28. 20% of searches every day are image relatedmdsimmonds Define Media Group, Inc. www.DefineMG.com
    29. 29. Search Engines are Distracted and Even Confusedmdsimmonds Define Media Group, Inc. www.DefineMG.com
    30. 30. Sitemaps Do them – XML – HTML – Image – Video – News – Blogs – Product (beware of the changes)mdsimmonds Define Media Group, Inc. www.DefineMG.com
    31. 31. The Power of the Sitemap 166K Pages Indexed Partial Sitemap Implemented 20K Pages Indexed Full Sitemap Implemented 65% increase in search referralsmdsimmonds Define Media Group, Inc. www.DefineMG.com
    32. 32. Video: What platform is used?mdsimmonds Define Media Group, Inc. www.DefineMG.com
    33. 33. GNews Standout Tag•The tag should be placed in the <head> section of the source codeon the page•The syntax is <link rel=”standout” href=”URL”>•7 Times per week•Unlimited number of standout tags to other articles on other sites•Any publisher can use the standout tag. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    34. 34. Rel=Author Confusing implementation? Yep Inconsistent in-displaying? increase in click 30 400% Absolutely thru traffic Buggy? Indeed. Important? Yes.mdsimmonds Define Media Group, Inc. www.DefineMG.com
    35. 35. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    36. 36. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    37. 37. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    38. 38. How Much It Will Make/Cost/Traffic Potential? Freshness Update: 45% of timely Google queries Rel=author: 30% - 400% Alt text on images: 20% of daily searches Site maps: 65% increase YouTube: 84% of Universal trafficmdsimmonds Define Media Group, Inc. www.DefineMG.com
    39. 39. DON’T EVER EVER GIVE UPmdsimmonds Define Media Group, Inc. www.DefineMG.com
    40. 40. Think With Google http://www.thinkwithgoogle.com/insights/library/all/?cat=searchmdsimmonds Define Media Group, Inc. www.DefineMG.com
    41. 41. mdsimmonds Define Media Group, Inc. www.DefineMG.com
    42. 42. Marshall SimmondsFounder / CEO - Define Media Group, Inc. www.DefineMG.com Marshall@DefineMG.com mdsimmonds

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