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WEIRD, USEFUL,
SIGNIFICANTINTERNET MARKETING IN 2013
Related links at: portent.co/sigannt
Ian Lurie
@portentint
ian@portent.com
Before I was I spent time at
I DO MY OWN
STUNTS
portent.co/sigannt
60 TIPS.
30 MINUTES.
portent.co/sigannt
0 1
aka:
HAPPENS
PART 1: IN WHICH I
INTRODUCE A STORY AS OLD
AS CIVILIZATION
MARKETING TIP GETS ATTENTION
THE GRAPH
HAS A DECENT MARKETING IDEA
GOOD STUFF HAPPENS
EVERYONE GETS PUMPED
300 in 2 days
If you‟re going to flog the crap
out of a word
0 2
LOOK IT UP
FIRST.
0 2
THE GRAPH
HAS A DECENT MARKETING IDEA
GOOD STUFF HAPPENS
THE GRAPH OF SHAME
HAS A DECENT MARKETING IDEA
TOTAL FAILURE
WRITE _____ IS DEAD BLOG POST
I MAY GET VIOLENT
0 3
MARKETING HAS NOT
CHANGED
0 4
MARKETING IS ABOUT
SIGNIFICANCE
0 5
SIGNIFICANCE
THE QUALITY OF BEING WORTHY
OF ATTENTION
FROM THE DICTIONARY:
SIGNIFICANCE
THE QUALITY OF BEING WORTHY OF
ATTENTION TO PEOPLE WHO MAY
NEVER BUY, BUT WILL ALWAYS SPREAD
THE WORD.
IAN‟S ...
YOU CANNOT BUY OR
FORCE SIGNIFICANCE
0 6
YOU CAN‟T GET IT WITH
„CONTENT MARKETING‟
YOU INVITE
SIGNIFICANCE
YOU INVITE SIGNIFICANCE BY
STANDING OUT TO THOSE WHO
ARE COMPELLED TO
RESPOND…
(aka THE WEIRD)
--from Seth Godin‟s We Are ...
…BY MAKING YOURSELF USEFUL…
…AND THROUGH
CONSISTENCY.
USEFUL
CONSISTENT
SIGNIFICANT
+
WEIRD
0 7
WEIRD
READ WE ARE ALL WEIRD
(Seth Godin)
0 8
IT‟S HARD TO STAND OUT FROM
THE CROWD. SO DON‟T HANG OUT
WITH THE CROWD.
INSTEAD, CHOOSE THE WEIRD.
REALLY LIKES WAFFLES
0 9
WEIRD = A NICHE. ANY NICHE.
ALLERGIC TO WOOL
WEIRD DOESN‟T MEAN
CRAZY
1 0
SO HOW DO YOU FIND
YOUR IDEAL WEIRD?
LOOK FOR
OVERLAP
1 1
NEED
APPLIANCES
LIKE TO SEE
STUFF GET
SMASHED
WILL IT BLEND
MARKETERS
GAMER
NERDS
MARKETERS WHO ARE
GAMER NERDS
SELLING TO THE WEIRD USING
OVERLAP IS GOOD FOR EVERY
TACTIC & CHANNEL
1 2
LOTSA MENTIONS
LOTSA LINKS
LOTSA HAPPY SOCIAL STUFF
LIKES
CARTOONS
LIKES STAR
WARS
DRAW STAR WARS
CARTOONS
FINDING OVERLAP
ONE WAY TO FIND
OVERLAP: THINK
1 3
DOG OWNERS
OUT OF
SHAPE
DOG OWNERS WHO
NEED EXERCISE
DOG OWNERS
DOG OWNERS OUT OF
SHAPE
DOG OWNERS WHO
NEED EXERCISE
I DON‟T NEED TO KNOW
WHAT THIS IS
1 4
DOG OWNERS OUT OF
SHAPE
DOG OWNERS WHO
NEED EXERCISE
I JUST NEED TO KNOW
ABOUT THIS
CHECK CHATTER: GOOGLE
1 5
Checking for questions & discussion:
phrase + “ “ + ?
1 6
Checking for questions & discussion:
phrase + “ “ + ? site:quora.com
1 7
CHECK CHATTER: TOPSY
1 8
AUDIENCE OF 3?
THAT‟S FINE
1 9
They‟re more likely to
spread the word.
ANOTHER WAY
TO FIND OVERLAP:
RANDOM AFFINITY
2 0
ANOTHER WAY
TO FIND OVERLAP:
RANDOM AFFINITY: TWO
IDEAS LINKED ONLY BY THE
FACT THAT A GROUP OF
PEOPLE LIKE THEM BOTH.
“PEOPLE WHO LIKE
SCRABBLE ARE 2X MORE
LIKELY TO LIKE LIME JELLO.”
TELEPATHY NOT REQUIRED
STEP 1: PICK NETWORKS
ANYWHERE PEOPLE
PARTICIPATE
AMAZON.COM
FACEBOOK
REDDIT
2 1
THINK: “PEOPLE WHO LIKED
ALSO LIKED”
STEP 2: RESEARCH
SEEK THE RANDOM
2 2
YOU’RE A TRAVEL COMPANY.
YOU WANT TO COMPETE WITH
THE LONELY PLANET.
SORTA RANDOM
RANDOM AFFINITIES
CAN DRIVE CONTENT
10 GREAT TRAVEL SMOOTHIES
BEST SMOOTHIES IN EUROPE
SMOOTHIE CONSUMPTION PER
CAPITA BY COUNTRY
2 3
RANDOM AFFINITIES
CAN DRIVE AD TARGETING
TEST ADS TARGETING THEM
2 4
TEST ADS
TARGETING THEM
2 5
FACEBOOK AD PLANNER
2 6
SOMETIMES FACEBOOK IS INSANE
2 7
LOOKING TO START A
GAMING GROUP?
2 8
START A BRUCE CAMPBELL
FAN CLUB
This is still not truly data, right?
2 9
3 0
LIKESTER.COM
5335
4462
4352
4202
4179
4042
3894
3825
3764
3651
3642
3632
National Geographic
Barack Obama
The Beatles
Starbucks
Traveli...
LIKES THE
BEATLES
LIKES TO TRAVEL
ADS ON SPOTIFY
WISDOM.COM
3 1
GREAT DATA…
WISDOM.COM
…ROUGH BUSINESS MODEL
3 2
DON‟T LOOK AT LIKES
LOOK AT ACTIVITY
3 2
DON‟T LOOK AT LIKES
LOOK AT ACTIVITY
HOW MANY POST TO PAGE A?
AND PAGE B?
ON REDDIT?
ON FACEBOOK?
ON TWITTER?
A GUY CAN DREAM…
…OR START CODING.
USEFUL
CONSISTENT
SIGNIFICANT
+
WEIRD
BUTWEIRD ONLY GETS
YOU SO FAR.
BE
USEFUL
SIGNIFICANT MUST HAVE REAL
VALUE TO THE AUDIENCE
3 3
WEIRD GUIDES AUDIENCE
USEFUL PROVIDES
DEFINITE VALUE THAT
RETAINS AUDIENCE
FIND QUESTIONS
ANSWER QUESTIONS
3 4
GOOGLE SUGGEST, OF COURSE
3 5
QUORA.COM
3 6
QUORA.COM IS LIKE FOCUS GROUPS, BUT
DIPPED IN CHOCOLATE.
FIRST, GET SCRAPER
(CHROME REQUIRED)
3 7
FIND A TOPIC
VIEW QUESTIONS
3 8
SCROLL A BIT
LOADS MORE
QUESTIONS
HIGHLIGHT 1 QUESTION
KILL ALL OF THE CHARACTERS AT
LEAST ONCE.
3 9
INTJ = CHAOTIC GOOD
4 0
EXPORT/PASTE TO EXCEL
TEXT TO COLUMNS
COPY/PASTE THE BULLET
REMOVE „FOLLOWERS‟
SORT
A LESS WEIRD EXAMPLE:
300+ QUESTIONS
GETTING FANCY: PULLING
OUT ANSWER COUNT
4 1
IT‟S EASY!!!
=IF(ISERROR(SUM(MID(A2,FIN
D("Answer",A2)-
3,3),1)),REPLACE(MID(A2,FIND(
"Answer",A2)-
3,3),1,1,""),MID(A2,FI...
IT‟S EASY!!!
NOW, I CAN FIND QUESTIONS WITH LOTS
OF FOLLOWERS/FEW ANSWERS.
MAKING WAVES
ENTERTAINMENT
4 2
“WE CHOOSE TO GO TO
THE MOON…”
4 3
NO ONE IS BORING
DON‟T LET CHANNEL DRIVE
MESSAGE
4 4
USEFUL GETS HEARD
FOLLOWERWONK SEARCH BIOS
4 5
STALK REACH OUT TO THESE FOLK
SLIDESHARE.NET
4 6
FREE EBOOKS ON KINDLE
4 7
20,000+ people get auto-
notifications.
OUTBRAIN.COM
STUMBLEUPON PAID DISCOVERY
FACEBOOK
RETARGETING
4 8
ZERO CLICKS
72 CLICKS IN 2 HOURS
4 9
ISN‟T SIGNIFICANCE JUST
ABOUT CONTENT?
ISN‟T SIGNIFICANCE JUST
ABOUT CONTENT?
5 0
BE
CONSISTENT
DON‟T PROMISE ME CHOCOLATE
CHIP AND GIVE ME OATMEAL
RAISIN
5 0
USABILITY MATTERS
5 1
SPEED‟S KIND OF IMPORTANT
CORRELATION TO CONVERSIONS
5 2
CONSISTENCY IN ALL THINGS
CEMENTS SIGNIFICANCE
MESSAGE
BEHAVIOR
PLATFORM
DELIVERY
WIBBLY WOBBLY STUFF
from dr. who
LOCATION
5 3
RESPONSE
5 4
5 5
CONVERSATION-BUILDING
STICKY
WON‟T TRIGGER THE
SAME RESPONSE AS
CONVERSATION-BUILDING
5 6
WEIRD
USEFUL
SIGNIFICANT
+
SIGNIFICANT
CONSISTENT+
RANKINGS
SOCIAL
SALES
BRAND
5 7
INSPIRATIONAL
CONCLUSION
THIS STUFF IS
REALLY HARD
SIGNIFICANCE TAKES WORK
SIGNIFICANCE ALWAYS WORKS
SIGNIFICANCE PAYS OFF
AND THE ROI IS DAMNED GOOD
5 8
1 PRINT AD PUBLICATION:
$50,000
REACH: 250,000
COST: $.20/PERSON
ROI: $0.0000000000000000
MESSAGING, 10 CREATIVE, ADJUST
EXISTING: $30,000
REACH: 250,000
COST: $.04/PERSON
ROI: 10:1
HOW MUCH WOULD THESE COST?
DA 70+
8 LINKS x $100/link
$800
PENGUIN DISCOUNT
DA 70+
8 LINKS x $100/link
$800 PER MONTH
$9600 PER YEAR
DA 70+
3 tries
$2000/try
$6000 PER YEAR
DA 70+
3 tries
$2000/try
$6000 PER YEAR
No pissed penguins? Priceless.
SIGNIFICANCE FILTERS THE SHINY
THINGS
5 9
WILL THIS BUILD SIGNIFICANCE?
HOW ABOUT THIS?
OR THIS?
DON‟T QUIT
THIS
NEVER, EVER SPLIT THE
(ADVENTURING) PARTY
6 0
aka STAY FOCUSED
6 0
THE SIGNIFICANT SHALL
INHERIT THE INTERNET
@PORTENTINT
IAN@PORTENT.COM
PORTENT.CO/sigannt
COMMENCE HECKLING
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant
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Ian Lurie_SearchLove San Diego 2013_Weird Useful Significant

  1. 1. WEIRD, USEFUL, SIGNIFICANTINTERNET MARKETING IN 2013 Related links at: portent.co/sigannt
  2. 2. Ian Lurie @portentint ian@portent.com
  3. 3. Before I was I spent time at
  4. 4. I DO MY OWN STUNTS portent.co/sigannt
  5. 5. 60 TIPS. 30 MINUTES. portent.co/sigannt
  6. 6. 0 1
  7. 7. aka: HAPPENS
  8. 8. PART 1: IN WHICH I INTRODUCE A STORY AS OLD AS CIVILIZATION
  9. 9. MARKETING TIP GETS ATTENTION
  10. 10. THE GRAPH HAS A DECENT MARKETING IDEA GOOD STUFF HAPPENS
  11. 11. EVERYONE GETS PUMPED
  12. 12. 300 in 2 days
  13. 13. If you‟re going to flog the crap out of a word 0 2
  14. 14. LOOK IT UP FIRST. 0 2
  15. 15. THE GRAPH HAS A DECENT MARKETING IDEA GOOD STUFF HAPPENS
  16. 16. THE GRAPH OF SHAME HAS A DECENT MARKETING IDEA
  17. 17. TOTAL FAILURE
  18. 18. WRITE _____ IS DEAD BLOG POST
  19. 19. I MAY GET VIOLENT 0 3
  20. 20. MARKETING HAS NOT CHANGED 0 4
  21. 21. MARKETING IS ABOUT SIGNIFICANCE 0 5
  22. 22. SIGNIFICANCE THE QUALITY OF BEING WORTHY OF ATTENTION FROM THE DICTIONARY:
  23. 23. SIGNIFICANCE THE QUALITY OF BEING WORTHY OF ATTENTION TO PEOPLE WHO MAY NEVER BUY, BUT WILL ALWAYS SPREAD THE WORD. IAN‟S MARKETING VERSION:
  24. 24. YOU CANNOT BUY OR FORCE SIGNIFICANCE 0 6
  25. 25. YOU CAN‟T GET IT WITH „CONTENT MARKETING‟
  26. 26. YOU INVITE SIGNIFICANCE
  27. 27. YOU INVITE SIGNIFICANCE BY STANDING OUT TO THOSE WHO ARE COMPELLED TO RESPOND… (aka THE WEIRD) --from Seth Godin‟s We Are All Weird
  28. 28. …BY MAKING YOURSELF USEFUL…
  29. 29. …AND THROUGH CONSISTENCY.
  30. 30. USEFUL CONSISTENT SIGNIFICANT + WEIRD 0 7
  31. 31. WEIRD
  32. 32. READ WE ARE ALL WEIRD (Seth Godin) 0 8
  33. 33. IT‟S HARD TO STAND OUT FROM THE CROWD. SO DON‟T HANG OUT WITH THE CROWD.
  34. 34. INSTEAD, CHOOSE THE WEIRD. REALLY LIKES WAFFLES 0 9
  35. 35. WEIRD = A NICHE. ANY NICHE. ALLERGIC TO WOOL
  36. 36. WEIRD DOESN‟T MEAN CRAZY 1 0
  37. 37. SO HOW DO YOU FIND YOUR IDEAL WEIRD?
  38. 38. LOOK FOR OVERLAP 1 1
  39. 39. NEED APPLIANCES LIKE TO SEE STUFF GET SMASHED WILL IT BLEND
  40. 40. MARKETERS GAMER NERDS MARKETERS WHO ARE GAMER NERDS
  41. 41. SELLING TO THE WEIRD USING OVERLAP IS GOOD FOR EVERY TACTIC & CHANNEL 1 2
  42. 42. LOTSA MENTIONS
  43. 43. LOTSA LINKS
  44. 44. LOTSA HAPPY SOCIAL STUFF
  45. 45. LIKES CARTOONS LIKES STAR WARS DRAW STAR WARS CARTOONS
  46. 46. FINDING OVERLAP
  47. 47. ONE WAY TO FIND OVERLAP: THINK 1 3
  48. 48. DOG OWNERS
  49. 49. OUT OF SHAPE DOG OWNERS WHO NEED EXERCISE DOG OWNERS
  50. 50. DOG OWNERS OUT OF SHAPE DOG OWNERS WHO NEED EXERCISE I DON‟T NEED TO KNOW WHAT THIS IS 1 4
  51. 51. DOG OWNERS OUT OF SHAPE DOG OWNERS WHO NEED EXERCISE I JUST NEED TO KNOW ABOUT THIS
  52. 52. CHECK CHATTER: GOOGLE 1 5
  53. 53. Checking for questions & discussion: phrase + “ “ + ? 1 6
  54. 54. Checking for questions & discussion: phrase + “ “ + ? site:quora.com 1 7
  55. 55. CHECK CHATTER: TOPSY 1 8
  56. 56. AUDIENCE OF 3? THAT‟S FINE 1 9
  57. 57. They‟re more likely to spread the word.
  58. 58. ANOTHER WAY TO FIND OVERLAP:
  59. 59. RANDOM AFFINITY 2 0 ANOTHER WAY TO FIND OVERLAP:
  60. 60. RANDOM AFFINITY: TWO IDEAS LINKED ONLY BY THE FACT THAT A GROUP OF PEOPLE LIKE THEM BOTH.
  61. 61. “PEOPLE WHO LIKE SCRABBLE ARE 2X MORE LIKELY TO LIKE LIME JELLO.”
  62. 62. TELEPATHY NOT REQUIRED
  63. 63. STEP 1: PICK NETWORKS ANYWHERE PEOPLE PARTICIPATE
  64. 64. AMAZON.COM FACEBOOK REDDIT 2 1
  65. 65. THINK: “PEOPLE WHO LIKED ALSO LIKED” STEP 2: RESEARCH
  66. 66. SEEK THE RANDOM 2 2
  67. 67. YOU’RE A TRAVEL COMPANY. YOU WANT TO COMPETE WITH THE LONELY PLANET.
  68. 68. SORTA RANDOM
  69. 69. RANDOM AFFINITIES CAN DRIVE CONTENT
  70. 70. 10 GREAT TRAVEL SMOOTHIES BEST SMOOTHIES IN EUROPE SMOOTHIE CONSUMPTION PER CAPITA BY COUNTRY
  71. 71. 2 3 RANDOM AFFINITIES CAN DRIVE AD TARGETING
  72. 72. TEST ADS TARGETING THEM 2 4
  73. 73. TEST ADS TARGETING THEM 2 5
  74. 74. FACEBOOK AD PLANNER 2 6
  75. 75. SOMETIMES FACEBOOK IS INSANE 2 7
  76. 76. LOOKING TO START A GAMING GROUP? 2 8
  77. 77. START A BRUCE CAMPBELL FAN CLUB
  78. 78. This is still not truly data, right?
  79. 79. 2 9
  80. 80. 3 0 LIKESTER.COM
  81. 81. 5335 4462 4352 4202 4179 4042 3894 3825 3764 3651 3642 3632 National Geographic Barack Obama The Beatles Starbucks Traveling Music Photography Coldplay Michael Jackson Lady Gaga Bob Marley Coca-Cola Observed overlap with 'The Lonely Planet'
  82. 82. LIKES THE BEATLES LIKES TO TRAVEL ADS ON SPOTIFY
  83. 83. WISDOM.COM 3 1 GREAT DATA…
  84. 84. WISDOM.COM …ROUGH BUSINESS MODEL
  85. 85. 3 2 DON‟T LOOK AT LIKES LOOK AT ACTIVITY
  86. 86. 3 2 DON‟T LOOK AT LIKES LOOK AT ACTIVITY
  87. 87. HOW MANY POST TO PAGE A? AND PAGE B? ON REDDIT? ON FACEBOOK? ON TWITTER?
  88. 88. A GUY CAN DREAM…
  89. 89. …OR START CODING.
  90. 90. USEFUL CONSISTENT SIGNIFICANT + WEIRD
  91. 91. BUTWEIRD ONLY GETS YOU SO FAR.
  92. 92. BE USEFUL SIGNIFICANT MUST HAVE REAL VALUE TO THE AUDIENCE 3 3
  93. 93. WEIRD GUIDES AUDIENCE
  94. 94. USEFUL PROVIDES DEFINITE VALUE THAT RETAINS AUDIENCE
  95. 95. FIND QUESTIONS ANSWER QUESTIONS 3 4
  96. 96. GOOGLE SUGGEST, OF COURSE 3 5
  97. 97. QUORA.COM 3 6
  98. 98. QUORA.COM IS LIKE FOCUS GROUPS, BUT DIPPED IN CHOCOLATE.
  99. 99. FIRST, GET SCRAPER (CHROME REQUIRED) 3 7
  100. 100. FIND A TOPIC
  101. 101. VIEW QUESTIONS
  102. 102. 3 8
  103. 103. SCROLL A BIT LOADS MORE QUESTIONS
  104. 104. HIGHLIGHT 1 QUESTION
  105. 105. KILL ALL OF THE CHARACTERS AT LEAST ONCE. 3 9
  106. 106. INTJ = CHAOTIC GOOD 4 0
  107. 107. EXPORT/PASTE TO EXCEL
  108. 108. TEXT TO COLUMNS
  109. 109. COPY/PASTE THE BULLET
  110. 110. REMOVE „FOLLOWERS‟
  111. 111. SORT
  112. 112. A LESS WEIRD EXAMPLE: 300+ QUESTIONS
  113. 113. GETTING FANCY: PULLING OUT ANSWER COUNT 4 1
  114. 114. IT‟S EASY!!! =IF(ISERROR(SUM(MID(A2,FIN D("Answer",A2)- 3,3),1)),REPLACE(MID(A2,FIND( "Answer",A2)- 3,3),1,1,""),MID(A2,FIND("Answer ",A2)-3,3))
  115. 115. IT‟S EASY!!!
  116. 116. NOW, I CAN FIND QUESTIONS WITH LOTS OF FOLLOWERS/FEW ANSWERS.
  117. 117. MAKING WAVES ENTERTAINMENT 4 2
  118. 118. “WE CHOOSE TO GO TO THE MOON…”
  119. 119. 4 3 NO ONE IS BORING
  120. 120. DON‟T LET CHANNEL DRIVE MESSAGE 4 4
  121. 121. USEFUL GETS HEARD
  122. 122. FOLLOWERWONK SEARCH BIOS 4 5
  123. 123. STALK REACH OUT TO THESE FOLK
  124. 124. SLIDESHARE.NET 4 6
  125. 125. FREE EBOOKS ON KINDLE 4 7
  126. 126. 20,000+ people get auto- notifications.
  127. 127. OUTBRAIN.COM STUMBLEUPON PAID DISCOVERY FACEBOOK RETARGETING 4 8
  128. 128. ZERO CLICKS
  129. 129. 72 CLICKS IN 2 HOURS 4 9
  130. 130. ISN‟T SIGNIFICANCE JUST ABOUT CONTENT?
  131. 131. ISN‟T SIGNIFICANCE JUST ABOUT CONTENT?
  132. 132. 5 0
  133. 133. BE CONSISTENT DON‟T PROMISE ME CHOCOLATE CHIP AND GIVE ME OATMEAL RAISIN 5 0
  134. 134. USABILITY MATTERS 5 1
  135. 135. SPEED‟S KIND OF IMPORTANT CORRELATION TO CONVERSIONS 5 2
  136. 136. CONSISTENCY IN ALL THINGS CEMENTS SIGNIFICANCE
  137. 137. MESSAGE BEHAVIOR PLATFORM DELIVERY WIBBLY WOBBLY STUFF from dr. who
  138. 138. LOCATION 5 3
  139. 139. RESPONSE 5 4
  140. 140. 5 5
  141. 141. CONVERSATION-BUILDING
  142. 142. STICKY
  143. 143. WON‟T TRIGGER THE SAME RESPONSE AS CONVERSATION-BUILDING 5 6
  144. 144. WEIRD USEFUL SIGNIFICANT +
  145. 145. SIGNIFICANT CONSISTENT+ RANKINGS SOCIAL SALES BRAND 5 7
  146. 146. INSPIRATIONAL CONCLUSION
  147. 147. THIS STUFF IS REALLY HARD
  148. 148. SIGNIFICANCE TAKES WORK
  149. 149. SIGNIFICANCE ALWAYS WORKS
  150. 150. SIGNIFICANCE PAYS OFF
  151. 151. AND THE ROI IS DAMNED GOOD 5 8
  152. 152. 1 PRINT AD PUBLICATION: $50,000 REACH: 250,000 COST: $.20/PERSON ROI: $0.0000000000000000
  153. 153. MESSAGING, 10 CREATIVE, ADJUST EXISTING: $30,000 REACH: 250,000 COST: $.04/PERSON ROI: 10:1
  154. 154. HOW MUCH WOULD THESE COST?
  155. 155. DA 70+ 8 LINKS x $100/link $800 PENGUIN DISCOUNT
  156. 156. DA 70+ 8 LINKS x $100/link $800 PER MONTH $9600 PER YEAR
  157. 157. DA 70+ 3 tries $2000/try $6000 PER YEAR
  158. 158. DA 70+ 3 tries $2000/try $6000 PER YEAR No pissed penguins? Priceless.
  159. 159. SIGNIFICANCE FILTERS THE SHINY THINGS 5 9
  160. 160. WILL THIS BUILD SIGNIFICANCE?
  161. 161. HOW ABOUT THIS?
  162. 162. OR THIS?
  163. 163. DON‟T QUIT THIS
  164. 164. NEVER, EVER SPLIT THE (ADVENTURING) PARTY 6 0
  165. 165. aka STAY FOCUSED 6 0
  166. 166. THE SIGNIFICANT SHALL INHERIT THE INTERNET
  167. 167. @PORTENTINT IAN@PORTENT.COM PORTENT.CO/sigannt COMMENCE HECKLING

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