Chris Savage_SearchLove San Diego_Pulling Back the Curtain of Video SEO

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Chris Savage_SearchLove San Diego_Pulling Back the Curtain of Video SEO

  1. 1. PULLING BACK THE CURTAIN OF VIDEO SEO by Chris Savage Search Love - September 2013 Friday, September 6, 13
  2. 2. @csavage FRIENDS MAKING THINGS Friday, September 6, 13 Started 7 years ago. Focused on being a part of the shift going forward.
  3. 3. @csavage WISTIA TODAY Friday, September 6, 13
  4. 4. @csavage VIDEO SEO ISN’T HARD Friday, September 6, 13
  5. 5. @csavage WHY USE VIDEO AT ALL? WHERE TO SEND YOUR TRAFFIC? Friday, September 6, 13
  6. 6. @csavage AMAZON.COM Friday, September 6, 13
  7. 7. @csavage All of human history Caves Agoras InternetsStores No more people involved in purchases!!!!!! Friday, September 6, 13
  8. 8. @csavage THE AGORA Friday, September 6, 13
  9. 9. @csavage Video brings humans back into the buying process. magictricks.com Friday, September 6, 13
  10. 10. @csavage Paul from Wisegrass.com Friday, September 6, 13 http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/
  11. 11. @csavage VIDEO IS TRUST Friday, September 6, 13
  12. 12. @csavage BORING SURVEY EATS TRUST Friday, September 6, 13
  13. 13. @csavage Friday, September 6, 13 http://wistia.com/blog/content-and-events-survey-2013/
  14. 14. @csavage ~1,000 survey responses!!! #omfg Friday, September 6, 13
  15. 15. @csavage WHERE DO YOU WANT VIEWERS TO GO? Friday, September 6, 13
  16. 16. @csavage DRIVE CONVERSIONS Friday, September 6, 13
  17. 17. @csavage BRANDING EQUALS WIN Friday, September 6, 13
  18. 18. @csavage Make life easy for the robots Friday, September 6, 13 The rules are the same, it all comes down to make life easy for robots.
  19. 19. @csavage Video Sitemaps http://bit.ly/videoseophil Friday, September 6, 13
  20. 20. @csavage Open graph tags Friday, September 6, 13
  21. 21. @csavage Schema.org Friday, September 6, 13
  22. 22. @csavage Captions & Transcripts Friday, September 6, 13
  23. 23. @csavage Robots hate being tricked. Friday, September 6, 13
  24. 24. @csavage Video placement & size Friday, September 6, 13
  25. 25. @csavage PAYWALLS Friday, September 6, 13
  26. 26. @csavage START OPTIMIZING BEFORE PRODUCTION Friday, September 6, 13
  27. 27. @csavage Friday, September 6, 13
  28. 28. @csavage “how to” “building” “creating” “making” “install” “show me” WALKTHROUGH WORDS Friday, September 6, 13
  29. 29. @csavage MAKING BETTER VIDEOS TOMORROW Friday, September 6, 13
  30. 30. @csavage START (S)CRAPPY Friday, September 6, 13
  31. 31. @csavage START (S)CRAPPY Friday, September 6, 13
  32. 32. @csavage Use the camera you already have Friday, September 6, 13
  33. 33. @csavage GET LIGHTS!!!!!!!! http://bit.ly/lighting-kit Friday, September 6, 13 http://wistia.com/blog/your-first-lighting-kit/
  34. 34. @csavage TAKE MORE CHANCES Friday, September 6, 13 http://wistia.com/blog/wistia-office-switch/
  35. 35. @csavage Friday, September 6, 13
  36. 36. PUTYOURSELVES ON CAMERA Friday, September 6, 13
  37. 37. @csavage BUILD AN AUDIENCE Friday, September 6, 13
  38. 38. @csavage BUILD AN AUDIENCE Friday, September 6, 13
  39. 39. @csavage ITERATE Friday, September 6, 13
  40. 40. @csavage Video is your best opportunity for trust Friday, September 6, 13
  41. 41. @csavage Video is your best opportunity for trust Be strategic about where people watch Friday, September 6, 13
  42. 42. @csavage Video is your best opportunity for trust Be strategic about where people watch Make life easy for the robots Friday, September 6, 13
  43. 43. @csavage Video is your best opportunity for trust Be strategic about where people watch Make life easy for the robots Optimize before you make video Friday, September 6, 13
  44. 44. @csavage Video is your best opportunity for trust Be strategic about where people watch Make life easy for the robots Optimize before you make video Make better videos Friday, September 6, 13
  45. 45. @csavage THANK YOU! Any questions? wistia.com/learning - chris@wistia.com Friday, September 6, 13

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