30% of travel industry website visitors are unsavory competitors, hackers, spammers, and fraudsters. Fact is, travel suppliers, OTAs, and metasearch sites are all being scraped by bots which hurts their marketing metrics, SEO, website performance, and customer loyalty.
View this presentation to understand:
- The prevalence and impact of bots on your website
- How to improve your online KPIs
- How to identify and block fraudsters and scrapers
- When a web scraper is actually good
The future of online travel and website security