Think about the dynamic duos in history. You have Batman and Robin. Steve Wozniak and Steve Jobs. Paul McCartney and John Lennon. Fred Astaire and Ginger Rogers. Thelma and Louise. Bert and Ernie.
And don't forget: Employees and content.
That's right. Employees and content – a duo that is as classic as peanut butter and chocolate.
If you're checking out this slide deck, you already know that your employees are stars on social media. By acting as marketers for your company, they can build brand awareness, boost leads, and drive revenue.
But here's the catch: your employees need a co-star. They need something that can make them shine even brighter on social media. They need content.
Without content, your employees are rather dull advocates for your company. I mean, without content, what will they post to LinkedIn and Twitter?
That's why an employee advocacy strategy without a content strategy is no strategy at all.
Take a look at this SlideShare, and learn more about content marketing's starring role in employee advocacy.