Dirtball Brand Deck


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Detailing our brand and demographics.

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Dirtball Brand Deck

  1. 1. Eco active. American Eco . Active . American Dirtball, the brainchild of Joe Fox, Dirtball, the original recycled, race car driver, entrepreneur and American, street savvy North Carolina native, founded in brand worn by extreme 2008. sports enthusiasts. 1
  2. 2. Eco active. American Eco . Active . American Philosophy Dirtball is a brand based company We are not tree huggers but we providing only the highest quality sure want to stop the destruction eco-friendly products available. of our planet. Our collections are produced using only eco-friendly Dirtball believes in preserving the organic cotton and recycled post planet and everything we make consumer materials, everything is and do is in consideration of manufactured in modern factories our environment. under fair trade conditions. Dirtball offers a 20% discount for next purchase of the Dirtball original short when the customer returns their old used Dirtball garment. We are a member of “1% for the Planet”. 2
  3. 3. Eco active. American Eco . Active . American Quick Facts ...On present day textile manufacturing and its impact on global warming Waste and impact on • Cotton uses some 25% of the the environment: world’s insecticides, even though it is grown on 2.4% of the world’s • It takes 1/3 lb of agricultural land. chemicals to produce 1 standard cotton t-shirt. • Cotton consumes 60% of the insecticides applied in the U.S. • Cotton requires 22,000 litres of water to produce 1 kilogram • 3 billion plastic bottles recycled of cotton lint making it the most is the equivalent of saving over fresh water intensive crop in the half a million barrels of oil and world. eliminating 400,000 tons of harmful air emissions which contribute to acid rain, global warming and smog. 3
  4. 4. Eco active. American Eco . Active . American Quick Facts ...On Recycling • Recycling post-consumer cotton • The majority of the organic helps to keep 5 billion pounds cotton is produced in Asia and of waste from going into U.S. shipped to the U.S. offsetting any landfills. environmental benefits due to the transportation resulting carbon. • By buying fabric made with recycled cotton, we reduce the • Dirtball produce all garments effects of insecticides and other as close to market territories as chemicals in our soil, air and water possible in order to reduce our tables. carbon footprint. • Recycled cotton doesn’t use the same level of manual labor or land use that is required for conventionally grown cotton. 4
  5. 5. Eco . Active . American Quick Facts... ...On Dirtball Products • Each Dirtball T-shirt contains 6 16oz. water bottles. • Dirtball offers incentives to customers who return their shorts after use so the fabric can be recycled back into production. No other clothing company has a recyclable short. • All prints are done using ECO friendly substrates whenever possible. 5
  6. 6. Eco active. American Eco . Active . American Eco Facts... All our gear is made from 100% Recycled cotton and / or “ With a virtually zero carbon footprint, no other clothing 100% recycled water bottles, brand can claim to be as a process that has been environmentally ” recently pioneered by knitting responsible as Dirtball. fabric with thread extruded from 1000’s of plastic No other brand is able to offer water bottles. a product line like Dirtball, eco- friendly, popular and fashionable. 6
  7. 7. Eco active. American Eco . Active . American Target Market Our target consumer has a wide Focusing on a younger range of interests but ultimately demographic in the action sports has an active lifestyle. There is arena helps further position the something in the collection for brand for longevity. everyone from ages 12 – 30 yrs, prints with attitude, to classic Old Skool designs. Whether heading for the local skate park, setting off to the beach or partying at the weekend, we offer a range of stylish choices that are both practical, hardwearing and trendy. 7
  8. 8. Eco active. American Eco . Active . American Content Dirtball t shirts are made out of Hardware includes a slick range 65% recycled cotton fibre and 35% of eco friendly manufactured recycled plastic water bottles. Snowboards and Skate decks. The shorts are 100% recycled plastic water bottles, which have been repurposed to create a high- quality polyester blend fabric. 8
  9. 9. Eco active. American Eco . Active . American Sustainability “ My goal with the new line of shorts is to combine style, a rugged nature, with a New for 2011 is a “water bottle- based” fully functional Snowboard jacket with moisture management social conscience. system, sustainably grown cotton Joe Fox ” President, Dirtball Fashion canvas jeans, a cool range of boardshorts made from 100% recycled plastic bottles and a full collection of recycled content sweatshirts and accessories. 9
  10. 10. Eco active. American Eco . Active . American Product Mix 10 10
  11. 11. Volcom Eco active. American Eco . Active . American Brand Within our niche, we have no Some of the larger are: Positioning direct competition. Volcom In general, however, our Patagonia competition will cover over 50 Mountain Hard Wear outdoor and action sports brands. 686 Burton Salomon Billabong Hurley Quiksilver 11
  12. 12. Eco active. American Eco . Active . American Brand Values Active leisure attitude lifestyle brand Cool, on trend but effortless in approach 100% Eco friendly Kids to adults ages 12- 30 yrs 12
  13. 13. Eco active. American Eco . Active . American Avenues to Wholesale distribution Market Independent retail sales Retail concessions Consumer trade events Pop up stores Online store 13
  14. 14. $22.00 $24.00 $20.00 $45.00 $45.00 $40.00 $60.00 Eco active. American $80.00 $55.00 Eco . Active . American Pricing “ We are keenly priced in an aggressive market and have the added value of Eco friendly products. “ ” Our clothes are worn by top athletes in the extreme sports world. ” 14
  15. 15. Eco active. American Eco . Active . American Marketing and Athlete / Event Sponsorship: Trade Shows: Public Relations Dirtball strives to sponsor athletes Attendance to the bi-annual Action that offer great charisma and can Sports Retailer Shows and Surf carry themselves as ambassadors Industry Expos in the U.S.A for the brand. and Europe. We support extreme sports events Online: in line with our brand culture, and in 2010 will be sponsoring Alan SEO / Back link / Blogging / Social Arnette in his quest to conquer Networking – All used to generate Mount Everest in aid of Alzheimer’s site traffic and increase brand Disease. We also recognize awareness. the great work being done by THE BIG ISSUE to protect the homeless in the U.K. and will be sponsoring their Mount Kilimanjaro Trek in Spring 2010. 15
  16. 16. Eco active. American Eco . Active . American Marketing and The retail marketing strategy of Online affiliation with partner sites Public Relations Dirtball centers around creating is another income stream and also a strong corporate identity that increases overall site traffic driving clearly defines our market niche. higher internet sales. Joe Fox, President of Dirtball has become a T.V. personality in recent Marketing to both brick and mortar months and has enjoyed several and online stores. Dirtball are appearances on FOX News and always interested in Partnership Local T.V. stations. He is a natural and joint venture opportunities and in front of the camera and is a recently teamed up with Mountain great ambassador for the brand. Khakis to offer a cross-branded special edition T Shirt. An affiliate ECO friendly PR stunts to create agreement on both websites also brand awareness. increases brand awareness and increased traffic means more sales! Press releases, blogs, and social networking sites are essential to Print Advertising in conjunction brand building. with magazine articles or in the form of Advertorials. 16
  17. 17. Joe Fox, President DIRTBALL Kris Barber, V.P. of Sales - Europe joe@dirtballfashion.com kris@dirtballfashion.com Lee Spach, V.P. of Sales - USA European Office lee@dirtballfashion.com 1 Spencer Avenue Head Office London N13 4TS 246-F Trade Alley Hickory, NC 28601 Phone: ++(0)7889 180439 Phone: (828) 304-1286 www.dirtballfashion.com sales@dirtballfashion.com 17