There’s never been a time quite like this one. Technological revolutions are usually bottom up affairs. Fortunately “green” just hasn’t worked out that way. The sustainability surge – like the IT boom before it – depends on independent innovators, entrepreneurs and of course on the contractors who actually do the work. But in this time around Federal, State and even local governments have been actively lending contractors and entrepreneurs a helping hand in the form of spending, tax credits and even community task force initiatives.
However, if you’re in the business of on the ground sustainable and scalable home retrofitting, even efforts at that level may seem a tad distant and discontented to your company’s everyday concerns. But what if they aren’t? What if recently passed legislation drove consumers through readily accessible but mostly untapped marketing venue? More importantly, if so, will pending initiatives continue the trend?