Virginia Employment Commission Presentation | Social Media
Social Media Coordinator DirectEmployers Associa6on
To provide employers an employment network that is cost-effective, improves labormarket efficiency and reaches an ethnically diverse national and internationalworkforce.• Over 650 Member Companies Ø Majority from the Fortune 1500• 17 Board of Directors Ø All unpaid seats comprised of Member Companies (elected)• Member focused, non-profit organization 501(c)(6)• Pioneers of Internet Recruitment Ø 1992 Built the 1st online job board called Online Career Center (OCC) Ø OCC purchased by TMP in 1995 (Monster board/OCC merger = Monster.com)• Market Experts and Leaders• Advanced Technology / Automation• World-class products, services, deliverables…• Advocacy for OFCCP Compliance• Social Jobs Partnership – formed Q4 2011 – www.facebook.com/socialjobs Ø Facebook, DOL, NASWA, NACE & DirectEmployers Association
A private non-profit Association founded in 1937 financed primarily by annual duesfrom member state agencies. Their members administer unemployment insurance,employment services, workforce training, labor market information programs andmore. More information available at: http://www.naswa.org/• Serve as an advocate for state workforce programs and policies;• To be a liaison to federal workforce system partners; and,• A forum for the exchange of information and practices.• Began as a response to the USDOL’s discontinuation of AJB.• Partnership between NASWA and DirectEmployers• Today ALL state workforce agencies, including Puerto Rico, DC and Guam have signed NLX agreements.• Offered at no cost to State Workforce Agencies, job seekers and employers.• Meets Wagner-Peyser Act requirement of “a nationwide system of public labor exchange services.”• National hub at http://us.jobs
What social network crossed the 10 millionmark faster than any other standalone site inhistory?What social network is considered the world’slargest professional network on the Internetwith 150 million+ members in over200 countries and territories?What social network has over 1 millionlinks shared in 20 minutes?What social network has over 1 billion postsevery 3 days?Sources:1) http://press.linkedin.com/about2) http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/3) http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
http://www.theconversationprism.com/But don’t try to do it all, pick what makes sense for your objectives
Companies using social media to recruit: Sources:1) http://www.mdgadvertising.com/blog/wp-content/uploads/2011/08/ the_roi_of_social_media_mdg_advertising_infographic.png
Of those respondents using social media for recruiting: 87% usingLinkedIn55% usingFacebook47% usingTwitter12% usingYouTube
Of those respondents using social media for recruiting: 94.5% successfully hired through LinkedIn 24.2% successfully hired through Facebook15.9% successfully hired through Twitter 3.1% successfully hired through company blog
Of those respondents using social media for recruiting: 91.7% usingLinkedIn66% usingFacebook53.3% usingTwitter26.7% usingYouTube
50% of job seekers s6ll spend most their 6me searching on tradi1onal job boards 29% of job seekers use social media as their primary tool for job searching Sources: 1) http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting-real-video/ 2) http://mashable.com/2011/07/10/digital-resume/ 3) http://www.businessinsider.com/7-cool-resumes-we-found-on-pinterest-2012-2
• Fill out LinkedIn proﬁle 100% • Create a TwiGer account for professional life. • Overhaul Facebook proﬁle to showcase strengths, experience. • Make connec6ons -‐ then leverage them to get resume in front of a hiring manager • Go to industry events Sources: 1) http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1
57% of job seekers expect a company to interact with fans & followersBoth active & passive job seekers say they use a company’s social mediapage to apply to jobs posted, ask and get answers questions and getinformation –not the company’s website59% of job seekers agree that what is said by others about a company ismore important in how they form their opinion about a company than what acompany says about itself70% agree that positive posts from fans or followers on a company’s socialmedia site would make them more likely to apply for a job at that company Sources: 1) http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations
• Potentially larger pool of candidates• Access to more information to better filter candidates• More direct line of communication to the potential hires themselves• High usage and short response time on some social networks may helpfill positions faster, resulting in a decrease of vacancy days• Access to hidden candidates• Increase job visibility and easy sharing• Enhance candidate experience• Improve referrals• Increase brand awareness and reach Sources: 1) http://www.nypost.com/p/news/business/jobs/boot_camp_Hkb09pi8zxnRw5jQLa6YtO/1
Race • Capturing info impermissibleto consider such as protected classes: Marital - May “taint” an otherwise Status well-based hiring decision - Make decision on incorrect information - Evidence of search may be revealed in litigation Religion • Depending on technology, may not be sourcing fromdiverse pool (see next slide)• Tricky to fulfill data collectionand recordkeepingrequirements for OFCCPpurposes Familial Status/ Responsibili6es
Google AlertsGoogle NewsYahoo! AlertsSocialMentionTechnoratiTwitter Search
What is your audience doing in social media spaces you re interested in?What motivates this behavior?What social communities already are active in your space, or even around yourbrand?Where are the conversations taking place?Who is talking?Are the speakers influential?How are they referencing my brand and in what context?Sources:1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf
Measure your results & refine Increase in database of candidates Savings in advertising costs (referrals from social, online video) Increase in career site traffic Increase of candidates per reqhttp://www.todaysfacilitymanager.com/facilityblog/2010/08/new-ansi-approved-retail-measurement-standard.html
What will the process flow be? What are the set-up /maintenance costs or fees associated with this project? (programming, coding, creative, time) Which types of platforms will be leveraged for this project, and how many total? Will the different platforms (e.g. mobile, social) require multiple formats and content types? If managed internally, who will be the point person, or team dedicated to this project? Contingency plan for team member is he/she leaves? – PhoneDogSource:1) http://www.iab.net/media/file/IAB_SocialMedia_Booklet.pdf
The Social Media Governance page has hundreds of policiesand useful templates to help! SHRM Survey: An Examination of How Social Media Is Embedded in Business Strategy and Operations 55 percent of surveyed employers plan to increase their social media efforts in the next year. 40 percent of organizations have a formal social media policy. 56 percent of social media policies include a statement regarding the organization’s right to monitor social media usage. Other common policy components include: • a code of conduct for employee use of social networking for professional purposes (68 percent), • a code of conduct for employee use of social networking for personal purposes (66 percent), or • guidelines for social media communications (55 percent). Sources: 1) http://socialmediagovernance.com/policies.php 2) 2) http://www.shrm.org/about/pressroom/PressReleases/Pages/ SHRMSurveyincreaseSocialMedia2012.aspx
NLRB NLRB has issued a third report in May this year, “on social media cases brought to the agency, this time focusing exclusively on policies governing the use of social media by employees.” http://www.nlrb.gov/news/acting-general- counsel-releases-report-employer-social- media-policies
“A company’s employees doubleas PR representatives for yourbusiness, whether you (or they)like it or not.” http://www.hubspot.com/Portals/53/docs/hubspot_social_media_pr_ebook.pdf “Every good PR opp is a good recruiting opp” – Shama Kabani
“Facebook users are very waryof spam. Recruiters run the riskof being blocked by users if theypost every job opening so that itconstantly shows up inside ausers news feed..” http://online.wsj.com/article/ SB10001424052970204524604576611120154304788.html? mod=WSJ_Tech_LEFTTopNews http://www.slideshare.net/jobvite/jobvite- webcast-7approachesrecruitfbwithjennifermcclure031511
Bonus slide (not inFacebook – Pages 8/14 presentation) Use the banner to showcase your company’s initiatives. For example, above is one of Home Depot’s Facebook page banners displayed during Military Appreciation Month.
New and creative approachesTHE RARE FIND: REINVENTING RECRUITING Companies like Google and Facebook are downplaying résumés and iden6fying talent in unusual ways. An excerpt from George Anders’s book The Rare Find Sources: 1) http://www.businessweek.com/magazine/the-rare-find-reinventing-recruiting-10132011.html
New and creative approaches Facebook Apps Mobile Apps BeKnown (networking tool) Jobs by Careerbuilder (search) BranchOut (networking tool) Indeed.com (search) Inside Job (networking tool, add jobs Jibber Jobber (management tool) to page) SnapDat (digital biz card exchange) LinkUp (add jobs to your page) LinkedIn Mobile (mobile version of site) Work With Us by Jobvite (add jobs to In The Door (networking tool) your page) SnagAJob.com (for hourly employers and job seekers) CareerAMP- now Who Do You Know (networking tool)Sources: LinkUp (search)1) hGp://jobsearch.about.com/od/jobsearchtools/a/facebookapps.htm 2) hGp://moneywatch.bnet.com/career-‐advice/blog/on-‐job/9-‐best-‐mobile-‐apps-‐for-‐ﬁnding-‐a-‐job/504/
YouTube career channel Share culture Employee network groups Promoting intern initiatives Day in the life How to videosSources: 1) hGp://www.youtube.com/adver6se/watching.html
LinkedIn – ProfileConsider using all three fields inthe websites section. Link tocareer site, blog about careers orhiring process or fact sheet aboutyour company.Use a vanity title for the links andleverage URL tracking tools to seehow often the link is clicked.Utilize keywords in your profile.Use apps like Google, WordPress,Slideshare and Box.net to sharepresentations, videos and blogs.LinkedIn cardmunch app (iPhone) Note: updated screen shot from 8/14 presentation to be more specific example of page from recruiter.
Social Jobs PartnershipFacebook, the U.S.Department of Labor, theNational Association ofColleges and Employers(NACE), DirectEmployersAssociation (DE), and theNational Association ofState WorkforceAgencies (NASWA)created the ‘Social JobsPartnership.’The partnership’s goalwill be to facilitateemployment forAmerica’s joblessthrough the use of socialnetworks.Stay tuned for FacebookFrames, research andmore!
1. http://www.directemployers.org/blogs2. @DirectEmployers3. http://www.naswa.org/resources/index.cfm? action=research4. http://www.naceweb.org/KnowledgeCenter.aspx? fid=1144&menuID=163&ispub=False&nodetype=3&n avurl=5. https://www.smartbrief.com/socialmedia/index.jsp6. http://www.dol.gov/7. http://blogging4jobs.com/toolbox-hr/8. http://www.tweetmyjobs.com/employers/resource- center9. http://mashable.com10. http://unbridledtalent.com/blog/http://www.slideshare.net/directemployersA copy of this presentation will be posted soon!