Starting Up a Veteran Employee Resource Group (VERG)

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Starting Up a Veteran Employee Resource Group (VERG)

  1. 1. Road to the creation of Cisco’s: Veterans Enablement, & Troop Support Employee Resource Group “VETS ERG” Creating an Employee Resource Group to bring people & knowledge together as part of Cisco’s Human Network Bill Philbrick (January 16, 2013)© 2008 Cisco Systems, Inc. All rights reserved. 1
  2. 2. Agenda  Introduction  Provide foundational information on how VETS fits into Cisco’s overall Inclusion & Diversity strategy.  Historical background on the creation of the Veterans Enablement & Troop Support (VETS) ERG.  Defining the initial Vision & Mission of the VETS ERG.  Growing the Vision: the Creation of Strategic Goals, Objectives and Metrics.  ConclusionPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 2
  3. 3. Cisco’s Overall Diversity Strategy  Cisco Vision: To have a diverse yet inclusive corporate culture, where employees understand and embrace multiple cultures and perspectives in an environment where each individual achieves their best work inclusive of their differences.  Cisco Mission: Develop and deploy resources and solutions that further Ciscos inclusive culture in order to gain global competitive advantage.Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 3
  4. 4. What do we mean when we say "diversity"? In a word, diversity is a philosophy. To make the philosophy come alive, the action of "inclusion" must take place. An inclusive organization benefits from its ability to leverage both its "shared" and "unique" skills, ideas and experiences. In a fully leveraged work environment, best practices, information and innovation are transferred seamlessly across the globe. In order for Cisco to sustain its growth, performance and ability to execute, it is critical that employees are engaged and committed to creating an inclusive environment.Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 4
  5. 5. Isnt diversity mostly about race and gender? Ciscos definition includes the dimensions of workforce ( behavioral, structural, and marketplace diversity ) how we behave, how teams are created, how we recognize differences with our customers, and new market opportunities. Workforce diversity refers to differences among employees, including ethnicity, gender, age, sexual orientation, religious affiliation, physical appearance and abilities, economic background and status, educational background, communication, and problem solving styles. Behavioral diversity pertains to work styles, thinking styles, learning styles, communication styles, aspirations, beliefs/value system as well as changes in the attitudes and expectations of employees.Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 5
  6. 6. Set a Course to SuccessCreation of the Cisco VETS ERG… VETS Establish Creating Affinity Group New Chapters Sep 07 Dec 07-Jul 08 the Vision Vision Aug 06 & Mission (Sep 07-Dec 07) VSEM Formalized Military Conversion Sep 09-Dec 09 Hiring To VETS ERG Specialist Jul 09 Jan 12 Director, Veterans Affairs Committee Sep 11 Structure Dec 09-CurrentPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 6
  7. 7. Military Talent Pipeline Project Framework:  ID & recruit Executive sponsor  Marketing Message (PR)  Establish Talent Pipeline Internal (Cisco) External (Partner) Define “Playing Field” (Transition assistance program) TAP & other similar programs (Army, AF, Navy/USMC…) Transition Types: Disability, Terminal separation (completion of obligation), Retirement, Job Fairs  Identify Cisco Demographics (work with HR to gather statistics if allowable) Vet’s & DV within Cisco Systems, Inc. Density of Resumes from Veterans Establish Employee Resource Group  Identify Resources on the Web  Create Recruitment Translation “Playbook” (Grade/MOS definition explanation) Cisco to DoD & DoD to Cisco “Boil the Ocean!”Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 7
  8. 8. Team Structure (Executive Sponsor: Mike Quinn, VP CA)  Prior to joining Cisco, Mike served in the USMC and various government agencies  Mike is a currently member of the Board of Trustee’s for the Cisco Foundation  Mike is also on the Board of Directors for CompuMentor  A recent assignment Mike has accepted is a Presidential appointment on Veterans Employment, Training and Employer Outreach. A mandate from the President of the United States.Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 8
  9. 9. Team Structure (Core Team and Membership)  Core Team: Currently exist in several distributed organizations throughout Cisco. –“Deliverable Goal first 6 Months” –Build out of VETS infrastructure: •Build out from current core planning group of 15-20 •Expand to 50-60 charter members to form enablement committees •Charter to execute original Framework previously referenced  Membership Potential: - Several Regional Chapters to begin (US & EMEA) - US: potentially 1,500(+) - EMEA: TBD as the VETS develops in European Public SectorPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 9
  10. 10. Veterans Enablement & Troop Support Group (VETS)  Vision: Integrating the experience, values & knowledge of both active duty Servicemembers , Veterans and Family members with that of the Human Network.  Mission: To recognize, connect and utilize, through open membership, the value and experience of Ciscos Servicemembers Community, to include: military, Government Service (civilian) employees, their family’s, and friends. Utilize the collective experience of all members to enhance professional career development, work productivity and the overall Cisco community as part of the Human Network. Through a comprehensive understanding of the Information Technology industry; ensure the Services Community, both internal and external, is a connected part of the Human Network. Utilize the knowledge of this group to better understand how to appreciate, interact with and support both current and former military personnel & their families.Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 10
  11. 11. Veterans-Enablement & Troop-Support http://wwwin.cisco.com/employee/networks/Vets/Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 11
  12. 12. Graphical Mission Statement Supporting Agencies & Veterans Groups (worldwide) US DoD Various MoD’s Cisco VETS Military Retirees, GS (entirety) Family & Friends Technology IndustryPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 12
  13. 13. Primary Deliverable (First 6 Months): Communicate & Educate Personnel on the VETS ERG Target Audience: Internal Cisco Employees Top 3 deliverables for first 6 months: – Create the Internal CEC VETS web site • Include VETS Vision & Mission Statements • Overview of Goals and Strategic objectives • How to become a part of the VETS ERG – Establish PR/Marketing Plan/Kit (internal) • Cisco sponsored Webex session (Kick off) for individuals to learn more – Build out of VETS infrastructure • Build out from current core planning group of 15-20 • Expand to 50-60 charter members to form enablement committees • Charter to execute original Framework previously referenced Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 13
  14. 14. Deliverables (6-12 months): Validate & Implement Core Principles Outlined in the Original Framework  Target Audience: - Internal: Highly motivated core of VETS charter members - External: Key members of the “Wounded Warrior” & Disabled Veteran community  Top 3 (+1) deliverables for 6-12 months  Framework: - Fully Develop Internal & External Marketing Message (PR) - Implement external Marketing/PR Plan - Create and establish key committees to drive & expand the organization (+1): From the initial instantiation, the VETS ERG has both internal & external goalsPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 14
  15. 15. Metrics (Success Factors) Metrics: – Establish baseline knowledge of numbers of other Cisco Employee Resource groups – Identify Cisco Demographics (work with HR to gather statistics if allowable) • Vet’s & DV within Cisco Systems, Inc. • Density of Resumes from Veterans – Participation in online events (Cisco WebEx) – # of individuals who “opt-in” to VETS web site through the VET mail list Other: – Establish: • Creation of the formalized VETS ERG Website • Formalize VETS internal/external mailing/community list • Create outreach to external components previously identified Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 15
  16. 16. Expansion of the Veterans Enablement, & Troop Support (VETS) ERG Expanding the VETS Employee Resource Group to bring people & knowledge together as part of Cisco’s Human Network© 2008 Cisco Systems, Inc. All rights reserved. 16
  17. 17. Experience Passion Family Cisco Responsibilities Actions Expertise Support Desires Service Making Friends Difference Volunteerism NeedsPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 17
  18. 18. Making Cisco Responsibilities Difference Needs Support Friends Actions Family Passion C2 Volunteerism Service Expertise Experience DesiresPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 18
  19. 19. STRATEGY Align Cisco talents and community to foster hope, inspiration and solidarity. 2-4 YearsVISION VSEM Communication Template Enhance EXECUTION the lives of Connecting People and Organizations active duty, in support of veterans Outreach, Enablement and Advocacy 12-18 Months and their community METRICS National and Chapter KPIs Efficacy of ERG Impact 5+ Years 6-12 Months © 2010 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 19
  20. 20. VSEM Alignment Enhance the lives of active duty, veteransV and their community 5+ years Align Cisco talents and community to foster hope, inspiration &S solidarity. 2-4 years Execution Activities: Execution Activities: Execution Activities:E Outreach and Enablement 12-18 months Connecting People and Organizations 12-18 months Corporate Advocacy 12-18 months • Strategic Priority Metric(s) and • Strategic Priority Metric(s) and • Strategic Priority Metric(s) and Goals: Goals: Goals: • Each Chapter to conduct 3 local • Conduct 2 Veterans Technology • # of VETS ERG membersM activities per year events per year contributing to Advocacy KPI • # of Service Members and • Expand Local Partnerships and • Expand Local Veteran Advocacy Families supported realize 3 opportunities and realize 3 national • # of Cisco employees engaged • # of Volunteer hours provided and opportunities per year matched. • # of Corporate I&D Programs supported Smart Personalized Experience – Attract, Recruit and RetainPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 20
  21. 21. VETS Leadership Team National ERG Co-Leads Committee Program Co-leads Co-leads Chapter Co-leads Corporate Tracks (Committees) Corporate Financing Legal Communications Transition Assistance Corporate & Marketing & Mentorship Outreach Chapters (Sites) Richardson Atlanta San Jose RTP Austin Lawrenceville Herndon San DiegoPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 21
  22. 22. Set a Course to SuccessCreation of the Cisco VETS ERG… VETS Establish Creating Affinity Group New Chapters Sep 07 Dec 07-Jul 08 the Vision Vision Aug 06 & Mission (Sep 07-Dec 07) VSEM Formalized Military Conversion Sep 09-Dec 09 Hiring To VETS ERG Specialist Jul 09 Jan 12 Director, Veterans Affairs Committee Sep 11 Structure Dec 09-CurrentPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 22
  23. 23. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 23
  24. 24. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 24

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