eDiplomacy Mexico City January 2013
#eDipMexico

eDiplomacy 1. Myths & realities
2. A new context for diplomacy 3. Essential e-competencies for diplomats – Case studies and experienced diplomats 1. Change and institutional capability – Lessons from elsewhere

Online activity - policy Communication,
emails etc. actors in Phone over the Internet (Skype etc.) Ethiopia, Nepal, Instant messaging India, Internet Communities Kenya & Entertainment – video or audio Ghana Uploading self-created content to the Internet Reading or downloading news/newspapers Seeking health related information Obtaining information from public authority websites Downloading official forms

• Nearly a Billion Users
— Mostly on Mobile • 514 million internet users: est. 54% use social media • July 2012: 700 million monthly active users on QQ, and 500 million monthly active users on Qzone. • Several others exceed 100 million users • Most Chinese social media activity happens on mobile.

Anne-Marie Slaughter, Princeton University, US
State Dept. Director of Policy Planning, 09-11

States were like billiard balls.
We tried to prevent them from crashing into each other. We did not, however, look inside them. We did not think we could change what happened inside them, The 2013 world is multi-polar A second rebalancing of power in the world over the past three or four decades has been a shift in power from governments to social actors. Both co-exist but need different kinds of leadership and diplomacy

States come apart in Lego
world  The U.S. Environmental Protection Agency, Justice and Treasury departments network with their counterparts in other countries.  They can network or partner or make an alliance with social actors.  Governments can be taken apart, put together with corporations, foundations, NGOs, church groups, universities, or any number of social actors in any number of different coalitions.

Power and leadership  Traditionally
we think of power in hierarchies and power is by command, by controlling agendas and structuring options or preferences.  The Lego world is a networked world, a horizontal world. It is a web. Power is exercised from the center, not the top. – you cannot command, so you mobilize – the most connected person is the person who can mobilize everybody else  Leadership in the Lego world follows a “connect and orchestrate” model.

eDiplomacy  Essential e-competencies for
diplomats – Case studies and experienced diplomats  Change and institutional capability – Lessons from elsewhere

E-diplomacy & e-diplomats  “The
use of the web and new ICT to help carry out diplomatic objectives  This definition is broad, but escapes the tendency to confuse e-diplomacy with social media tools alone.” – Hanson, Lowry Institute  Diplomats need to develop a range of e-competencies to engage across this broad spectrum

create communicate audiences collaborate curate
critique

collaborate

collaborate  Wikis, Google tools
 Blogs  Online social networks – Twitter & Yammer  Integrated portals (mobile accessible websites)

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curate

Curate  Find - Internet
search, Wikipedia, Google scholar, e-resources, image textbook, etc  Filter - RSS feeds,  Collate/collect: social and personal bookmarking, mind- mapping, online storage  Public curation

search
bias

Eli Pariser: Beware online "filter
bubbles“ http://www.ted.com/talks/eli_pariser_beware_online_filter_bu bbles.html

Create  make digital content
including audio, image, text, website, blog, video, wikis  Protect - copyright, privacy, digital footprint

Open data – are you
ready?

Critique  Monitor online media
 Assess the validity/authenticity of sites/information – Get closer to the source – Corroborate the content  Reflect on one’s own practice and that of one's peers - blogs, forums etc

Do you engage?

Communicate  Share /disseminate/ distribute
- wiki, blog, discussion forum, email, Google+, twitter, online social networks  Promote - twitter, blog, online social networks, and email  Engage, engage, engage

SINA weibo • Founded August
2009 by SINA corp • SINA started using the domain name weibo.com in April 2011 • China’s most popular microblog site, with over 424,000,000 members 41

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Informal
Diverse
Transparent
Interesting
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Case Study: the Ambassador’s Car
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#eDipMexico
Questions?

eDiplomacy
Mexico City
January 2013