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21062012 introductie social media sociale dienst

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21 juni 2012 - dinobusters @ sociale dienst Vlaamse overheid - hoe introduceer je sociale media als instrument voor communicatie? - presentatie Nancy De Vogelaere & Tim Vanheers

Published in: Government & Nonprofit
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21062012 introductie social media sociale dienst

  1. 1. de sociale media HOE WAAROM WAT
  2. 2. Raad eens?
  3. 3. Een poging interactief multimediaal internet dialoog inhoud toevoegen tweerichtingsverkeer
  4. 4. Kenmerken van die sociale media • Veel • Snel • Groot bereik • Samen – Klant Centraal • Communicatie • Verandering • Want ook … de wereld en zijn verwachtingen veranderen snel • Online • Mensen die • Samenwerken • Interageren • Meningen geven • Informatie delen Een nieuwe realiteit En die maak je SAMEN!
  5. 5. Sociale media in 2012 http://www.youtube.com/watch?NR=1&feature=endscreen&v=0eUeL3n7fDs
  6. 6. De populairste sociale media
  7. 7. De echt populaire sociale media
  8. 8. Zet die computer nu eens uit!!!
  9. 9. Sociale Media = Veel Sociaal Medium (Vrij) Sociaal Netwerk (Verbinding accepteren) Twitter Facebook Yammer Flickr SlideShare Google+ YouTube LinkedIn Wikipedia Netlog
  10. 10. 1 minuut op Facebook
  11. 11. 850.000.000 750.000.000
  12. 12. Twitter
  13. 13. Twitter
  14. 14. Twitter
  15. 15. Twitter
  16. 16. Twitter
  17. 17. En iedereen in jouw interesseveld! Klanten, andere sociale diensten, overheden, …
  18. 18. En iedereen die je wil volgen in lijsten
  19. 19. Sociale Media = Samen
  20. 20. Sociale Media = Groot Bereik
  21. 21. Sociale Media = Groot bereik Klanten Centraal – Human Resources 38 kandidaten! (vorige keer, zonder sociale media, slechts 3)
  22. 22. Sociale Media = Reputatie Klanten Centraal – Public Relations & Reputatie
  23. 23. Sociale Media = Reputatie
  24. 24. Sociale Media = Snel Klanten Centraal = Marketing & Communicatie
  25. 25. Sociale Media = Samen Klanten Centraal = Innovatie
  26. 26. Sociale Media = Klantenzorg Klanten Centraal = Klantenzorg (Last but nog least)
  27. 27. Deze pagina delen? (buttons)
  28. 28. Sociale Media = Verandering …
  29. 29. Sociale Media = Verandering …
  30. 30. Sociale Media = Verandering …
  31. 31. Sociale Media = Verandering
  32. 32. Allemaal rozengeur en maneschijn?
  33. 33. Laat medewerkers ambassadeur zijn
  34. 34. (*) van 9 – 16u en enkel via mail, telefoon of standaard vragenformulier
  35. 35. Mediawijsheid http://www.youtube.com/watch?v=aDycZH0CA4I
  36. 36. Denk na over wat je post of stuurt!
  37. 37. Kijken bij de buren
  38. 38. Kijken bij de buren
  39. 39. Kijken bij de buren
  40. 40. Sociale media manager – Stad Antwerpen
  41. 41. Vlaamse Overheid
  42. 42. Vlaamse Overheid
  43. 43. Summerschool 2.0
  44. 44. Summerschool 2.0
  45. 45. Vraag 1
  46. 46. Vraag 2
  47. 47. Vraag 3
  48. 48. Vraag 4
  49. 49. Vraag 5
  50. 50. Schiftingsvraag
  51. 51. 1.India 2.Larry 3.2008 4.Two Boys 5.Ipad Schifting: 4.695.020

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