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 BY:
 G.DINESH KUMAR
 125071013
 LEGAL AND BUSINESS

SAKTHI MASALA
PRIVATE LIMITED
INTRODUCTION
Mr.P.C.DURAISAMY , the Founder of the Company was a
small time turmeric trader, from a village called Perundurai
near Erode.
He Found SAKTHI TRADING COMPANY in1975 and
was doing Turmeric trading for some time .
He entered into the arena of pure spice powders like
Turmeric, Chilli and Coriander
He encountered a lot of hurdles, since selling masala
powders during those days to the oriental women
who are traditionally conservative, was not that easy.
 It was the concept selling on "Easy Cooking" rather than
marketing food products.
With self determination and Persistent attempts he was
able to get into the kitchens of our country and the rest
of the world.
SAKTHI MASALA (1).pptx
YEAR 1997-Sakthi trading company into
Sakthi company
SAKTHI MASALA manufactures over 50 varieties of
Spice and Masala powders, over a dozen varieties of
 Pickles,
Flour varieties,
Appalams,
Ghee and
Sunflower Oil.

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SAKTHI MASALA (1).pptx

  • 1.  BY:  G.DINESH KUMAR  125071013  LEGAL AND BUSINESS 
  • 3. INTRODUCTION Mr.P.C.DURAISAMY , the Founder of the Company was a small time turmeric trader, from a village called Perundurai near Erode. He Found SAKTHI TRADING COMPANY in1975 and was doing Turmeric trading for some time . He entered into the arena of pure spice powders like Turmeric, Chilli and Coriander
  • 4. He encountered a lot of hurdles, since selling masala powders during those days to the oriental women who are traditionally conservative, was not that easy.  It was the concept selling on "Easy Cooking" rather than marketing food products. With self determination and Persistent attempts he was able to get into the kitchens of our country and the rest of the world.
  • 6. YEAR 1997-Sakthi trading company into Sakthi company SAKTHI MASALA manufactures over 50 varieties of Spice and Masala powders, over a dozen varieties of  Pickles, Flour varieties, Appalams, Ghee and Sunflower Oil.
  • 7. The company has bagged with IS/ISO 9001:2008 certification from Bureau of Indian Standards, New Delhi The customers of SAKTHI MASALA are the house wives and those who need easy and quick cooking solutions. SAKTHI MASALA reaches the houses located in every nook & corner of the country through its strong marketing network.
  • 9. To be the finest humanitarian assistance organization that carres the sufferings of the under previleged - ther poor, the disabled and the illiterates and to champion the cause of creating a green earth. SAKTHI MASALA VISION
  • 10. MISSION Sakthi Masala ensures product superiority by offering Quality products, enhances the corporate imae through Fair Buiness Practices and shall emulate the cardinal principle - Service to humanity is the Best Work of Life
  • 11.  SAKTHIDEVI CHARITABLE TRUST  SAKTHI HOSPITAL  SAKTHI CENTER SAKTHI REHABILITATION CENTRE
  • 12. CONCLUSION Today there are number of brands of products available in the market which differ in price, taste and preference, quality etc. but customers prefer to purchase their brand due to various reasons. The attitude of customers may change their preference of the choice of the product that may influence because of various factors like price appearance, performs etc. so the manufactures may give more attention to the customer preference which may post the possession of company in the market.