that    is <br />The ‘Sham’	Celebrity Gossip Mass Media<br />trending in<br />
Don’t you dare deny it!<br />We are all guilty of indulging in celebrity gossip.<br />
Setting the context<br />What is Mass Media?<br />
Why bother with this topic? <br />Significance<br />
We have been played!<br />
They say it is about solid journalism!<br />
But we all know what the real deal is...  <br />
How do they do it?<br />Salience and Prominence<br />
Times have changed... <br />Thesis<br />
Let’s talk demographic.<br />Argument #1<br />
A dying industry...<br />Supporting idea for Argument #1:<br />Drop in sales of celebrity gossip magazines<br />
Who has the time for gossip...?<br />Supporting idea for Argument #1:<br /> Aging demographic<br />
Ads, Ads. Everywhere.<br />Argument #2: Bombardment of Ads<br />
Don’t want to hear it no more.<br />Supporting Idea for Argument #2:<br />Consumer Emancipation/Resistance<br />
Argument #3: Emotional Gratification<br />
Identify then evaluate.<br />Supporting Idea for Argument #3<br />
Change in definition of CELEBRITY..<br />Argument #4: <br />Media creation tools<br />
We got the power...! XD<br />
New breed of<br /> gossip mongers<br />Supporting Idea for Argument #3<br />
Yet, we still need our daily fix of news, entertainment and what not...<br />
We are prisoners of our own..<br />Conclusion<br />
Yeah alright.... <br />You can ask the questions now.<br />
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Sham of Mass Media

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Sham of Mass Media

  1. 1. that is <br />The ‘Sham’ Celebrity Gossip Mass Media<br />trending in<br />
  2. 2. Don’t you dare deny it!<br />We are all guilty of indulging in celebrity gossip.<br />
  3. 3. Setting the context<br />What is Mass Media?<br />
  4. 4. Why bother with this topic? <br />Significance<br />
  5. 5. We have been played!<br />
  6. 6. They say it is about solid journalism!<br />
  7. 7. But we all know what the real deal is... <br />
  8. 8. How do they do it?<br />Salience and Prominence<br />
  9. 9. Times have changed... <br />Thesis<br />
  10. 10. Let’s talk demographic.<br />Argument #1<br />
  11. 11. A dying industry...<br />Supporting idea for Argument #1:<br />Drop in sales of celebrity gossip magazines<br />
  12. 12. Who has the time for gossip...?<br />Supporting idea for Argument #1:<br /> Aging demographic<br />
  13. 13. Ads, Ads. Everywhere.<br />Argument #2: Bombardment of Ads<br />
  14. 14. Don’t want to hear it no more.<br />Supporting Idea for Argument #2:<br />Consumer Emancipation/Resistance<br />
  15. 15. Argument #3: Emotional Gratification<br />
  16. 16. Identify then evaluate.<br />Supporting Idea for Argument #3<br />
  17. 17. Change in definition of CELEBRITY..<br />Argument #4: <br />Media creation tools<br />
  18. 18. We got the power...! XD<br />
  19. 19. New breed of<br /> gossip mongers<br />Supporting Idea for Argument #3<br />
  20. 20. Yet, we still need our daily fix of news, entertainment and what not...<br />
  21. 21. We are prisoners of our own..<br />Conclusion<br />
  22. 22. Yeah alright.... <br />You can ask the questions now.<br />

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