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Swot development, 1st step of Change Management


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A practical guide to develop SWOT, as a first step for Change Management initiative within any sizeable organization.

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Swot development, 1st step of Change Management

  1. 1. Excellence unLimited, Rajkot, India
  2. 2. For any Change Management initiative, identifying Strengths, Weaknesses, Opportunities and Threats ( SWOT ) to the Organization is 1 st basic step. Excellence unLimited, Rajkot, India
  3. 3. SWOT Analysis <ul><li>Strengths </li></ul><ul><li>GOOD NOW </li></ul><ul><li>Maintain </li></ul><ul><li>Build </li></ul><ul><li>Leverage </li></ul><ul><li>Weaknesses </li></ul><ul><li>BAD NOW </li></ul><ul><li>Remedy </li></ul><ul><li>Stop / Eliminate </li></ul><ul><li>Opportunities </li></ul><ul><li>GOOD FUTURE </li></ul><ul><li>Grab </li></ul><ul><li>Prioritize </li></ul><ul><li>Optimize </li></ul><ul><li>Threats </li></ul><ul><li>BAD FUTURE </li></ul><ul><li>Counter </li></ul><ul><li>Minimize </li></ul>Excellence unLimited, Rajkot, India
  4. 4. SWOT Analysis Let us start identifying our Strengths and Weaknesses ( Internal Environment ) Exercise : Please fold the Form given to you, halfway horizontally and start filling Strengths & Weaknesses individually. Please be candid, like we reveal our sickness to doctor. Kindly write bullet points only, not long sentences. ( Please study the Sample SWOT for guidance.) Excellence unLimited, Rajkot, India
  5. 5. SWOT : External Environment – PESTLE Analysis Political : government policies, government term and change , funding, grants and initiatives Economical : home economy situation, home economy trends, general taxation issues, taxation specific to product/services, specific industry factors, customer/end-user drivers, interest and exchange rates, WTO impact Social : lifestyle trends, consumer attitudes and opinions , brand, company, technology image , consumer buying patterns, buying access and trends , ethnic/religious factors, advertising and publicity Technological : associated/dependent technologies, Mature / Obsolete technology, information and communications, consumer buying mechanisms/technology, innovation potential , Technology licensing, intellectual property issues Legal : current legislation, future legislation, regulatory bodies and processes, Basel Norms Environmental : Current & changing environmental conditions, changing norms Excellence unLimited, Rajkot, India
  6. 6. SWOT Analysis Now let us identify our Opportunities and Threats ( External Environment ) Exercise : Please unfold the Form to its original shape and start filling Opportunities & Threats individually Please write bullet points only . One example of Opportunity is given in next slide Excellence unLimited, Rajkot, India
  7. 7. Opportunity Example Excellence unLimited, Rajkot, India
  8. 8. S W O T Purpose of this Exercise is to know Where we currently are And to plan Where we like to go . From “As is” to “ To Be” Status . . . . Excellence unLimited, Rajkot, India
  9. 9. What after finalizing SWOT ? Aggressive Plan Defensive Plan Excellence unLimited, Rajkot, India
  10. 10. Hope, now you have a realistic picture of your organization. Excellence unLimited, Rajkot, India
  11. 11. We have responsibility to create our future. This we will do by framing and Implementing our Vision, Mission, Values ( VMV ) and Strategic Plan . . . . Excellence unLimited, Rajkot, India