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Search Engine Marketing Strategy & Consulting

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Search Engine Marketing Strategy & Consulting

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Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing

Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing

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Search Engine Marketing Strategy & Consulting

  1. 1. Search Engine Marketing 1
  2. 2. What is Search Engine Marketing ?  Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising www.dineshbabu.asia 2
  3. 3. Consumer Buying Behavior www.dineshbabu.asia 3
  4. 4. What is Google Adwords  AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. www.dineshbabu.asia 4
  5. 5. Structure of Adwords www.dineshbabu.asia 5
  6. 6. Adwords Account Example www.dineshbabu.asia 6
  7. 7. How Paid Ads Rank Determined 7
  8. 8. Quality Score determining Factors • Focus on improving your quality score to increase your ad rank without increasing your max cost per click or budget. 8www.dineshbabu.asia
  9. 9. Ad Content and Landing Page Affect QualityScore Relevant Keywords Relevant Message Related Site Links Relevant Landing Page Research also shows that when you have a high organic ranking page and a paid ad, your credibility goes up for the searcher. www.dineshbabu.asia 9
  10. 10. Quality Score Factors www.dineshbabu.asia 10
  11. 11. Cost Per Click Bids www.dineshbabu.asia 11
  12. 12. Rank Score Example www.dineshbabu.asia 12
  13. 13. Rank Score Example www.dineshbabu.asia 13
  14. 14. Quality Score Example www.dineshbabu.asia 14
  15. 15. Quality Score Example www.dineshbabu.asia 15
  16. 16. How to find Quality Score www.dineshbabu.asia 16
  17. 17. How to find Quality Score www.dineshbabu.asia 17
  18. 18. What is MCC www.dineshbabu.asia 18
  19. 19. Adwords Metrics www.dineshbabu.asia 19

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