case of an OTA

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case of an OTA

  1. 1. Dindar KASSIM BANDJEE <br />MBA 2<br />WWW.TRAVELWIZARD.COM<br />
  2. 2. 1. Find an OTA to analyze<br />www.travelwizard.com<br />www.voyagessuperprix.com<br />www.fareconnect.com<br /> I have chosen the first one because it is a luxury cruise company. Then I want to compare it with the other online travel site.<br />
  3. 3. 2. Identify their targeted customer group - do not say &apos;everybody&apos;<br />Rich people aged between, which we can called the seniors --&gt; Cruise travel<br />For ultra romantic honeymoon<br />For company for an incentive or corporate group <br />
  4. 4. 3. What online customer services do they offer<br />You can choice a region by cliking on the picture<br />You can choice which kind of cruise you would like to have<br />You can choice between some best destinations and some vacation packages<br />You can put your feedback and your testimonials of your vacation<br />You can see some videos of the destination<br />You can plan or book your vacation<br />You can make a choice for the corporate vacation packages like corporate group, corporate incentive, corporate business<br />You have a travel and vacation store which offers you to buy books, accessories and clothes<br />You have a hand book which help you travel in best way, like information about the insurance, passeportand visas...<br />
  5. 5. 4. How does your selected OTA&apos;s service differ from what can be found on Expedia<br />- the service is more precise and it is focused on important and precise point<br />This page is more attractive than Expedia pages<br />I think it is more complete too, you have information about visa …<br />
  6. 6. 5. What types of customer communication methods does your OTA use<br />1. BY ROTATING IMAGE IN THE MIDDLE OF THE PAGE<br />2. BY TESTIMONIAL AND THE FEEDBACK<br />3. BY THE VIDEO THEY PROPOSE TO SHOW WHICH REPRESENT SOME LAST DESTINATIONS<br />
  7. 7. 6. Who are the OTA&apos;s partners (not advertisers)<br />- travel wizard is the official luxury travel partner of NBC <br />

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